Purpose and Value of Integrated Marketing Essay

Communication is important to me because it is a key component in maintaining professional relationships with my coworkers and customers. For example, part of my responsibilities as a project manager is scheduling and conducting scoping meetings with customers at Mississippi State University. During these meetings it is important for me to listen to the customer’s needs and wants for their project. By listening, it allows me to produce creative designs that meet both building codes and their scope of work. By maintaining good working relationships with customers, they gain trust in me that their project will be executed well and meet their expectations. Through this process I have also found that building positive relationships helps if any issues arise

Corporate Communication ensures a communication strategy with an organization’s stakeholders, suppliers, customers and employees. It is a strategy framework that helps an organization build a better understanding and repute with people whose attitudes and actions hold influence the success of their business. This strategy identifies each of the aforementioned groups and describes the required approaches. In regards to the customers, one needs to project an image that the company will cater to the needs of the customers with quality products and subpar service. Excellent managerial services and good

Over the years, Apple has been able to improve their products and achieve global supply chain, entering the market as a necessary product for consumers, "is not just a computer is a Mac " this kind of good will is what apple has managed to position.

Integrated Marketing Communications (IMC) is a simple concept that helps to ensure that the communications between the promotional implementations are interconnected properly so that they all work together harmoniously. This concept is also something that is not new in the world of marketing. “IMC is the coordination of the promotional mix elements (advertising, public relations, sales promotion, personal selling, direct marketing, and online marketing/social media) with each other and with the other elements of the brand’s marketing mix (product, place, price) such that all elements speak with one voice.”(pg. 12).

Integrated Marketing Communications (IMC) is a simple concept that helps to ensure that the communications between the promotional implementations are interconnected properly so that they all work together harmoniously. This concept is also something that is not new in the world of marketing. “IMC is the coordination of the promotional mix elements (advertising, public relations, sales promotion, personal selling, direct marketing, and online marketing/social media) with each other and with the other elements of the brand’s marketing mix (product, place, price) such that all elements speak with one voice.”(Shimp, 12).

At every stage of the new innovative product’s development or marketing, there are new ideas, input and assessment. Apple doesn’t have a separate “marketing department”, which controls all these strategies. In this case the whole company and Apple’s customers are the only marketing department.

In recent times, there has been a shift from mass marketing using mass communication to relationship marketing using Integrated Marketing Communications (IMC). This shift has developed an emphasis on interaction and relationship building. IMC is the dominant communications marketing approach favoured by many organisations as together the various communication functions create synergy (Belch & Belch, 2012, chapter 1) that consequently builds reputability; short term financial returns and long term brand value (Schultz & Schultz, 2003). This argument will be developed through a discussion and examples of various IMC communication functions, with reference to the greater strategic results are possible with the successful use of IMC these include but are not limited to the development of relationships and brand identity and the ability to target various and specific audiences. The above will be discussed with reference to theorists Belch and Belch (2012), Percy (2014) and Schultz and Schultz (2003) among others, and the Tourism New Zealand 100% Pure New Zealand IMC campaign in order to provide a cohesive and integrated argument.

Apple’s market development uses different marketing techniques such as advertising on TV and social media. They do this to make as much profit as possible as well as to be very well known and recognised. An an example of this is that when

Apple uses the business strategy of exposing the uniqueness of its product by creating its own operating systems, application software, hardware, and services it provides. This is creating an innovative experience to the customers as apple products are all differently seen to its competitors. They have established themselves for a unique reputation in the consumer electronics industry and has a loyal customer base. This is all due to its philosophy of uncommon advertising campaigns and aesthetic design. They are seen to be a

Apple puts as much emphasis on delivering value through services as it does through physical products. It can be said that Apple doesn’t just market products, but ideas that eventually create demand for Apple’s products.

Integrated marketing communications (IMC) as defined by the text is, carefully integrating and coordinating the company’s many communications channels to deliver a clear, consistent, and compelling message about the organization and its products. The integrated marketing plan is a superior model for marketing communications because it creates synergy, provides internal focus, is an efficient and effective marketing communication program and

In 2015 Apple observed a 43% growth, making it one of the top rising brands. (Interbrand). Much of Apple’s success can be linked directly to the quality of their products and creating a unique customer experience. Apple creates top of the line products for consumers time and time again and as a result, they have

Understanding and application Of Marketing Principles Of Kaffel Ltd.   Table of Contents Understanding and application 1 Of 1 Marketing Principles 1 Of 1 Kaffel Ltd. 1 Introduction 2 Task-1 Understand the concept and process of marketing 2 1.1 Explain the various elements of the marketing process. 2 1.2 Evaluate the benefits and costs of a marketing orientation for a selected organization 4 Tesk-2 Be able to use the concepts of segmentation, targeting and positioning 5 2.1 Show macro and micro environmental factors which influence marketing decisions. 5 2.2 Propose segmentation criteria to be used for goodsin different markets. 6 2.3 Choose a targeting strategy for a selected goods/service 7 2.4 Demonstrate how buyer behavior affects marketing activities in different buying situations 7 2.5 Propose new positioning for a selected goods/service 8 Task-3 Understand the individual elements of the extended marketing mix 9 3.1 Explain how goods are developed to sustain competitive advantage 9 3.2 Explain how distribution is arranged to provide customer convenience 9 3.3 Explain how prices are set to reflect an organization’s objectives and market conditions 10 3.4 Illustrate how promotional activity is integrated to achieve marketing objectives 11 3.5 Analyze the additional elements of the extended marketing mix 11 Task-4 be able to use the marketing mix in different contexts 12 4.1 Plan marketing mixes for two different segments in consumer markets 12 4.2

Communication is a very important part in business doesn’t matter small large. Even the normal one-to-one method of communications can be full of challenges and misleading. By communicating other person with purpose and try to focus on relationships and results, companies can take advantage effective communication strategies to create solid results with not only single person but with multiple audiences.

Communication is very important in our company. It 's exchanging information among individuals. communication is the process of passing of passing information and understanding form one person to another so that make working easier.