Put Down Your Device

Also in Bryant Simon essay “Global Brands Contend with Appreciation for the Local” Simon argues that “global brands will erode national, regional and neighborhood distinctiveness.”(368) Ariela Garvett talks about internet democracy and social media and its potential. She focuses on the potential of worldwide social media and the amount of group power it can give.In Garvett essay “Tweets and Transitions: How the Arab Spring Reaffirms the Internet’s Democratizing Potential” she writes, “The Internet demonstrates the possibilities of change

Hundreds of new apps are created every day. On October 6th in 2010 a new social media epidemic was invented, Instagram was the new fad for the younger generation. Similarly, within three months Instagram hit one million views, but it didn’t stop there in under a year Instagram had over 10 million users. In contrast, Instagram was the new and improved Facebook for the younger generation. Facebook was favorable for posting statuses and sharing photos, snapchat is exceptional for sharing quick photos with your friends, but "Instagram has become the place to share moments we want to remember," (Read). Furthermore, the app was released on the app store and downloaded to thousands of teenage girl's pockets within days. What more does a teenage girl desire than to feel "liked" by her peers. So, what is the relationship between causality and technology, is it Technological determinism, when Technology has all the power, or Social Construction of Technology, people have power over the social media play a more crucial role in the participation of Instagram?

Like Solnit, I believe society, especially the younger generation, has suffered greatly with the expansion of the Digital Revolution that we are now living in. One of the main perpetrators in my opinion is the emergence of the smartphone. Considering that presently there are over four billion mobile phone users in the world right now, and that 3.5 billion people with access to the internet in 2016, a 900% increase since the year 2000, it is no wonder that our society has changed drastically in these past few years. Thanks to smartphones, the vast population of the world now have easy access to the internet from their back pocket. In recent years smartphones have become the most popular way to surf the web, so with that in mind I have chosen the smartphone as an object which will signify how our culture has changed in recent history.

These three values are shown throughout advertisements to lure people in to buy their products. Companies show that their restaurants hits the value of relationships by advertising their store as social, loud, fun, and perfect for get togethers and to eat with friends and family. Also technology manufacturers release new products, showing the latest technological aspects of their devices. Teens and adults have the impulse to buy it to show it off, and to stay up to date. These values all have one common ground: children, teenagers, and adults want to stay mainstream through their life.

Marketing are always trying to spot “cultural shifts” which might point to new products that might be wanted by customers or to increased demand. For example, the cultural shift towards greater concern about health and fitness has created opportunities (and now industries) servicing customers who wish to buy:

Digital trends allow people to interact internationally and globally. “Nowadays, music, sport, and culture spread easily across the globe.” (“A Way To Explore and Build Relationships We Wouldn’t Otherwise Form”) Noa Gafni Slaney gives us examples throughout the article showing us how trends begin locally and slowly begin spreading globally. For example “ Chinese artist Ai Weiwei is the darling of the art world. Shakira’s fans go beyond Latin America. And even Black Friday sales are now a global phenomenon. “, said Noa Gafni Slaney. The Internet seeks out opportunities to connect with others.

Consumer behavior is an elaborate part of marketing, without it marketing would not be entirety. The human conduct is perplexing, loaded with discussions and inconsistencies, does not shock anyone to marketing academicians and in addition practioners, consumer behavior is no special case, against the background of far reaching acknowledgement of consumer behavior just like the way to contemporary marketing success (Demirdjian & Mokatsian, 2014). Some consumer behaviors are profoundly established, for example, outside habitations, for example shopper’s way of life, home life, demographics, and economic wellbeing. Other inside elements, for example, feelings, demeanors, observations, recollections, and learning are pliable characteristics that have the ability to influence in another direction. Inspiration, observation, learning, convictions, states of mind, and so on all have been utilized as part of clarifying why the consumer behaves on the way he or she does, ideas, for example, social observations, social impact, social prizes, companion weight, expressive gestures, social approvals, and so forth all shed light on the puzzles of consumer behavior (Demirdjian & Mokatsian, 2014).

In “Big Cell Phone”, Instagram argues that technology is controlling our life style .. They claim that the technology nowadays has taken a different role than just a phone to use for calls and messages, it has gone way too far by having our civilization act depending on their likes and popularity on popular social medias. First, the picture has a red background, this gives off a not too comfortable atmosphere, perhaps tense and gloomy, the scenery given on the picture express complains, and this supports the claim by isolation . It reinforces the message by suggesting that the dominance of technology over people and their robotic response is a disaster for our society.. In addition, the people

Sampson stated, “Advertising makes us remember and recognize brands better while also affecting our preferences and perceived needs. It changes our attitudes towards products.” He is explaining that companies have implanted brands into our heads, thus making their products very recognizable. Companies feel the need to materialize our lives. By doing this, they cause us to buy expensive engagement rings and other products that people do not necessarily need. Sampson also stated, “Store managers may also manipulate environmental cues to change our buying behavior. For example, research in a wine store found that people bought more expensive wines when classical music was played in the background than when they heard Top 40 music.” This shows how companies go to the extent of changing the environments that we shop in to further prompt us to buy more expensive items.

Society is experiencing the rapid growth of digital technology on a scale never seen before. Nowadays, it is clear that this is having a great impact in our daily lives. The aim of this assignment is to provide an analysis of how the new digital phenomenon of Pokemon Go is creating new ways of social interaction. In our article, with a special focus on Consumer Culture Theory, we address and analyze three different findings based in our Etnography research. First, Pokemon Go connects or cuts through people from very diverse demographic groups. Second, differences in cultural and economic capital characterises the Pokemon Go Community. Third, different symbolic meanings related to the usage of the app illustrate the concept of decommoditization.

One stark contrast Generation Like is to the world of sociology is the prevalence of material culture. In this film, it is simple to determine how social media has become one of the most influential culture shifts in today’s society. While the material culture of past generations has shifted, today’s material culture consists of the “like,” “tweet,” and “reblog” buttons (Rushkoff 2014). Material culture is anything that humans can create and distribute throughout their society. While technology and the use of social media have just recently become popular, “cultural lag” is beginning to form.

In this section, I will break down the common consumer in attempt to understand what sways him/her into purchasing certain goods—especially those that “they do not need” In addition, I will discuss how consumers determine a certain product to be “worth it”

Without realizing, the motivate of, mass consumption is based on societies power over members of society who aspire to part of the “in group”. In other words, heterotopia is a place linked with many other existing social sites ‘but in such a way as to suspect, neutralize, or invent the set of relations that they happen to designate, mirror, or reflect’ (Foucault, 1967, Yang, 75). As a result, people have normalized the desire for the latest IPhone, since society and consumer culture have neutralized and encourage such behavior and consumption. Our capitalist society has been structure to the point where people only desire to have “the haves” and to move away from the “have nots”. Thus, creating the high demand in the counterfeit market. People’s self-perception is based on societies and pop culture’s value system, which associates thriving brands products with a person’s social status and value in society. These ideologies have been imbedded in consumer culture where the value of a consumer is based on the value and status of the products they consume. Overall,

What Gladwell calls “thin-slicing” or rapid cognition, should be done in context. Examples of the market researches on taste-test of Coke and Pepsi samples, survey of people’s acceptance of Michael Kenna’s music and two radically new TV shows on CBS have been quoted to emphasize the importance of context in thin-slicing. Numerous instances of products that received higher acceptance among the public only because they were packaged differently make it clear to us that thin-slicing is useful only when done the right way. When a product is new and different, it is vulnerable to market research, which in most cases is not done in the right context, thus leading to the product being shelved.

Successful fashion bloggers like Chiara Ferragni are active users of ‘identity performance’, or transforming continuously by understanding and translating changing cultural codes and social norms (Warburton 2013). Socials norms are evident in our daily lives but with the soaring number of Instagram members, the set of social norms for online use are changing. Individuals and groups are interdependent in their use of social norms; they both influence each other’s behaviour (Postmes et al. 2000). By adopting these norms appropriately, Chiara has become an active member on Instagram.