Introduction This mandatory assignment is a test, an opportunity to see if we do understand all the topics we have had during the classes. It’s a way to put all the theory in practice and it helps us understand the different aspects in Marketing .A lot of choices were made based on how relevant something was in order to be used or not. Next to that we learned how to function in groups and develop our competencies and skills. We discovered what we liked about Marketing and also what we don’t. We still have a long way to go to discover it all. Since we all have different point of views about this matter, we hope that this report, the ideas, reflections and many other things will be useful, in some way, to the teachers, the company and other …show more content…
All that harmony creates a satisfied customer at the end of the supply chain. ´´As time passes I have become more aware of the simplicity and systematic approach to supply chain. Partnerships in both ends of the supply chain are likewise important.´´- Jette Egelund. Value Chain Description of value chain A value chain is about how to make or create value around your product for the customer. People from inside and outside the company are needed to create that value. For instance outside of the company could be a supplier for some materials and inside could be a designer that designs the product. We don’t have to forget that the customer can also be inside of the company. So all the input and feedback in the value chain have to be taken in consideration. Methodology of a value chain We used it because it gives a clear and separated view of how value is added in each of the nine categories. The value chain also gives you the possibility to improve yourself against the competition. It helps you to create a better competition advantage. With this value chain we described our points and for some points we gave our opinion about it. Value chain inside of …show more content…
We think it is a strength to divide the power, especially inside of the family. Motivator: Holger Nielsen might be what is motivating them. Sophie and Kasper are always mentioning him after the achieved something, like: “I wish he was here to see what we achieved” or “he would have been proud of us”. Next to Holger Nielsen, their success, the satisfied customers, the working environment might also be their motivation. For the other ones we haven’t found any relevant information about that. Personal skills Motivated: We believe that Vipp is a motivated company. They want to innovate as much as they can. They are active in charity. When you see the effects of the donation to a charity it pushes you to give even more. When we hear Morten Bo Jensen speak, we can tell that he likes his job and that also part of being motivated to come up with new
1. A value chain is the sequence of activities that begins with raw materials. What result does a value chain end with? Delivery of products or services
In order for a firm to create competitive advantage, it needs to create a set of activites that can deliver value to the specific product and services it offers to its customers. To start talking about my life as a “value chain”, I may need to compare it to a specific product”. This is going to take precedence both in my personal life and professional life.
Personally, I thought value chain was interesting in that it helps the business create a stronger competitive advantage (Bethel, 2016). If we think about the services we receive, we can see where some organizations are focusing on value added services or products. For example, Chick-fil-a offers premium customer service. In fact, I do not believe
The value chain, made by Michael Porter, is really important to see how a company structure is created. The value chain is constituted by two parts: support activities (firm infrastructure, human resource management, technology development, procurement) and primary activities (inbound logistic, operations, outbound logistic, marketing and sales, service). (Johnson et al. 2011, p.97-99)
Value chain is a set of activities a company performs in order to provide a valuable solution to their customer problem in their market space or industry. The value chain is made up of primary and support activities. Primary activities being research and development, production, marketing and sales and customer service. These are the primary steps that are required to get a product or service to market to solve the customer problems. Some of the secondary steps include company
One of Porter’s main contributions was Porter’s value chain. The value chain is all the activities an organization undertakes to create value for a customer. According to Porter, there are two ways to gain an edge over competitors. A firm must provide comparable but value but perform the activities on the chain at a lower cost, or; Perform services in a unique way
“Competitive Advantage introduces the concept of the value chain, a general Framework for thinking strategically about the activities involved in any business and assessing their relative cost and role in differentiation”. Michael Porter, (1985).
The basic principle in defining the value chain, according to Michael Porter (Porter, 1985), is that the activities include a variety of disaggregations from the below three perspectives. First, they have different economics, implying that these activities are functioning in different segments of the market. Second, even though the economics differentiation is not that evident, isolated activities should have a potential impact for it. Third, value-adding activities have significant input scale.
Value chain analysis looks at every step a business goes through, from raw materials to the eventual end-user. The goal is to deliver maximum value for the least possible total cost. It is a systematic approach to examining the development of competitive advantage. The most basic breakdown of primary functions includes inbound logistics, operations, outbound logistics, sales and marketing and service. People should use the other models and frameworks within this software to further differentiate between, and add to, these domains. Product Innovation is one area that is not normally included in the de jure model but is often included in the de facto model. Value Chain Analysis describes the activities that take place in
The industry value chain is the process from the suppliers of the raw material to the end customers who demand the service of transportation.
A value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. The concept comes from business management and was first described and popularized by Michael Porter (Porter, 2013)
Value chain is an approach to know how an item or activities create value for consumers. The most of value provides to consumers, the most of competitive advantage an organization build. In this analysis, value chain model has separated into primary and support activities. Primary activities are included in the physical creation of the item and service. On the other hand, support activities give the inputs and infrastructure that enable the primary activities to happen. This value chain model can be refer to below figure 5.
The value chain analysis (shown in appendix) was also generated by Michael Porter. This model is referred to “identifying ways to increase the efficiency of the chain” (Investopedia, n.d.). Furthermore, the overall objective is to produce maximum value with minimum total cost and establish a competitive advantage.
The identification of key factors or indicators in the motivation of employees in an organization of your choice.
A value chain is nothing but a set of activities that a firm operates to deliver a much valuable and quality product or services in the market. The term comes from Business management and was firstly coined by Mr. Michael Porter in his best seller.