Report on the Situational Analysis for Commonwealth Bank of Australia(Cba)

BOQ is one of the oldest retail banks in Australia. It is one of the top 100 ASX listed companies with a market capitalisation of $4.45b . It largely operates with a network of 252 branches including corporate and owner managed branches. It operates predominantly in Queensland and has access to over 3000 ATMs. Its recent acquisition with Investec Bank in July 2014 has contributed a net profit of $19m to the bank. Its current focus is on improving customer satisfaction and expanding its broker channels. The bank is currently looking into progressing its technology of online banking and expand its consumer

Commonwealth bank of Australia was founded back in 1911 by the commonwealth bank act that was in favour of bank nationalization. The bank started its first branch in 1912 in Melbourne and later joint hands with the state savings bank in Tasmania and a year later it was able to spread its branches in six different states. After 1920 the bank gradually expanded its role in central banking and along with time continued expanding and earning a good reputation in the market (Australia, 2014). Commonwealth Bank of Australia is also one of the multinational banks of the world that provides a number of financial services to its clients such as managing the funds, retail services, investment services etc. This group has also got itself listed in the Australian Securities Exchange as the top companies that have the objective of maintaining the total shareholder 's return in the upper quartile among the other listed peers over a period of five years (Austrailia, 2014).

The Commonwealth Bank of Australia was founded by the Commonwealth Bank Act on December 22, 1911, introduced by the Andrew Fisher Labor Government, Which favored bank nationalization. In a rare move for the time, the bank was to have both savings and general bank business. The commonwealth bank of Australia is an Australian multinational bank with businesses across New Zealand, Fiji, Asia, USA and the United Kingdom. Commonly referred to as the commonwealth bank or commbank, it provides a variety of financial services including retail, business and institutional banking, funds management, superannuation, insurance, investment and broking services. The Commonwealth Bank is the largest Australian listed company on the Australian Securities Exchange as of December 2014 with brands including Bankwest, Colonial First State Investments Limited, ASB Bank INew Zealand), Commonwealth Securities Limited (CommSec) and Commonwealth Insurance Limited (CommInsure).

The Commonwealth Bank was created in 1911 under the Commonwealth Bank Act. It was empowered to conduct both savings and general banking business supported by a Federal government guarantee. The Commonwealth Bank became the first bank involved in both trading and savings bank activities (Peat Marwick 1985:2). The Commonwealth Bank did not specifically have a central banking remit and it was not responsible for note issue, instead it was established as a vehicle to provide competition for commercial banks and to keep accounts of the Commonwealth government.

Australia has possessed an extremely successful financial market system courtesy to the Government implementation of influential regulatory bodies. These regulatory bodies such as the Reserve Bank of Australia (RBA), Australian Securities and Investment Commission (ASIC) and the Australian Prudential Regulation Authority (APRA), play a highly significant role in the operation of the Australian economy. Their responsibilities are to regulate Australia’s financial markets, to make the Australian economy fair to promote economic activity. The Australian economy has adopted an effective economic structure that is administered by these three major independent regulatory bodies in conjunction with Federal Government Treasury and other

All employees and senior level executives are expected to uphold to the Global Code of Ethics in the highest ethical standards of this corporate international organization. Each employee is to abide by the laws of their country and the regulations of the organization in which they work. The Global Code of Ethics helps ensure compliance with the standards of business, ethics, and governing regulation requirements put in place. All employees and senior level executives are expected to read and understand the Global Code of Ethics and uphold these standards in their daily activities while being mindful of the organization’s policies and procedures.

There are many high standards and principles that a business must set in order to be and remain successful. Many companies outline their expectations in a code of conduct. A code of conduct is a document written by a company that defines the ethical standards of the organization and gives employees information on how to handle situations within the organization. It is not only important that a business writes a code of conduct, but it is imperative that the principles are carried out by everyone within the business from the CEO to the employees. “While the primary goal of all

In addition, the bank also has a code of conduct, containing all ethical and professional matters which are important for its staffs and hence, leading to the proper functioning of the bank.

Barclays corporate offer expert teams across every sector from manufacturing and technology, agriculture, oil and gas, healthcare, hospitality and leisure, retail and wholesale to restaurants and law firms and was the first bank to introduce industry specialisms in various sectors. Barclays corporate gives its customers a dedicated relationship director who can structure solutions and deliver appropriate services to boost customers businesses.

It has become for every business’s prime objective or acumen to be aware of strength or opportunities which can be exploited, improve management or eliminate threats and weakness which can cripple a business organization’s future. It has become a vital reason or idea to include an effective method for analysis within the strategic marketing planning process (Aaker, 1995) to face and overcome the brutal forces of the competitive world and stand out differently among the rest. Therefore an effective tool

The basic framework for ABC Bank ( Brimson and Foster, 1991). Morning ( 1992 ) added that ABB

The first analytical tool is Strategy Canvas, an analytical framework in a graphical form, that is intended to capture the current state of the market to better understand the competitors’ current investments, factors that the industry is currently competing on, as well as the benefits derived by the customers from the existing market offering. This gives insight on how to reevaluate the problem of the industry. The Four Action Framework, another analytical tool that creates new value curve, defines the factors that should be: 1) eliminated either because the industry

Commerce Bank wanted to build strong customer relationships. They wanted to be different in everything they did, and every action they took was targeted to benefit the customer. Their philosophy was that they were retailers, not bankers. As the article mentions, most banks saw their customers coming into the branches as costs, Commerce Bank saw them as profit generators. It was highly influenced by the founder previous business, which owned a great amount fast food chain stores and was influenced by that industry so much that he applied some concepts of it to the banking industry. Some of the features that Commerce Bank offered was no overdraft fees on debit card usage, lollipops and dog biscuits in the lobby and drive-thru, foreign ATM fee reimbursement, and others.

This set of principles helps the employees to be unique within the competitive environment and it affects the employee behavior in a certain way, One of the core code is “Do the Right Thing” (Conduct) which is the banks value and brand promise it is integral to the way employee works every day.it is important because it outlines how the bank can make sure that the decision they make are the right ones. And also by following this code the staffs would have to become Courageous, Responsive, International, Creative and Trustworthy (Conduct), as following the code is a rule.

Even though the CBs have the prominent and important function to influence the stability of the banking sector, the ultimate