REPRESENTATION OF HOW MEDIA PROMOTE EXCERSISE IN NEW ZEALAND MEDIA AND HOW IT AFFECTS FEMALES
Female Body Image and the Mass Media: Perspectives on How Women Internalize the Ideal Beauty Standard
Representation of women in the media can change the way that the people of New Zealander’s think of themselves. Media has a powerful ability to reach many people and to influence and direct attitudes of our country’s behaviours and knowledge. In my essay I will explain these things and how they affect NZ woman.
• Representation of kiwi identity magazines create
• Negative effects on society – reasons for the impacts
• Positive effects on society – why they promote it
• Transformations of personalities media creates – the impact it has on shaping kiwi identities
- Magazines (the representation of kiwi identity they create)
The cover of a magazine is said to be its most important feature. It’s the cover that hooks people into purchasing it. Firstly because the thing they notice is a bold beautiful woman posing and blowing a kiss or towards you or another pose somewhat similar. Then the next step to hooking you in is the subheadings placed around the woman. “Get the body you’ve always wanted” or “fast fat burner work out” the media knows what women want now days. For example some images presented in exercise magazines include a photograph of a teen/woman slouched on a sofa with pizza and a television remote in her hand, representing the ‘fat’ side of the argument, which then
From the time they are born, girls are influenced by society as to who they should be, how they should look, and how they should act. Americans believe that women should be to a certain standard; pretty, feminine, and especially, thin. The pressures derive from family, media, and friends. Marge Piercy’s poem, “Barbie Doll” depicts a girl who was never recognized for her character and spent her life trying to be accepted for who she was, rather than how she looked.
A body image is a subjective combination of all the thoughts, emotions, and judgments that an individual may perceive about his or her own body. Each individual has a unique perception of his or her own body. This image is strongly influenced and often times skewed due to the increasing pressure created from outside, societal factors. With a world that is continuously creating new forms of social media and entertainment, individuals are constantly exposed to images that supposedly define bodily perfection and are then expected to resemble these images in order to fit in and/or please society. The expectations that have been put in place by society has created unwanted pressure on individuals who feel as if they need to resemble these images to get society’s approval.
Mass media not only reflects gender stereotypes but also plays a role in changing them. Females used to be portrayed as less brave and more dependent. Now there are strong, independent female characters like Katniss Everdeen from The Hunger Games and intelligent, brave female characters like Hermione Granger from Harry Potter. Like women’s changing positions in society, more aggressive and dominant females are being featured. Mass media molds new stereotypes but not all the ideas that are communicated are positive.
On the contrary, people will argue that the media is not producing advertisements to induce negativity.
In “Never Just Pictures,” Susan Bordo discusses the obsession with body image in the media. She begins with an example of Alicia Silverstone; when she appeared at the Academy Awards with a little added weight, the tabloids viciously slammed her. Not only this, but the media regularly attacks women with constant diet pill and plan ads in magazines, in newspapers, on TV, and even in public areas. These advertisements usually have a woman clad in a bikini on the cover. Magazines always have a new miracle diet advertised on their cover. The media affects young minds beyond what one may believe.
The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,
The media has distorted people’s views on the way they look at their own body image. The media has shown what their ideal body type is, while leaving people to feel as if the average weight is not good enough. (Cardosi, 2006) We live in a world where people feel as if having zero body fat is the idea body type to have. Pictures of models for clothing stores, bathing suits, lingerie etc. all exhibit to this to be true. Body image is perceived to be negatively influenced by the media and the way that the media displays their models. Parents, teachers, adolescence and even children all find themselves to be comparing themselves based on what the media exposes. (Levine & Murnen, 2009)
Today’s culture has placed women across the globe in a position where they are constantly flooded with idealistic images that depict what the media perceives as the “perfect body.” Quite often, young university-attending females, those who are involved in social identity formation, are exposed to numerous forms of media that fabricate various experiences relative to body image. In the past, researchers have surveyed women who are exposed to body-related standards using multiple forms of mass media as a unified entity, which has caused for limitations since each means -such as magazine advertisements- differs in relation to how a thin idealistic image is portrayed. In light of prior research, Harper and Tiggman established that
Images of female bodies are everywhere. Women, and their bodies, sell everything from food to cars. Women's magazines are full of articles urging women to fit a certain mold. While standing in a grocery store line you can see all different magazines promoting fashion, weight loss, and the latest diet. Although the magazines differ, they all seemingly convey the same idea: if you have the perfect body image you can have it all the perfect marriage, loving children, great sex, and a rewarding career. The media, whether TV, print, or Internet advertising, seems to play a huge role in influencing women of all ages; from adolescence and teens, to women in their twenties and thirties, as well as
The female body image is highly influenced by the mass media and the media’s portrayal of women, ‘70% of college women say they feel worse about their own looks after reading women’s magazines’ (University of Massachusetts & Stanford University, 2006), the portrayal of women in the media has an unrealistic approach and brings out body dissatisfactions and this results in eating problems and disorders.
Today I’m going to talk about the Media and a women’s body image, and how the media could be harming you and your children. Have you ever read a magazine or watched TV and say wow I wish I look like her? The media sets out tons of images and videos of a way an average woman should look like when in reality what the media is showing is unrealistic goal to achieve. Whit the media showing off only one body image or what they would say “perfect,” body image they can cause serious problems mentally and physically in a women’s mind and body.
Basically, the media is doing nothing but using subliminal messages. The way they portray the models in magazines, it only confuses a human’s mind. This makes them believe that they must look like them to be considered beautiful. Often in magazines, when positive values, success, love, and happiness, a thin person is shown. This not only completely lowers a “healthy”, or a plus sized person’s self-esteem, but the media also tries to make it seem as if in order to be happy and successful, a person must be skinny (Piazza). Every day, companies come up with a new beauty product, or a new diet product to leer someone into buying it to make themselves beautiful. New products every day completely sets aside the idea that natural beauty is already beautiful enough. According to the media, though, people need these products to look more humane, or look younger and thinner. The media also using editing and
Over the years a debate over who is to blame over the decline in how girls perceive themselves has arisen. With Photoshop being the societal norm concerning the media, it has become difficult for many to understand where the line between real and near impossible standards lies. Youths see an image edited to “perfection” and strive to reach the standards that they imagine due to the images displayed on magazines, television and social media. From Disney to magazines like Vogue the mass media bombards audiences with fake beauty that they, as normal people, will never be able to achieve. The mass media is responsible for causing the rise in the number of people with a poor body image, eating disorders, and cosmetic surgeries.
Society follows a norm that requires a general agreement between groups in order to function as a whole. Human beings are social “group animals” (Lessing 1) and need each other to survive with the intention to get along or fit in. These desires to conform “influence our idea about ourselves” (Lessing 1) and people lose a sense of their inner self based on these insecurities. The false concept of ideal beauty of body image is displayed in the media and it pressures young women and men to accept this particular notion of beauty. The role of the media comes into play because it pressures individuals to give in, since they appeal to our need, which is to be accepted. Although, people oppose to media pressuring individuals to conform, it is clear
The portrayal of beauty in magazines varies. Beauty ideals are not universal because the definition of beauty different cross-culturally. Black beauty, White beauty and Hispanic beauty are all represented different. North American and European magazines dominated beauty standards, Asian countries were more independent, and magazines distributed in Latin American and South African countries were in danger of adapting Western norms of beauty (Yan & Bissell, 2014). Cross-culturally and interracially beauty norms differ. Research showed that Black women display less change in their body dissatisfaction after viewing media images of “thin ideals” compared to Caucasian women (Ogden & Russell,