Role Of Trademark And Marketing Management

A trademark in simple terms is a distinctive and recognizable sign, design, or expression that helps a person to identify goods or services of a particular source from those of others. Generally, the subject matter of trademarks includes words, signs, label, heading, ticket, signature, logos, symbols or any combination of thereof so that it can be graphically represented in a static and two-dimensional manner.

While a brand name can merely signify the product was the first on the act or is backed by millions in posters, brand names can also be a true indication of quality. When it comes to something like purchasing , a brand can often be a good indication of the quality of the Product . The brand name of a good item can often help the customer to judge the quality of that good.

A trademark protects well-known brand logos and helps differentiate them from similar products or services. When you register for a trademark, you are entitled to display the ® symbol (registered trade mark). If you are registered for this, others must request permission If they wish to use your brand. If permission is not requested, legal action can be

A brand is utilized by a company to differentiate its products from others in the market. Some techniques for accomplishing this are through the use of distinguishing

The outstanding products with its brand name will save the cost for marketing and increase the competence in the industry competition.

Brand equity is an important asset for any organization. It is also an assets that offers an organization or a brand a road to success. Brand equity is important because its brand's product is closely associated with its premium price in the market. An organization or a brand with positive brand equity typically have higher quality products and services when compared to similar generic unbranded products. Furthermore, brand equity is important because it helps an organization or a brand to strengthen its competitive edge in the market. It is important to an organization or a brand, the reason are that it help lower the marketing costs and allows a brand to enjoy higher brand awareness and brand loyalty. Therefore, the ultimate goal of a brand

allowing the usage of “Brand name” in the name of Indian company (this will be required to be stated in the board resolution of the promoter company whose name is proposed to be used in the Indian company).

In order to market the product into the market successfully, marketers need to have some marketing strategy to enter the desired market and make profit. Market segmentation is the process of dividing a market into subsets of consumers with common needs or characteristics (Schiffman et al., 2011). Understanding the market size and segmentation is valuable, but the keys to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends ( Berry, 1999).

While a trademark can be greatly significant to its proprietor, a definitive reason for a trademark is to protect purchasers meaning, the purpose of a trademark is to illuminate the shopper where the products or services came from. The purchaser, knowing were the product originated can help urge the custometer to decide on purchasing the good based on earlier knowledge or experience, and reputation.

Then, Salha (2011) explained how trademarks help businesses generate revenue and help consumers distinguish the products of one company from the products of another company (p. 477). By showing the economic necessity for trademarked slogans and the need that consumers have for trademarked slogans, Salha further connected with his audience, which was mostly comprised of consumers, and he emotionally convinced his audience that reasonable trademarks benefit everyone. Lastly, Salha (2011) compared his previous example of “You’re fired” along with other examples to the definition and the purpose of a trademark in order to demonstrate that such examples do not serve the same purpose as a trademark (p. 478). By comparing poor examples of trademarks to the definition of a trademark, Salha showed that trademarking rights can be abused, and he further established the purpose that a proper trademark serves for a business or other

In the article “7 Reasons Why Trademarks Are Important to Your Business”, Abigail Rubinstein illustrates that “Trademarks are an effective communication tool…Trademarks make it easy for customers to find you…Trademarks are a valuable asset…Trademarks never expire” (Rubinstein, 2014). Trademarks aren’t only products of unique designs but also carry many values within them. A trademark represents a company and how that company does in the market. Furthermore, a trademark is how people use to recognize the products of a company and identify their favorite items. Without trademarks, people have a hard time to find the products that they love because many of them use remember trademarks instead of the name of companies. It is easy to understand

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

Branding is a tool to make the goods of one producer different from another producer (Keller, 2003). Carroll (2008) asserts that branding is a sign of quality, and it is helpful to increase

Trademark is a sign, design, or expression used in order to set a usiness apart. Trademarks serves as two primary functions. The first is to provide rotection to manufacturers and traders by not allowing unfair cometition. It also protects customers from impersonations. Trademarks today are considered property, meaning that trademarks can be sold, inherited, or even leased as long as it is not the intent to fool the customer.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates