Role of Media

The effect of media is important in the life of the public. The role of the media in civic education is to educate and inform the public with the necessary information to act as responsible citizens. The media also provide a platform for discussion and feedback on issues such as human rights. To be the voice of voiceless and agents for change. The contributions of media in human rights education have a strong impact that can reach people from all walks of life, especially those whose rights are violated.

The media has the ability to change an entire countries views on almost everything. Elections, policies, bills, trade, and more are all something the media focusses on heavily. Politicians use the media as a tool to try and shape public opinion in a way they can use to support their agendas, and it is a very effective tool. All it takes is one bad report about someone or something, and it can destroy everything that person or thing stands for. In elections, candidates use social media and advertisements to attack their opponents and try to sway public opinion to their side. The media is a very unstable but effective tool, and can change everything in a

The correlation between the use of social media and the stigma around the “hookup” culture among young adults will be exlplored in this study. Participants will range from ages sixteen to twenty one and half will be engaged in social media and the other half will not. Since previous research studies have shown that the stigma around the “hookup” culture has evolved, this study will examine whether or not social media is a contributing factor to its evolution. The results will offer information for young adults , teachers and parents that can be used to help understand and educate generations to come. If the hypothesis is supported, there will be a better

The “Media” or medium is defined and described by encompassing television, music, radio, Internet and the newspaper to effectively communicate to populations worldwide. With all these mediums to ensure communication and information to communities globally, it has become a great staple in how many conduct their lives and communicate to others. While many would suggest that we are to not believe everything we read or see, could that mean that it has the ability to have a negative effect on some? And if so what age, demographic or social group could be considered to be more vulnerable to these effects?

In the world of today, media has become almost as necessary as food and clothing. It is true that media is playing an outstanding role in strengthening the society. Its duty is to inform, educate and entertain the people. It helps us to know current situation around the world. The media has a strong social and cultural impact upon society. Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness.

The media controls society, whether we agree with this or not. Their depiction of acts constitutes our image of the world around us. They shape the public perceptions, and create moral panics. Human by nature are attracted to violence, as proven “[b]y age 18, it is estimated that the average child will have seen approximately 200,000 violent acts and 16,000 murders on television alone” (Senate Committee on the Judiciary, 1999). This shows violence is a part of our daily lives. This is entertaining to people and therefore the media picks up on this and reports it religiously. Stanley Cohen (1972/1980), Goode and Ben-Yehuda (1994) laid out the ways in which the media captures our attention, and capitalizes on it in many instances to push their own agendas. This and the cause of moral panics is a repercussion of the problem frame.

Media plays a big role in society these days. Whether it be letting society know what is going on the in the world today or something as simple as updates on current life on social media. The media's role in society not only delivers information of the world but also brings people together through common interests or general talks. In Brian Knappenberger's documentary: Nobody Speak: Trials of Free Press it is seen how media effect lives and how there is a much stronger meaning to what media stands for in society and why media needs to take its stand when it comes to people who want to devour them.

Uttara (2016) defines mass media as a communication medium which used to interact or communicate with large amount of citizens of different languages. People receive different messages through communication devices every day, such as TV, newspapers, and magazines. People received pictorial massages in the past. Nowadays, those devices become high-technology media. One thing that all of us agree upon, is that media become an inseparable element of our life. Media is an effective tool to disseminate information, market, advertise, and communicate. It was a double-edged sword since there are both positive and negative influences of the mass media.

Media is one of the most powerful institutions that play a role in how we view the world that we live in. Often media may stereotype a certain group of people, which impacts how others view one other. When the media does this, it further supports the division in society. While most media does this, Grey’s Anatomy is one that does the opposite. Through its portrayal of powerful people who would typically be oppressed in society, Grey’s Anatomy goes against refutes the social norms that we’re accustomed to. The creator of the television show is Shonda Rhimes. She is the only African American women to have created more than one hit drama. The show is a medical drama and follows the lives of surgeons that work within the hospital. In the 14 season the show has aired it touches upon issues of gender, race, and sexuality through the lives of different characters.

It has taken a long time to get to where society is now in 2017, and now more than ever media plays a big role in everyone’s lives. With the invention of the computers came numerous other inventions, such as the Internet and smartphones. An example of the big role computers, the Internet and smartphones play in society is given by Baran in page 30 where he says “ the average American child between the ages 8 and 18 spends more than seven hours a day engaged simultaneously with many different screens.” I understand that in order to invent the computer there other creations that allowed the computer to become what it is now, but putting that aside I consider computers to be the most important technological breakthrough. The World Wide Web, smartphones and gaming consoles, would not have come into existence without computers. Other media sources such as Cable television, CD’s, and newspapers, have began to decline in terms of audience mostly due to the upsurge of the computer related media, Baran talks about the industries in transition and mentions how newspapers have lost 26 billion dollars in the past 10 years, he also talks about the decline in CD sales by 13% in between 2013 and 2014 (30)

There are many different media outlets, and alternatives available to individuals in today's society to receive information other than what is available in mass media. One alternative media is PBS. PBS is unlike many programming stations around the nation. Their idea is to treat people like citizens and not as consumers. On the Public Broadcasting Service website, it describes how their take on the news is quite different from other stations. They believe that they are "America's largest classroom, the Nation's largest stage, and a trusted window to the world" (2016). I am going to describe in the following paper the background of the Public Broadcasting Service, how their view is different than corporate giants, and what type of future does a company like this have in the kind of media world we live in today.

A nation like America is an example, of a country that has developed in terms of entertainment (Pearson 2). It is one of the countries that has got and has produced some of the greatest entertainers. The country is one of the leading producers of entertainment in the planet. In addition, it is one of the nations that there is a greater influence of entertainment on the younger generation. The effects of entertainment on the younger generation in America can be said to be both positive and negative. The influence is mostly on entertainment media such as television, radio, and the Internet. The influence on the upcoming generation

The piece of media I will be analyzing is the US version of a TV show called The Office. In order to prove that this is a piece of media, we need to first define what media actually is. In class, we defined media as a technology of communication. Our book defines media as the process of communicating a message from a sender to a receiver (Croteau & Hoynes, 2014). The Office falls under this description. NBC is the sender, The Office is the message, and the viewers of the show are the receivers.

In an effort to understand the media and its functionality, it is my belief that one needs to go back to inception to get a fair understanding. The twentieth century was an era that saw an explosion of mass media however, prior to the late 1980s; the only form of mass media that was prominent of that time was literature. It was noted that back in these times, the average person had to get by with music and oral storytelling or live action media through the form of plays or even gladiatorial combats (Ferguson 2013). In light of the above, one might argue that mass media back in the day experienced a little flourish, for instance the proliferation of theaters in Greek civilization or Coliseum games in Rome. Nonetheless, it would be safe to say that mass media that we have come to know today, is a comparatively modern phenomenon, due to the fact, that modern mass media differs gravely from its historical antecedents but more with regard to technology rather than content. Business dictionary defines media as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated. This is inclusive of every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. This definition simply highlights the reality that the media is so vast and complex that it is impossible to sum up what it is in a few words.

“ it is because the media are central to our everyday lives that we must study them... as social and cultural as well as political and economic dimensions of the modern world.” (Roger Silverstone, Why Study the Media? 1999.)