Sealed Air Corporation (HBS 9-582-103) case analysis

cheaper product and giving some of it away, it would be necessary to make sure stockholders are satisfied

is to target price-conscious consumers in the U.S through either private label products or a new mass-

To differentiate the brand from competition, labels and packaging would be used. Moreover, all visual communication tools and promotional items featuring the brand logo and

This report introduces us to the Plastco Packaging Company, its current operating environment, and the many problems it faces. The report proceeds to identify solutions, and weighs their costs and

In January 2014, Aesop has started the Australian Packaging Covenant action plan which will be finished in December 2016. It is assumed that the work started in the first phase of the plan i.e. 12-18 months will ultimately results the work to be done for the following rest phase of the plan. Whenever this action plan requires changes, it will be analyzed and modernized by Mr. Kieran Rivett, who is the Chief Financial Officer of Aesop.

“It is about alignment, leveraging our global power, R&D and broadening our solution set and product portfolio to the customer,” says Kärcher Executive Vice President, Jim Lombard. It is an analysis of the structure of demand in terms of product life phases of the market. The situation of the company is often judged on the basis of quantities of products that are currently in the launch phase, phase to generate the greatest benefits and at the stage of aging. Analysis of the product life cycle impact assessment of the sales and allows for a coordinated policy to ensure steady business for a long period of time. The disadvantage of this analysis is assessing of the situation of the company in isolation from the results of the competition. Despite its undisputed market leadership, Kärcher is also busy with charting business strategies to overcome challenges. For a market leader, sustaining the leadership is itself is a major challenge. Adding to this, the company still feels that enhancing customer awareness of environmental issues is another

NCB is a manufacturer and distributer of a wide range of office products. In Canada, NCB uses several distributers in different regions. One of the major distributers is Harrison Stationary and Office Supply LTD. Harrison had distributed NCB’S products for over 50 years and NCB was the largest supplier of Harrison. In January 2003 Harrison was acquired by the president of the company and four senior officers. Most of the acquisition cost was financed by bank loans. Since the acquisition, Harrison had difficulties to pay NCB for the goods and the account receivable reached to unacceptable level. In September 2005 the Harrison account was 156 days old and amounted to $ 4.4 million. In

2) Merger or Acquisition to defend market share. Considering two options: a) Acquire its closest competitor and licensee Astro Packaging. This operation would allow Sealed Air to get a critical size and increase its revenue to mitigate the impact of the raise of GAFCEL. The disadvantage of this option is that it won’t provide a significant competitive advantage due to inferiority of Astro’s manufacturing process. b) Merge with GAFCEL. By this mean, Sealed Air would enlarge its portfolio of products with uncoated products, diversity its workforce, and take advantage of the technological innovations of GAFCEL. The downside of this approach is that it bears significant financial and organizational risks.

A new company (GAFCEL) has entered the market with an uncoated product and is having success on the New York, California and Ohio market. Sealed Air will face further erosion of its US market share.

It covers 48.12% of the market share. The company also has extensive distribution advantage as it has its own Ad-lider transportation, a trucking firm that distributes its products. Moreover, it has strong and efficient drawstring closing feature with handle which differentiate the product from its competitors.

There is a famous saying that I have always heard since working in both the marketing and business fields that I am involved with as an employee. The promotion that will be used for Hot Fire Fuel Injector Cleaner holds true to that quote originally cited by Plautus (n.d.), “You’ve got to spend money to make money.” The main focus should be on the fact that the fuel injector cleaner works. By promoting to both retailers and consumer this fact attached to a racecar endorsements, Terry Welsh can gain the trust necessary to sell the product. Adding a consumer guarantee, Hot Fire Fuel Injector Cleaner also provides a promise of quality to both the retailer and consumer. The company is ready to expand nationally, therefore they need to invest in a trade promotion that will draw a retailer to consider the product. The main objective here is getting Terry Welsh’s product, Hot Fire Fuel Injector Cleaner, onto the shelves of major and local retailers, along with being used by body shops. Terry must strategically create a plan that will be affordable to himself, along with being persuasive enough for some retailers to self his product.

Many individuals and business owners can fall victim to fraud and loss of assets if they are unaware of certain documentation or a need for added security. The expertise of a private investigator can help resolve a variety of issues. For example, as a licensed, bonded and insured investigative group with a history of serving Hawaii since 1967, The Hawaii Investigative Group, LLC, has worked diligently to uncover information. From financial investigations to insurance fraud to surveillance to routine background checks and more, The Hawaii Investigative Group, LLC has been a trusted security consultant in Honolulu, HI that investigates cases domestically and internationally. Businesses and individuals alike have turned to this firm to protect

(PLACE). DryShield Water Solution Corp. is a professional waterproofing contractor based in Toronto, Canada. They specialize in wet basement repairs including external and internal waterproofing, sump pumps and well installation, and foundation crack injections for commercial as well as residential buildings.

Apex is a medium sized chemical manufacturer with annual sales of $60 million. It is now trying to determine which of two new compounds it should bring to market. The two products were expected to have the same gross margin percentage. But, there is little agreement among Apex’s executive regarding which product should be launched. Given resource scarcity the company can only select one of the two products under consideration.

Safilo has both licensed and house brands; this helps Safilo have a clear separation strategy of customers. Since