This chapter discusses literature review of theories and models and conceptual framework which is evidence of the study variables - Quality of service and customer satisfaction. The definition of Service, quality, customer satisfaction, the concept of quality of service, and the relationship between service quality and customer satisfaction is briefly discussed.
2.2 Theoretical Review
2.2.1 Service
The concept of service comes from business literature. Many researchers have proposed different definitions of service. Ramaswamy (1996) defined service as "business dealings that take place between the service provider (Donor) and the receiver (Client) to produce a result that satisfied the customer. According to Lovelock & Wirtz (2011) services are economic activities provided by one party to another. in exchange of money, time and effort, service customers expect the value of access to property, labor, professional skills, facilities, networks and systems; but they do not normally take ownership of the physical elements
…show more content…
Whereby, Gronroos (1990) pointed out that A service is an activity or series of activities more or less intangible nature that normally, but not necessarily be done in collaboration between employees and / or customer service provider's systems and services, provided as solutions to customer problems.
According to Lakhe and Mohanty (1995) A production system where they are transformed, processed and value of different entries added to produce certain products that have utility for service seekers, not only in an economic sense, but to sustain the life of the human system in general, even may be for the sake of pleasure. Meanwhile Kotler defines service as "an intangible act or benefit that party to another offer that is not reflected in the ownership of anything" (Kotler & Keller, 2009, p.
SERVICE. We are committed to providing the best experience and enjoy positively interacting with everyone we meet. We genuinely care about every customer we see and do our best to find solutions to any problem that might come our way.
Reflecting back on my experiences I feel that I finally have an answer to my original question of what is service. Service is a selfless act, but in a greater sense it is self fulfilling. We all approach service with the sense that we are actually helping those in need, but through our actions we help ourselves by feeling the joy to those we bring around
• getting or using services – such as banking and insurance services, services provided by government departments, transport or telecommunication services, professional services like those provided by lawyers, doctors or tradespeople, services provided by restaurants, shops or entertainment venues.
Service is the action of helping or doing work for somebody. This is important because without service nobody will clean the planet, help people and animals in need, or do things that need to be done to help nature. One example is, cleaning garbage that people have littered on the ground, if nobody did this the
The service experience includes four different aspects that must be understood before analyzing the experience: services setting, the service workers, the service customers, and the service process. The service setting is where the action or service performance unfolds (Fisk et al, 2014, p. 26). The setting can also be what the customer is unable to see (backstage). The service workers are those who work together to create the service for the customers including the seen and unseen. The service customers are the person, group, or organization receiving the service. Finally, the service process is the series of events during the service received (Fisk et al, 2014, p. 26).
In this definition, service delivery is not just viewed as an activity but also an occupation performed by some individuals who are paid. The service provided are quiet welfare meant to be consumed by human beings for their well-being. Mishan (1981) contributes that service delivery of that which is invisible and for which a consumer, firm or government is willing to exchange something of value. This opinion regards service as indivisible item, which cannot be touched, distributed by a recognized body (example government). The service can be exchanged for something of value, which is commonly money. He goes further to state that a public good is a good or service to which the exclusion principle is not applicable and which is provided by government if it yields substantial benefits to society. The government solely to leave outstanding impacts on the society provides the public service or goods. This goes to mean that the evidence of public service delivery should be seen in the public who are to be served. According to Ogunna (1999), who sees public enterprises as enterprises set up by government to perform definite social and economic functions for the public . Public service is a
“Service is the rent we pay for being. It is the very purpose of life and not something you do in your spare time.” - Marian Wright Edelman. To service others is to serve them selflessly and compassionately. There is always going to be an opportunity to service another human being. Helping others may connect us to those we serve, and it gives us the satisfaction that self-interest cannot offer. "Our motivation? We just wanted to serve, and quickly discovered that such a practice of selfless giving is something that we all have access to, no matter who we are and what we do." (Mehta 1)
The word service has taken on many meanings in today’s societies and has been categorized into various levels. One underling truth remains consistent within its interpretations, and that it is an intangible act rendered and measured by the satisfaction or disaffection of the receiver. My philosophy of service is found in my belief that to be of good service is to serve God. This conviction informs my social perception, spoken word choices, work ethic and understanding.
Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in
Service is a word used constantly. The word service has an impression on many people. For example; people who work as lifeguards view their work as a service to the community. Naturally, based on working as a lifeguard their definition of service would be an action beneficial to the well-being of others. Not surprisingly, a similar definition was found in the Oxford English Dictionary (OED). Service is described in the Oxford English Dictionary as "the action of serving, helping, or benefiting; conduct tending to the welfare or advantage of another; condition or employment of a public servant; friendly or professional assistance." Furthermore, in Webster's Ninth New Collegiate Dictionary, service is
Researcher’s trust that the service quality theory depends on the literature of client satisfaction and product quality. In other words, service quality can be defined as the customer’s overall journey of experience with the product, which can be measured by customer satisfaction while experiencing the service.
“Services are acts, deeds, performances, or relationships that produce time, place, form, or psychological utilities for customers” (Roberta S. Russell, 2014, p.194). Besides, there are some other explanation of service design: Service design is all about making the service you deliver useful, usable, efficient, effective and desirable (UK Design Council, 2010); Service design aims to ensure service interfaces are useful, usable and desirable for the client’s point of view and effective, efficient and distinctive from the supplier’s point of view (Birgit Mager, 2009); When you have two coffee shops right next to each other, and each sells
To be able to compare and contrast a service and an object as a building block for defining new software one must first define what each one is. “A service is a physically independent software component designed to carry out a specific goal” (Richardson, 2017). An example in our attend section was a task that was a form that can be completed using a service is the processing of a business form. A service is also considered “a logical manifestation of some physical resource (like database, programs, devices, or humans) grouped as a process that an organization exposes to the network” (SYS-CON Media Inc, 2004). Another business problem that is solved with a service is production schedule. A plant manager uses a production schedule to be sure that the plant is running smoothly. They require the customer service department and sales to input their orders which will translate into what needs to be done each day to help with line balance in the plant. There are different types of services depending on what is needed. According to our attend section, they are as follows:
Service quality represents a fundamental aspect of delivery, which strongly influences consumer satisfaction and, as a result, loyalty. In today’s global market a customer’s service expectation has to be met and exceeded eventually in order to retain customers as well as achieve success. Perceived quality of a product or a service is becoming one of the major competitive factors in the business world and has led to the innovation of the ‘Quality Era’ (Peeler, 1996). In simple words, the comparison of customer expectations with service performance is service quality. On the other hand, customer satisfaction is defined as a pleasurable fulfilment response toward a good, service, benefit, or reward (Oliver, 1997). Both of these
No matter customers buy goods or service activities, they consume them as a service (Grönroos, 1978, 2008; Gummesson, 1995; Vargo and Lusch, 2004, 2008.) If we see from a consumption point of view, good and service activities- both can be regarded as