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Small Farming Vs American Farming

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Small American farmers in their function of managing their farming businesses have realized reduced economic benefits as the profits of large farm entities continue to grow. This results in a polarization of wealth that in turn erodes the position of smaller farmers within society and creates greater social and economic inequality within the United States (Smith, 2010). Farming has provided a steady source of income for millions of Americans from the late 16th century to the present. Historically, as many as a fourth of Americans have been farmers, although this figure has approached 3-5% in recent years (Alston & Pardey, 2014). For much of this history, smaller farmers dominated American farming. The emergence and dominance of larger …show more content…

has the potential to increase their competitive advantages by allowing such farms to charge higher prices for their crops, find new markets, and enter buying consortia that lower the prices of farm suppliers (Roe, Batte, & Diekmann, 2014). However, small American farms have lower rates of e-commerce adoption than do other small and medium enterprises (Briggeman & Whitacre, 2010). Greater competitiveness for small farms could represent a gain of hundreds of millions of dollars in efficiency and profit for the U.S. economy. The United Stated Department of Agriculture/National Agricultural Statistics Service (USDA/NASS) has not conducted any surveys soliciting data about the state of e-commerce adoption among small or large American farms, although there is general, cross-study agreement that anywhere from a fifth to a half of small farms are effective users of e-commerce (Briggeman & Whitacre, 2010; Dan & Qihong, 2014; Roe et al., 2014), not enough is known about precisely how and why farmers strategically manage e-commerce, to the extent that they use it at …show more content…

Qualitative researchers can address important gaps in the literature by examining these strategies, structures, and the kinds of behavioral and social deterministic reasons for e-commerce management decisions that are not easily measured by quantitative research instruments. By means of qualitative research, both economic rationality and irrationality can be explored as precursors of e-commerce management behavior. In contrast, much of the existing literature is designed for quantitative measurement of the rational dimensions of e-commerce adoption such as cost-benefit based dimensions (Park, Mishra, & Wozniak, 2014). These studies are important in their own right but do not contribute to the phenomenological approach to technology adoption, nor the understanding of strategic management practices (Cilesiz, 2011). In particular, by showing sensitivity to other mechanisms for the diffusion of e-commerce innovation, the study will add to the existing findings (Bojnec & Latruffe, 2013; Park et al., 2014), that most e-commerce adoption on farms is driven by perceived economic self-interest. In general, quantitative studies cannot provide the depth of exploration possible in a qualitative

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