Social Media And Its Effect On Society

Social media has become deeply embedded as a part of today’s American culture and lifestyles, changing the way people interact and communicate with one another. Americans use social media every day; to not only communicate, but to express themselves. These online media sites and blogs serve as entertainment for its users and give them a sense of a social life if they do not already have one. Some users become so obsessed with their online lives that they lose the ability to successfully communicate with people in real life. Their craving for the use of social media becomes an addiction to where they can spend countless hours on their social sites. Facebook, a popular social media cite, has been proven to cause Facebook Depression, a sickness in which a person is emotionally depressed and in self denial. Studies have shown that sites such as Facebook, are a direct link to an individual’s physical and emotional well being.

In my opinion any marketing manager who is not utilizing social media as a marketing tool is failing to utilize an extremely cost effective means of reaching their target market. There are a wide array of sites that an shrewd manager can utilize to market their products, sites such as Facebook, Yahoo, Google, Bing, My space, YouTube and many others. I believe that the site that the marketing manager chooses would depend on the type of customer that they are attempting to target. Actually, the only limits to their marketing strategy are vision and creativity. As with all things marketing with social media is not without risks. If the marketing manager is not familiar with the laws that govern the conduct of business on the

For years and years, the internet has progressed so much. So much that communication and our lifestyles have reached a whole new level. One of the many revolutionary inventions is called social networking sites or social media. Social networking sites such as Facebook, Twitter, and many more, are where people gather on the internet, create a personalized profile about themselves, and interact with other people around the world. Social media can help contact friends, family, and other people long distance. However, our priorities have completely changed to “life isn’t measured by the number of breaths you take, but by how many likes you get on Instagram.” With social media, people seem to lose touch from reality. This whole “me, me , me”

These days social media sites such as Facebook, Twitter, and Instagram have become an essential part of our daily lives in America. It is through media sources such as these that have enabled communication among people on a global scale along with uniting people with similar interests and ideas together in a positive manner. According to statistics from the Pew Research Center, around seven in ten Americans use some type of social media (Pew Research). The development of mobile devices has played a significant role in the widespread development of social media by facilitating the access to these sites. Today the use of social media is for purposes of

One benefit of social media is that it allows for businesses to target specific audiences. These businesses can narrow down their main audience so they can more effectively advertise. For smaller businesses, social media could help them start off. It is an easy way for people to see what you are selling without too much trouble. Since social media is so common, it is easy to target a unique group and perhaps grow the business in the process. Social media is also useful for keeping in contact over distances. It allows family, friends, loved ones and sometimes just a casual acquaintance, to stay in touch and see what is going on in each other’s lives without having to call or visit every time something little happens. Keeping in contact with people helps the relationship because instead of just not talking or connecting at all, they now have the ability to keep that bond even over long

As company is offering affordable price range to the customers so company also needs to cut its expenses to remain profitable in the future. Social networking sites cost-effective source of marketing. The traditional marketing methods involve TV, radio, print media etc. But all those traditional sources are limited in range (NRPA, 2014). Social media marketing help to focus on mass number of audience within limited time.

According to Wikipedia, Social media marketing is a term which describes “the process of gaining website traffic or attention through social media sites (Wikipedia).” This kind of promoting tactics are getting more and more popular and effective in this technology driven world, it is easier for a business company to determine where the potential customers are and easily to attract their eyes through social media and it saves more money compare to the traditional advertising methods. As the technology developed, social media are getting much more impressive to make people interact and chat with each other, and share information as well.

A few years ago, this is where the conversation would end. Social media was just that, a social tool. However, this is no longer the case. Not only are social media users interacting with their friends and favorite celebrities, but they are now also interacting with the businesses and products they choose to spend their money with.

Social Media such as Facebook, Twitter, LinkedIn, and YouTube are web-based activities that provide individuals access to build a public or a semi-public profile within a confined system, connect and find users that they share a connection with as well as view and navigate the list of connections that are made by other participants of the systems (Boyd & Ellison, 2007). Social media is widely used by young adults contributing to about 84% of the total usage (Smith, 2011). Some of the popular reasons for widespread use of social media are staying in touch with near and dear ones especially with friends and family, making new friends, following famous politicians and celebrities and also in search of potential relationships (Smith, 2011). However as the use of social media becomes more widespread, we cannot help but express concerns over the effects that social media usage may have on our behavior. Over the past couple of decades, research has strongly linked social media usage with negative behavioral outcomes and is known to affect one’s overall well-being. This essay will begin by discussing some of the behavioral issues that result from social media usage, followed by criticisms of this argument. The recommendation will then highlight some ways by which the behavioural problems could be dealt with, acknowledging that self-monitoring and self-regulation are the main ways to tackle the issue.

1. Affordability: Social media marketing is either free for most businesses, especially for very small businesses, or costs a fraction of traditional advertising.

In recent years, the world has changed by modern technological developments. People in these days are living real revolution and changes that affect in somehow their life. Social media has contributed to link parts of this wide world to each other, and paved the way for all people exchange views and ideas. In addition, social media sites are considered the most widespread on the Internet because of its characteristics that made it different from other websites. Because of social media, people has become living in small town. They do not need to travel in order to getting informations or news. Social media has created easier way to achieve communication between individuals and groups.Social media websites, such as Facebook, Twitter, MySpace , High Five, Tagged and YouTube have allowed people to exchange video clips, photos, share files and perform immediate talks and direct communication and interaction between the audience. Despite of advantages of social media that offer to its users, there are some disadvantages that may overcome those advantages. There are a lot of severe criticisms that social media faced because of its negative impact on individuals, families and society. Steal information, break the personal privacy, wasting a lot of time and isolation from people are some of problems that people have faced because of social media. People have divided into two group toward this issue. Some people think that social media has contributed to make their life better.

Social media marketing is a way for the marketer or business to develop a relationship with the consumer. Before a consumer will buy from a business they want to like and trust them. Now with social media sites, such as Facebook and twitter, businesses can reach out to an immense amount of people. Currently Facebook has 968

That being said, social media is a huge part of the Internet. Almost everyone goes on social media during their day--it 's inevitable. So, why not take advantage of it? If you can use marketing on social media, you 'll be golden.

There are so many benefits social networking websites offer to small businesses. When an individual starts a business, the main motive for starting the business is profit and to achieve that the company must be recognized, before the internet became available small business struggled to get recognition and there no proper way to make sure that their business existed but the arrival of internet changed all this ex specially social networking. The arrival of internet and social networking was a boom to these small business, because of social networking and internet these small businesses had an extra reach , people who lived in the other side of the world would also know about these businesses. Social Media is an effective form of communication and everyone has facebook, twitter, linkdin etc. Advertising your business through social media is the best type of marketing strategy you could provide to the business. There are always advertisement on the social networking sites and if you advertise your business in these sites, since everybody uses social networking sites , people who are interested in the advertisement can click on it and come into direct contact with the business. This way you could more and more clients and the reach of the business will be long, all through just one click. With the help of social networking you can increase the reach of your brand or your business, increase your

Growing up in the 1980’s, I have witnessed the development of the technological arena expand to new exhilarating heights. I remember having to wait for three months just to get a turn to play with our schools only computer as I engaged in a 30 minute session of Oregon Trail. Also, I remember fighting my brother to see who gets to play on the Atari first, and caring around a cell phone brick that was about 3 to 4 times the size of our average cell phones today. Nowadays, it’s a very different story. The introduction of the internet paved the way for us as a society to interact, leading the world into a social media frenzy that continues to expand and grow. It is easy to see that as a society, which includes the global sector, we have evolved to becoming tech savvy, and routinely engage in social media on a daily basis. The frequency that most of us participate in social media has caused the universal functions of marketing to employ tactics that seeks social media as a marketing tool. Particularly the promotion and market information functions. As we look forward to seeing social media as a marketing tool, we will define its benefits, address the current marketing tools used in today’s social media sites and discuss the future of utilizing marketing tools in social media. First, let us define the benefits of using marketing in social media.