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Social Media And Its Effects On Society

Decent Essays

Social media isn’t just for updating people on what you are doing in your life but it can also be used to help generate sales for your business. This can be done on nearly any platform that you’d use for personal purposes. Social media sites have millions of people on them and they could be your next customers if you seek to gain more exposure through social media. Not only can you have your brand out there to create awareness, you can also run campaigns to create sales, build relationships with customers, gain feedback on your products or services, give promotion details, create loyalty programs, tank higher in search engines, and it can minimize your advertising costs (Adweek). Some of the main social media platforms are Facebook, Twitter, Instagram, YouTube, and Yelp. Facebook is the second most visited site in the world. With Facebook you can create a business profile to connect with both current users and future ones. You can upload photos, videos, share links, and run campaigns. Most businesses use Facebook to keep their customers up to date with what is happening with the company. It is super simple to create a Facebook business page. First you must select the type of business you have with the 6 classifications they have preset which is: a local business, company/organization/institution, brand or product, artist/band, entertainment, and cause or community. With selecting the type of business you have to take in account what you are looking for the people to know

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