SOCIAL MEDIA MARKETING FOR CAMERON COFFEE 2 SOCIAL MEDIA MARKETING FOR CAMERON COFFEE 2 NORTHCENTRAL UNIVERSITY ASSIGNMENT COVER SHEET Student: Dana Landrum THIS FORM MUST BE COMPLETELY FILLED IN Follow these procedures: If requested by your instructor, please include an assignment cover sheet. This will become the first page of your assignment. In addition, your assignment header should include your last name, first initial, course code, dash, and assignment number. This should be left justified, with the page number right justified. For example: Landrum, D, MBA-5102-7 Save a copy of your assignments: You may need to re-submit an assignment at your …show more content…
Michelle Rebman June 12, 2018 Running head: SOCIAL MEDIA MARKETING FOR CAMERON COFFEE 2 Executive Report: Social Media Marketing for Cameron Coffee Executive Summary Imagine having access to 1Billion potential customers or even 500 million; what an amazing benefit this would be to Cameron?s Coffee in the world of advertising. There is technology available to give Cameron?s Coffee this type of exposure. My proposal for Cameron?s Coffee is to use two platforms of Social Media to get the type of exposure you need for your company. The first platform I propose is Facebook which currently has 1 billion users. Two features of Facebook that we will capitalize on are Facebook advertising and the Facebook pages. The second platform I propose is Instagram with 500 million users. (Smith, 2018) Two features of Instagram that we will capitalize on are the free Instagram tools and creating the interactive hashtag. In this report, we will look at each platform along with ideas within the platform that I am proposing and discuss why they will benefit your company. We will also review social media and social media …show more content…
Social media is ?forms of electronic communications (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).? (Merriam-Webster.com, 2018) Social media has developed into a platform that is effortlessly available to anybody that can log on the Internet. The ability for businesses to be able to communicate easily with customers promotes the company?s brand, makes the brand more visible, and, often makes customer service better. (Wikman & Cottrell,) The key social media platforms that are used today are: Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest. (Standberry, 2017) Social Media Marketing Social media marketing is relatively new to the ?integrated marketing communications systems of several public and private businesses.? (Mercadal, 2013, para. 2) Social media is used by almost sixty-six percent of American adults. (Lanham, 2016) Integrated marketing communications try to connect companies and other organizations with their target audience. (Mercadal, 2013) Therefore, social media marketing strategically looks at demographics of the audiences in each social media platform and use the platforms that match the audience who would be interested in products or services sold. (Smith,
Save this file in your course folder, and name it with Assignment, the section number, and your first initial and last name. For example, Jessie Robinson's assignment for Section 1 would be named Assignment1JRobinson.
Save the file in your course folder, and name it with Assignment, the section number, and your first initial and last name. For example, Jessie Robinson's assignment 1R for Section 1 would be named Assignment1JRobinson.
Follow these procedures: If requested by your instructor, please include an assignment cover sheet. This will become the first page of your assignment. In addition, your assignment header should include your last name, first initial, course code, dash, and assignment number. This should be left justified, with the page number right justified. For example:
Follow these procedures: If requested by your instructor, please include an assignment cover sheet. This will become the first page of your assignment. In addition, your assignment header should include your last name, first initial, course code, dash, and assignment number. This should be left justified, with the page number right justified. For example:
Follow these procedures: If requested by your instructor, please include an assignment cover sheet. This will become the first page of your assignment. In addition, your assignment header should include your last name, first initial, course code, dash, and assignment number. This should be left justified, with the page number right justified. For example:
Craft breweries in the United States are making efforts to integrate social media to develop their marketing strategies. With multiple features and different audiences on each platform, social media provides lots of benefits for craft breweries, but they also face challenges using social media as well. Understanding which social media is a fit for them will help marketers to choose the right platform to grow their business effectively. This capstone will concentrate on the effect of Facebook, Twitter, and Instagram on social media marketing for craft breweries. The objectives are: (1) to explore the benefits and challenges of using Facebook, Twitter, and Instagram for craft breweries; (2) to analyze what type of social media would be appropriate
Cover sheet (located on Blackboard under the 'Assessment' folder) must be attached to the assignment
Please Follow These Procedures: If requested by your mentor, use an assignment cover sheet as the first page of the word processor file. The assignment header should include the Learner’s last name, first initial, course code, dash, and assignment number (DoeJXXX0000-1) justified to the left and the page number justified to the right.
Social media is today widely integrated into dynamic computing and servicer architecture. In fact, social media can do so much more today than some years ago. With Twitter or Facebook it is possible to use networking and information sharing techniques to build high quality links and increase PR of a target site. In fact, social media marketing integration is so ingrained into the 21st century system it has become part of the entire cultural process in fact, as some authors state, it is part of the market creation process. Social media is a relatively new term that includes web and mobile based technologies that allow communication to be more of an interactive dialog between individuals, communities, and organizations. It is a way that technology is used to enhance communications and enable different sorts of cultures and groups to interact.
Marketing via social media is one of the most common things we face today. There are ads for many different companies on every social media outlet and because of the way the internet is wired, usually it is a product that you have just contemplated purchasing. In an academic journal titled, “Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding,” Bin Shen and Kimberly Bissell of the University of Alabama take a look into, “How beauty brands employ social media, particularly Facebook, to increase brand awareness and reinforce brand loyalty.”
As you can probably guess, companies are going to have to adapt to the needs and wants of consumers. The main brand trying to use social media to its advantage is Coca-Cola. According to the “Branding” article, In 2011, the company announced they would be investing into
As you can probably guess, companies are going to have to adapt to the needs and wants of consumers. The main brand trying to use social media to its advantage is Coca-Cola. According to the “Branding”
Effective marketing is a requirement for successful market saturation. There are many marketing avenues available for companies to utilize including social media. Most companies use a variety of advertising outlets at once to reach a larger audience; this is called a media mix (Cadotte, 2003). Social media trends have grown tremendously over the past few years and many companies now utilize this avenue of marketing. This paper will discuss leading edge trends in integrating social media into traditional marketing and
We live in a world where advancements in technology are constantly changing, people are connected to each other almost every waking minute of the day, and our social lives are of the upmost importance. We can look throughout history and see how big business has always found its way into the next great technological advancement, and now is no exception. The sudden burst of social media websites onto the scene has created an avenue for business to target specific and large amounts of people. This literature review will discuss just how companies have altered their marketing ways to keep up with the times in an every growing industry where the competition level is set exceedingly high. It will then narrow down to how different marketing
The assignment must be lodged online via the Learnline Assignment Lodgement link on the Learnline site for this unit. Ensure your file is named using a file naming convention that allows the lecturer to identify to whom it belongs.