Essay on Sonic 1000 Pda Chapter Assignments

4) Based on your positioning strategy, what brand name and marketing budget allocations would you advise?

3. What does your strategic group map of this industry look like? How attractively is Netflix positioned on the map? Why?

In the 1980s, Motorola was the major supplier in consumer market cellular telephone and pager systems. In the 1990s, Motorola was the number one of mobile sales. Today, “Motorola is a major player in a fierce electronic revolution of global dimension.” (Entrepreneur Media, 2011, p.1 ) .

With this analysis, we will be familiar with the competitive forces that could significantly impact the success of this product. By analyzing these threats, we will be able to create more accurate planning strategies.

All segments are critical for the implementation of our company’s strategy because we chose to be broad cost leaders. Cost leaders maintain a presence in all market segments by focusing on low production costs and competitive pricing. With that in mind, one segment is considered to be slightly more important than the others: the low end segment. We will compete in every market segment, but this is one of the most important due to the fact that price is the main consideration of the buying criteria at 53% importance. Our costs will be much lower than our competitors which translates into a lower market price for this product, which is ideal for our customers.

The Markstrat world has a population of 250 million people. Through Year 4, the Sonite market consisted of 1.67 million people with an expected growth rate of 53% over the next five years. In order to meet the needs of consumers in the larger growing segments, Company U has developed two products in the Sonite market: SUSI and SULI. SUSI is the lower quality offering, marketed towards Singles and Others who are the most price-sensitive. Others and Singles are projected to have the highest growth rates over the next five years, at 98% and 86% respectively. This is Company U’s target market for SUSI and sales are forecasted to almost double in each segment through Year 10 (Table 1 and Chart 1). SULI is the high quality electronic offering, distributed primarily to Professionals and High Earners who are driven by performance and convenience. Market Share for both Professionals and another market segment, Buffs, are expected to decline through Year 10. The Vodite market currently consists of approximately 200,000 people with an expected growth of 200% through Year 10. The Followers segment of the Vodite market is projected to have the largest growth over the next five years at over 3300%. Company U introduced a Vodite, VUGO, in Year 5 to initially target the Early Adopters segment in turn creating a strong foundation to penetrate the Followers segment through Year 10 with predicted long term sales growth of 17%.

3. Describe the competitive strategies used by each of Williams-Sonoma’s competitors. Which of these are most effective?

Sales promotion consist of a collection of incentive tools designed to stimulate quicker or great purchase of particular products or services by consumers or the trade.  Consumer promotions are samples, coupons, cash refunds, prices off, free trials, etc.  Trade promotions are prices off, advertising and display allowances, and free goods.  Since Sonic will be entering into an already established market of high brand similarity, their main focus will be to attract brand switchers because the targeted market already owns some type of PDA.  Sonic should not continue consumer and trade promotions after the new products have been in the market for six months because sales promotions in markets of high brand similarity can produce a high sales response in the short run but little permanent gain in brand preference over the long term.

Yoda Inc (Firm M) produces two Sonite (advanced electronics device) brands of consumer electronic devices called Mojo and Moon. Yoda competes with two other firms in this market space – Firms T and R. The various brands differentiate themselves among three main categories: economy (price/cost), performance (such as battery life and processing power), and convenience (such as features and display size). Within this market, designing a product that best meets consumer needs is critical for success.

Fully focused business provides a very limited type of services to a narrow and specific market segment (Palmer, 2011). A market focus firm focus on a narrow market segment but provides wide range of services. Whereas service focus industry provides a narrow range of services to a broad

[Group 3]   Sonic 1000 is a new multimedia, dual-mode smartphone is prepared to launch by Sonic in a mature market. Specific segments target in consumer and business markets, taking advantage of the growing interest in a single powerful but affordable device with extensive communication, organization, and entertaiment benefit.  The primary marketing objective ◦ Achieve first year US market share of 1% with unit sales of 800,000.

Finally, a segment focus involves targeting a more limited customer base. Rather than adapting a product or service, a company using this strategy chooses to accept the reality that without modification, their products will appeal to a smaller market segment or different distributor network from those in the domestic market. Many luxury good manufacturers use this approach.

Sonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago, the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product, Sonic 1000 PDA. The Sonic 1000 offers wireless networking, digital technology, dual phone use, 20 gigabytes of memory, four megapixel camera, and voice recognition hands free operation (Kotler & Keller, 2009, p. A5). A marketing consultant group has been secured by Sonic to analyze its current marketing plan. In this paper, the task of marketing this product effectively will be analyzed by

Sonic’s core capabilities of technical experience, style skills, and economical assembly procedures can contribute to value management and modify North American country to react quickly to promote trends and technological advances. For the product’s introduction, they'll use a push strategy aimed toward channel members combined with a pull strategy aimed toward client

The purpose of this assessment is to investigate concepts relating to a system that is used within a digital device. For my assessment, I chose the A5158 model MP3 player that belongs to my dad.