CHRIST UNIVERSITY OF MANAGEMENT INSTITUTE
“STARBUCKS AND OTHERS: THE FUTURE OF PUBLIC Wi-Fi”
CASE STUDY ANALYSIS
SUMMARY:
Wi-Fi usage has been on the upswing recently, thanks to the rise of smartphones, especially the iPhone. Whether it is airports or cafes, people are increasingly logging onto Wi-Fi networks.The case talks about free Wi-Fi in various areas of businesses like restaurants, airports etc to attract crowd and to increase their business. It talks about transition from Wi-Fi – for money to Wi-Fi as a lure. The various strategies implemented by these businesses to give away free public Wi-Fi. Various issues like pricing, security issues etc are discussed in detail in the analysis below. The case also talks about newer trends
…show more content…
In the News channel, customers will have unfettered access to the Wall Street Journal, USA Today and The New York Times. Brotman explained that access to the latter of the two will be the paid versions not available for free to readers anywhere else.
When it comes to entertainment, Starbucks will offer free Apple iTunes downloads. Brotman promises even “more exciting Apple stuff” in the future, noting that the two brands have a strong relationship. Nickelodeon is offering free access to Nick Jr. Boost via SDN. The offering should appeal to parents trying to entertain their kids by giving unrestricted access to educational games that aren’t usually free.
Starbucks has selected Rodale — publisher of health and wellness magazines such as Runner’s World and Women’s Health — for its Wellness channel. The premium content offered will be tailored to Starbucks customers and will include recipes, videos and articles, all of which will be updated regularly. Rodale will also let users create their own maps, running routes and biking routes with Starbucks stores identified as pit stops.
The Business & Career channel will feature content from Yahoo, a network-wide partner, as well other to-be-announced partners.
The future is filled with more Apple goodies, exclusive e-book downloads and eventually the opportunity to digitally
Is social media safe enough for schools to allow students to use it on their school WiFi? Or is it too threatening? Why should schools allow students to use their WiFi for social media? Numerous schools restrict students from using social media on their WiFi by blocking them from being used. Although schools currently block social media on their WiFi to ensure student safety, social media should be unblocked on the school WiFi because it can guide students to become more knowledgeable about opportunities in their school, classrooms can use it in their schoolwork, and when abstained from use by high users it can evoke anxiety and depression.
This additional elasticity in Apple’s business strategy shows its aspiration to conquer Dell, HP and Microsoft, done with a exceptional and groundbreaking mixture of digital media and personal computer creations.
* Get free WIFI for customers who want to use their computers in the shop
Greig and Peck made a major decision to not offer their customers access to free wifi in their café. This was a bold choice to make, especially when you consider that most corporate and locally owned coffee shops on average offer wi-fi to their customers. The logic behind this decision was to encourage genuine human interaction, and eliminate distractions from technology. Beyond the Bean’s hours of operations were planned to be 11:00 a.m. to 11:00 p.m., and the partners discussed that the average customer would stay for at least three hours before leaving. Taking this into consideration, Beyond the Bean may experience some difficulty contending with their competitors, and would potentially have more success offering their customers access to wi-fi. If wi-fi were to be available to customers, it could give customers the incentive to stay longer than three hours, and would
The bitten apple on the backs of devices seen almost everywhere had its start roughly 40 years ago. Apple Computer, Inc. was formed by Steve Wozniak and Steve Jobs on the first of April in 1976. That day changed America’s dependence on technology forever. The popularity of personal computers and mobile devices has undoubtedly increased year by year. Social interaction has changed completely within American society with the introduction of networking and other methods of electronic communication. The wide range of information made available through the internet and accessible devices built a ‘library’ of material for anyone to use. The age of the internet has changed American lives, for better or for worse.
Nearing the end of the 20th century, at a time that is today characterized by disco and bellbottoms, America was entering an era of the future: the Digital Age. Starting with the release of the personal computer in 1970, and likely ending with the release of the iPhone 890 in 2450, the Digital Age shaped America as we know it today. This nationwide obsession with technology has led to massive changes that now simply fall under the mundanity of everyday life. Of course, there is pushback, and certainly no shortage of grumbling about children swapping a day in the park for a video game controller (which is not completely unwarranted; I've had my fair share of, as my father once put it, "reading about going outside instead of actually doing it").
Today’s technology improves so fast. As technology improves, more and more electronics will be designed and produced. There was once a day when people did not have many different electronic devices available to them. We did not have laptops, much less an iPad. Now, everyone has their smart phones, and tablet PCs. Apple is going to releases the Iphone 5 this
In the last five years, Mac sales have grown an average of 15 percent annually, compared to an average of three percent a year for the PC market as a whole. The iTunes App Store, which turned five this year, has crossed the 50 billion app download mark and the brand’s trendsetting retail stores are performing 17 times better than any other physical retail store—a fact that seems to justify the trademark Apple received for its distinctive design and layout. According to the latest news, Apple will launch a number of new products, such as Apple TV, iPhone6 and iOS's 8 in June this year.
The New York Times has a strong brand presence, name and equity in the United States. According to Michael Hirschorn, contributing editor at the Atlantic, “You really can trace almost any major story these days to something that originally appeared in The Times. The problem is that once it reaches the public, they may not even know it came from The Times.” Readers of The New York Times are extremely loyal as well. A daily issue is priced at $2.50 compared to $2.00 for the Wall Street Journal and $1.00 for USA Today. In addition, within nine months, 390,000 consumers have subscribed to www.nytimes.com for a premium price of approximately $4.00 a week [Table B] and 70% of print subscribers have taken
Recommendation – NYT should continue with its Paywall initiative as upwards of 40% incoming traffic is from other sites i.e. Google, yahoo etc. Internet delivery on mobile devices is also becoming popular. Additionally, lots of users are able to access news content via leaky paywall. This reflects users increasing interest in accessing NYT news content in digital format. Digital edition is in early stages for adoption by end users. New sources and models for revenue generation or sharing are to be discovered and streamlined. Internet will become “platform of choice” for majority of users in near future. New industry needs to continue exploring methods to present news content to user preferred way and adapt to new and different streams of revenue. The digital edition is in its growth phase heading into maturity. There is still potential to increase and development. The data seem to indicate that the New York Times is able to identify those with more willingness to pay and they are getting them to purchase at these increased costs. This
in the specialized coffee industry, Starbucks cemented its hold on the market by hosting free wireless
Most of the time the news content is available in real time and can be accessed anytime and almost anywhere in the world. The majority of the online news providers do not require a fee. As a result, the number of readers willing to pay for the news has gone down, causing a direct impact on the sales of the printed newspapers.
Apple has always been something of a trendsetter in the tech space. Its product history since Steve Jobs’s return in 1997 gives us a solid list of examples to choose from, from its very first iPod, to Apple’s PowerBook (and later MacBook) lines, to the iPhone and the iPad. Apple’s history is dominated by products that existed before Apple had a crack at them - but it was Apple who simplified them, made them appealing on a much wider scale, and ultimately made them objects of desire for the masses.
There are several areas where Starbucks is doing a fantastic job leveraging Information Systems; three of these areas are the My Starbucks Rewards (MSR) program, the Starbucks App for Android and iOS, and the Mastrena Machine which is found in over 75% of their stores.
consumers to share ideas on anything relating to Starbucks. The social network let users see what