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Strategic Management

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Strategic Management Introduction To deal effectively with the wide array of factors affecting the ability of a business to grow and prosper, managers need advanced processes they feel will facilitate the optimal positioning of the business in its competitive environment. Such positioning is possible with strategic management because this process improves preparedness for unexpected internal or competitive demands. Therefore, strategic management is an all-encompassing approach for formulating, implementing and evaluating managerial decisions in a way that permits the business to reach its objectives. For a strategic management plan to be successful, however, every manager should: • Clearly see the need for change • Be firmly …show more content…

John, 44-59). • Portfolio analysis is a technique, similar in some respects to capital budgeting but usually at the business rather than project level, used to examine the relative value of the various businesses, subsidiaries, or other units within a company, and to determine if a balanced "mix" has been achieved. This helps corporate-level planners reach a better understanding of the competitive position of the overall portfolio of businesses, to suggest strategic alternatives for the businesses, to understand the value of acquiring new businesses, and, overall, to develop priorities for resource allocation. Often, this is done through use of portfolio matrices, a set of graphic displays that help managers visualize the portfolio along two dimensions: usually an external dimension related to the overall attractiveness of the industry, and an internal one that relates to the strength of the business within that industry. • Road mapping is a technique used by many companies, including high-tech firms such as Motorola to plan new product development. Lately, the term "road mapping" has been broadly applied to many kinds of planning activities underway in industrial firms, industry collaborative groups, and government agencies. These organizations are producing many types of roadmaps, including product or product line roadmaps, sales roadmaps, industry roadmaps, and technology roadmaps (Burgelman, 193-214). • Game theoretic modeling

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