Essay about Strategic Plan, Part I: Conceptualizing a Business

There are many things that contribute to making a business successful, such as a good strategic plan that includes the mission, vision, and values for an organization. The mission is the basic purpose of the organization, as well as its scope of operations. It is a statement of the organization’s reason for existing and the shared purpose of the people in the organization. The mission often is written in terms of the general clients it services. Depending on the scope of the organization, the mission may be broad or narrow (Snell, Morris, Bohlander, 2014). For example, I work for a well-known hospital in Ohio and the mission is to provide better care of the sick, investigation into their problems, and further education of those who serve.

The mission defines the organization’s purpose, values, and core goals, providing the framework for all other plans. It is simple, vivid and compelling so that the employees from the janitor to the CEO, from the customers to investors can easily understand.

Profit is the money that a business earns in revenue, minus investments, and the cost of salaries.

In short a mission statement simply tells the staff and management the purpose of the organization, who their target market is and what business they are in. Moving on, next we have a Vision Statement. A Vision statement gives a company a sense of long term direction. It points out what an organization wishes to achieve over a given period of time. It also builds strong inspiration and cohesiveness in the organization while at the same time providing a clear direction of where the organization wants to be in the next five, ten, or more years.

A successful strategic plan must be based on the company 's mission, vision, and values. The purpose of this paper is to define a selected business, products, services, and customers by creating a mission statement. In addition, this paper contains a vision for the organization that demonstrate the expected future for the business, and it will define the company values considering important topics such as culture, social responsibility, and ethics. It will also analyze how the vision, mission, and values guide the company 's strategic direction. Finally, it will evaluate how the company address customers needs and how

• We are a “national/neighborhood” company. Our customers benefit from our national buying ability, but we want each store to be close to the customer and really a part of their neighborhood.

This paper will discuss the business chosen for the assignment. A mission statement will be developed, setting the business apart from others in the same or similar market. The vision statement will also made, discussing the direction the business wants to take in the future. Other topics such as, principles or values will be discussed. Concluding the paper will analyze the mission and vision statement, and values in guiding the business in a strategic direction. Followed by an evaluation of customers need in giving the competitive advantages.

3. To offer our community wholesome foods that are satisfying, great tasting, and worth every penny.

The vision, mission, and values directly guide SolarCity’s Strategic direction. “Effectively communicating the strategic vision down the line to lower-level managers and employees is as important as the strategic soundness of the long-term direction top management has chosen”

Strategic Planning is one of the most fundamental factors in the success of an organization. This research project will discuss the importance of strategic planning as well as the different components of strategic planning. Many organizations fail to accomplish their goals and tasks due to the lacking of strategic planning. In order for their businesses to be successful, organizations need to be well informed about how the strategic planning process works.

A business plan is a road map for a team or business and it can be used, as an eternal tool for potential customers and partners. The business plan should describe in details the entire business venture, technology behind it, the size of the target market, customers, competition, business model, team, financial needs and exit strategy. The business plan gives a company insight and allows them to think things through early enough in the process to ensure they have a well defined venture goals and objectives. It also gives the business direction to a clear path for the team to follow and implement on their venture.

Company X is dedicated to provide customers with the highest levels of security, encourage equal opportunity, and to guarantee employees have the best training available to ensure customer satisfaction. Here at Company X we value integrity, diligence, fairness, and safety in all things. We understand no one person is the same as another, no day is the same as the rest and times are always changing. This company is committed to updating and maintaining our processes to be able to provide the best service available to our customers.

Clientele - create a base clientele of persons who live and work in the area. Attract tourists with interesting and delicious cupcake creations.

In this paper, I will select an organization and prepare a strategic plan to grow the business over the next three years. This strategic plan will include certain criteria. That criteria includes:

The mission statement displays the purpose of a company in the market. It also serves as reference for the objectives and intentions of a business. According to Kokemuller (n.d), “A mission statement offers insight into what company leaders view as the primary purpose for being in business. Some companies have profit-motivated missions, while others make customers a focal point” (para. 2).