In 1988 Australian design theorist and philosopher Tony Fry published his book Design History Australia. In this book Fry provides a contemporary perspective of design and its history. The book covers a wide variety of topics related to design history that are focused on the field of industrial design. Design History Australia provides reasons as to why a history of Australian design is important as well as giving a critical analysis of texts written on this topic. Fry also highlights the importance of designers having knowledge of design theory and he suggests a method of design study that he deems appropriate for Australia. In his final chapter Fry applies this method to three case studies: The Great White Train, MacRobertson’s Ltd and Australia’s …show more content…
The reason Fry questions the success of this train is due to the fact that this train was intended to be an annual event, however this never happened. What Fry believes often happens with projects such as this is that they are hyped up and details are exaggerated which in turn affects the accuracy of our history. In order for designers to learn from history, what is written must be critically looked upon and not everything should be accepted as fact. On top of these issues with accuracy Fry also suggests that exhibition trains such as The Great White Train can and often do border on racism. “A remaking of values is essential for a liberation from Australian modern marginality” (Fry 1988, …show more content…
His perspectives and theories on design and design history, although being written almost three decades ago, are still very much relevant to design today. Having read some of Fry’s other works one thing I love is that he really sticks by his opinions and gives a lot of background information on what it is that has shaped these. All of his works tie in together really well and discuss similar issues yet they are all still filled with an abundance of additional relevant information. The sources Fry uses in Design History Australia very successfully relate back to and add legibility to his theories. In addition to this, the inclusion of sources that Fry disagrees with and the way in which he justifies his reasoning behind these disagreements is also very useful. It enables the reader to take into consideration a wide scope of perspectives before forming their opinions. This also shows the amount of effort and care that has gone into Fry’s writing. I found this book to be relatively easy to read however I found the sheer quantity of information provided in the text to be somewhat overwhelming. I felt lost at times reading some sections and feel like some things could have been summarized more, so as to not take away too much from the main points in the
Over the past century we have seen a number of technological achievements that have improved the living standards in Australia. With inventions ranging from the television to the affordable car, all these achievements have come together to make the modern country Australia which many call "the lucky country". There are three main technological advancements that were pivotal during post WW2 in making the country that we know today.
Though the start of the modernisation may trace back to the beginning of Industrial Revolution. “Modernism in the design world did not exist in a fully developed form, until well after First World War.” (Wilk, 2006) Causing the great loss of lives and other countless damage to the world, it reshaped many people’s way of thinking the world. With the inspiration of early avant-garde movement, the modernism began to emerge advocating an utopian future and shared certain core principles by various styles of modernists: rejecting the past and applied ornament; forms follow function, a preference for
This short documentary reinforces the idea that fantastic solutions can be produced under very difficult constraints when the designers have a
The consumer society of the 1950s was presented with machines such as fruit juicers, coffee makers, vacuum cleaners and toasters that eliminated the burden of manual tasks and increased leisure options. Designers and manufacturers continued to appeal to the consumer’s aspirations, by producing streamlined forward-looking products, targeting the “American dream”. In the USA the majority of people aspired for such things as a secure job in a large corporation, a house in a nice suburb, a large family, a large car, and an array of labour saving devices. Designers and Manufacturers targeted this new generation of “homemakers” and consumers.8 Hence, design became undoubtedly linked with mass production and mass consumption. The affluence of the decade famously summed up by British Prime Minister Harold Macmillan as having “never had it so good.” 9
It is important to note, that in the inter-war period, modernism existed mostly outside official cultural institutions in Australia. Women turned up to be a crucial force of its extension. According to the historian Bernard Smith: “Indeed, the contribution of women to post-impressionism in Australia appears to have been corporately greater than that of men (Smith, 1962, p. 198). The reason of it was a rising of the feminists’ movements in Australia and establishment of the United Association of Women in Sydney. The women’s movements began in the late 1880 and 1890s and reached the highest point in1906 and 1914 (Peers, 2011, pp. 3-7). Thus, when in the 1920s the Australian art felt the first signs of atrophy
Question 1. Choose an architect or practice whose work is covered by or relevant to this course and discuss critically one or more of their design projects or drawings or urban proposals as precedent case-studies. Selectively situate this work in relation to their body of work, and against the practices and concerns of the period. Focus on the architectural qualities of a specific key aspect of the design of the projects. Selectively consider how they might relate to the historical situation, cultural values, theoretical concerns and design practices of the time. This may involve a selective analysis of compositional design practices, material fabrication production and the experiential reception of built outcomes of the projects.
This rhetorical attribution to design, challenges interesting areas of debate regarding the negation between design and the world. Design is seen as ..
Australia has been shaped over the years through the social, cultural and political aspects. The factors that need to be considered are fashion, multiculturalism and Australia’s response to communism. Through this essay these factors will be explored.
Our innovative design is based on understanding needs of NSW resident while exploring the possibilities for innovation by means of technology and creativity. Our ambition is to make the product useful and sustainable while satisfying functionality and aesthetics. The design not only enhances the decorative element but fulfils its purpose. Our design will most importantly contribute to the preservation of environment. Our aim is to concentrate on essential aspects keeping it close to nature and
Strictly ballroom by Baz Luhrman is a specular film that conveys many Australian Visions from beginning to end. It is a story of an individual, who wants to do his own steps, failing his partner. Fran an ugly duckling of a beginner class offers Scott partnership. Fran persistence and ideas convince Scott to dance their own steps on the Pan-Pacific championship displaying multiculturalism and breaking competitions under conformity. The composer has used many techniques like camera movements, costume, dialogues, symbolism etc. to create distinct Australian visions.
‘When intelligent designers of the late 19th or early 20th century looked at the anonymous artifacts of 18th- and 19th-century industrialization, they saw great beauty in the simple, engineered structures, and set
“I remember back in my country, culture is all about your own traditions and respecting the traditions of other. I find that in Australia there is a lack of culture because a lot of people don’t acknowledge people’s traditions, for example the Bindie and the Hijab. Recently I saw the Bindie being worn by people as a fashion icon. Even though I am not from an Indian ethnic background, I found it quite offensive. It felt as though it was in a slight way, mockery.” (Informant 4)
Australia is a continent that is surrounded by ocean. It is located between the Indian Ocean and the South Pacific Ocean. The weather in Australia is generally warm with no real extreme cold weather. Australia is known to have the largest coral reef in the world, the Great Barrier Reef. The terrain has mostly low plateau with deserts and fertile plain in the southeast of the continent. The land is known to most Americans has the land down under due to its location and wildlife habitat. There are many different ethnic groups located in the continent which makes the continent very diverse. There is no official language of the country but the majority of the people speak English.
Throughout history to present day, Australian culture has become the product of a distinct blend of established traditions and new influences. The Aboriginal and Torres Strait Islander peoples, the country’s original inhabitants, created the foundation for the land’s cultural traditions over 40,000 years ago. In addition, the rest of Australia’s people are migrants or descendants of migrants from various other countries who transported their own customs, beliefs, and value systems to the land. As a result, Australia’s culture has significantly broadened its social and cultural profile over the years, and still continues to evolve today.
Meredith Davis’s book “Graphic Design Theory” was published in September 2012 by Thames & Hudson. This book blends a study of historical thinking of design with contemporary / modern approach to it. It also suggests students to critically analyse their work and asks them to adopt the design theories to embellish their practical design work as it will help them construct better work. This book also helps in understanding the consumers and the history of Graphic Design and also talks about a range of theories and introduces a collection of concepts and sources for future use and reference. In this book, Meredith Davis talks about the relationship of visual representation to the contexts of design. It talks about focusing on the broad and long term aftereffects of design and not to design only for the moment and responding to prompt needs.