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Supermarket and Kroger Co. Essay examples

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The Kroger Company: A Customer First Strategy

Ian McClintock (i.a.mcclintock@eagle.clarion.edu)
Nick Born (n.p.born@eagle.clarion.edu)
Allen Walters (a.d.walters@eagle.clarion.edu)
The Kroger Company
9/29/10
BASD 490 Section 01

Abstract: The Kroger Company is a leading grocery retail chain that prides itself on its customer satisfaction and conducting ethical business. Kroger operates nearly 2500 grocery retail stores in 31 states. An internal evaluation of the company's strengths and weaknesses are analyzed, in addition to an analysis of the company's external opportunities and threats. In coordination with this a consumer characteristic and behavior was diagnosed along with Kroger's strategic direction for its company. …show more content…

These numbers correspond to food stores, grocery stores, and supermarkets with the second codes being jewelry stores and the third being convenience stores with gasoline stations. More information can be found at Kroger’s corporate website at www.thekrogerco.com.
History:
In 1883 Bernard (Barney) Kroger invested 372 dollars that consisted of his life savings to open the first ‘Kroger’ grocery. That first store, located at 66 Pearl Street in downtown Cincinnati, would soon turn into the giant retail chain that consists of nearly 2,500 stores all over the country and most recently produced sales of over 76 billion dollars. Barney Kroger was revolutionary in the formation of the modern grocery, in that he was the first grocer to have his own bakery, as well as selling meat and other groceries all under one roof. Kroger was also the first to manufacture the products that he in turn sold in his own store. This was the beginning of what is today one of the largest food manufacturing companies in America. Acquisitions have also been important in the history of Kroger. In 1983, an acquisition of Dillon Companies Inc. allowed it to become a retailer of food, drug, and convenience stores from coast to coast. The biggest merger occurred in 1999 with the 13 billion dollar acquisition of Fred Meyer Inc. making Kroger the largest supermarket chain in terms of geographic coverage. The company was also the first to test

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