Suspen's Cookie Company Case Study Answers

1. Assuming that the order contains a dozen of cookies, the time to take a rush order is the sum of cycle times for each activity: 0+6+2+9+1+0+5+2+1=26 min.

e) Maintenance contracts - Maintenance costs should be included as incremental cash flows because they could change the NPV of the project if the maintenance costs are significantly different for each of the different projects.

4. You MUST have the CAC ID card with a valid PIN; have an AKO account with its valid password.

Following this I have provided two data flow diagrams for a ticket ordering system that may be used

Situation analysis: Ivan Guillen was asked to develop a marketing strategy in Canada to improve the business portion of the Pillsbury refrigerated baked goods category of General Mills (pg 1).

The four Disneyworld hopper passes/tickets were purchased as a charity auction item (as stated in the official letter sent with the tickets) and were sold as redeemable legitimate passes. Since the passes were sold at auction; I resold the 4 passes through eBay like several other passes that have been or are being sold at this current time under similar circumstances. Therefore, the outcomes and actions of the Disneyworld personnel were out of my control. The passes DID match the description of the item.

See attached agenda. The employees arrive on Monday, October 3rd. These new employees will spend the remainder of the week on-boarding before they attend the affiliate specific orientation.

Step 3: Once you have collected all desired items of liking and have added them to your cart, you are now ready to enter your promotional code

The Pillsbury Cookie Challenge is a case study written by Natalie Mauro under the supervision of Professor Allison Johnson. The case study creates an open discussion about what the marketing manager of the refrigerated baked goods category for Canada General Mills should do to revive his products. Ivan Guillen, the marketing manager, was faced with tough challenges. He was initially “…faced with the challenge of developing a strategy that would lead to improved business performance on his category” (Johnson and Mauro, p.1, 2011). To clarify, Guillen’s category is refrigerated baked goods (RBG), which means, this category is his marketing responsibility. The issue here is that “RBG was GMCC’s fourth largest category, and its performance over the past two years had been less than stellar” (Johnson and Mauro, p.1, 2011). It is important to note that GMCC stands for General Mills Canada Corporation. Pillsbury has enjoyed majority market share in the RBG category in Canada, however, recently, the market was experiencing only moderate growth. Guillen was disappointed that their goal of 5%-7% market growth was not being achieved mainly in the refrigerated cookie dough segment. To be exact, their volume growth for two years was flat and they were having difficulty reaching new households. There was a shift among consumer’s purchases, which Guillen was challenged to figure out why.

The rewards card will feature a bar code that customers will scan for every purchase to add up points. For every dollar spent, the customer is given one point. When one reaches 100 points, they can redeem it for $3 of store credit, 250 points for $10 and 400 points for $20. Twenty dollars is the largest incentive and after the customer gets their in-store credit of $20, their balance will go back to zero. With the rewards card customers will put their information in and will be given birthday rewards. The birthday rewards will be $10 off any 10 dollar purchase in-store or online and customers will have a month prior and post birthday to use the reward. The birthday reward is the only reward that can be combined with one other discount or coupon. Our main goal with this rewards card is to build customer loyalty and with that give back to them as

As an honorary baker and renowned food critic, nothing grinds my gears more than looking out my bakery’s window and seeing a group of kids walk out of a gas station or Walmart with a pack of Chips Ahoy. Don’t they know real cookies don’t come off conveyer belts? My cookies are straight out of the oven with an ingredient no factory can imitate – a touch of motherly love. Those Chips Ahoy cookies aren’t even made of real dough. My homemade cookies have no artificial ingredients like the High Fructose Corn Syrup being packed into the Chips Ahoy imposters.

Mondelez International is an American multinational confectionery that focus on food and beverage based in America with a total global headcounts of 107,000. In year 2012, The Mondalez has officially crafted its name by Kraft Foods employees which originally from the words of “world and delicious” in Roman language.

Ben and Jerry’s, founded in 1978, is a market leading distributor of super-premium ice creams, frozen yogurts, and sorbets, and has built a reputation on being a socially minded company. They were pioneers in the policy of “caring capitalism” and place heavy importance on the concept of social responsibility, a practice which many companies have since adopted. They have enjoyed long-term success as a result of their progressive methods of doing business and novel ideology regarding how a company should be ran. However, due to increased competitive pressure and declining financial performance, they have now been confronted by the threat of a takeover. Recently four

Manny Flavors Cookie Company (MFCC) is a reputable family owned business that has been in operations since 1889. Now in its fourth generation of ownership, MFCC’s sales have flourished and it is important that the business continue to grow to its fullest potential. Despite the success of the company, MFCC is currently experiencing problems on the operating floor. Willie Keepum, Vice President of Operations at the company, wishes to terminate all of the employees because he believes that many of the employees have a negative attitude and have become complacent about the quality of the product. Disregarding the opinions of the mid-level managers, he believes that firing the employees will show the workers who is in charge because there is nothing anyone can do to make the employees motivated to work. The current paper will explain the problems that MFCC face and how these problems may affect the company in its future business endeavors. Then, there will be an explanation of how a change in leadership style can benefit the organization more than terminating any employees. Lastly, alternative solutions will be stated to resolve the problems faced by workers and leaders on the operating floor of MFCC.

Company Overview Cadbury is a multinational company now owned by Kraft Foods but headquartered in London. It operates in more than 50 countries globally, and was known as Cadbury Schweppes PLC until 2008, at which time the global confectionery business separated from the US beverage unit, now called the Dr Pepper Snapple Group. It became part of Kraft in 2010, and employees about 80,000 people worldwide with revenues approaching $9 billion (History of Cadbury, 2010).