Swot Analysis : Frozen Yogurt Essay

Much of the company’s success has been attributed to its superior customer service, along with low process and a broad selection of products.

Low brand awareness -, Advanced Materials Inc. needs a strong financial effort to make prospective customers familiar with the brand

1. Highly Skilled Managers The operation of the company will run smoothly. The performance of the company will improve and would lead the company to be successful.

How is it unique and why will your goods or services appeal to customers? This requires

This is turning out to be the new generation of producing ice cream and still be able to satisfy customer needs. According to the director of marketing at Blue Bell Carl Breed, “We plan to go after the low carb and Hispanic influence market. But we will continue to provide fabulous tasting ice cream, that appeal to almost every customers and we will never lose sight of the fact that ice cream is supposed to

The Cone Zone is a mobile ice cream truck that will cater to a wide range of people from different economical standings and different geographical locations. Taking advantage of the popularity of food trucks as well as the brand recognition that Jeni’s ice cream has established will assist in getting the word out, cut down on marketing needs, and position The Cone Zone  in an already growing market. Since our core product will be Jeni’s Ice Cream we will be conscious of where their brick and mortar stores are located to ensure a symbiotic relationship between the brick and mortar stores and The Cone Zone.There are only three locations currently within the greater Nashville area leaving a huge gap in the areas of Nashville and the surrounding areas that are currently not being tapped into. The Cone Zone intends to take full advantage of that gap. Currently the Jeni’s Ice Cream brick and mortar stores are

The four owners of the firm will specialize in each of the following management areas: marketing, finance, community relations, and human resources. Our qualifications as business students save us the costs of outsourcing management roles and keeping them internally. Furthermore, all four owners at the inception of the business will deputize as technicians.

Barez Brown mentions that “The best people I know who understand their personal brand demand feedback from every big interaction”. Sometimes it is hard to ask for people’s opinion or assessment about

I see a great product that as yet to reach its full potential. I have many Idea’s to help make this product line as great as possible.

Whole foods has become such a known household name in being the go to for organic products, but times have changed and the competition has grown. I will be analyzing Whole food methods and reasoning to how they became the giant they are today and how they plan on staying ahead of the game. Using the SWOT analysis I first reviewed all of their strengths as a company. The advantages that Whole foods has is that they carry such a large variety of organic food and also their own independent brands. They also have exclusive products that only Whole foods can carry. “Cultivating new brands and exclusive products has become even more important to Whole Foods as mainstream retailers have expanded natural-food offerings” (Gasparro and Josephs 2015). Whole Foods has positioned itself to be the key place to get your organic products, not only food but also beauty, cleaning and other products. They are also a great place to get your foot in the door, “Whole Foods may not dominate specialty-foods retailing the way it once did, but for startups targeting Americans ' growing hunger for natural and organic fare, it remains the ultimate gatekeeper” (Gasparro and Josephs 2015). Others see Whole Foods as the go to for a healthy lifestyle, it has the appeal to the new generation of living a cleaner life. They also always have the latest and greatest when it comes to organic everything.

In the constantly shifting world of frozen treats, ice cream has followed several trends. The new health conscious American is often looking for ways to beat caloric intake, while still serving an unwavering need to divulge in a vice. Frozen yoghurt, sherbet, sorbet, or low and fat free ice cream have become the avenue for many of the American population’s need to indulge while keeping calorie levels low. To account for the lowered fat and sugar content, ice cream manufacturers pack these low calorie ice cream choices full of preservatives and chemical additives. (Hottinger, n.d.).

The team gathered a wealth of information about the products strengths and weaknesses, but lacked important consumer­brand relationship information. Supplementing the Consumer Insight Team research with the Usage and Attitude Study provided a well rounded customer understanding.

Like many other small businesses, the ice cream trade has been affected by the dominance of supermarkets who can offer multi-packs of choc-ices and lollies at considerably less cost than ice cream vendors.

Expand market share through retailers Expand with regional flavors Expand portfolio to offer healthier options      Private Labels are growing steadily

Today’s highly competitive business world forces companies to create different tactics and relatively rely on multiple pricing strategies to conduct business.