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Swot Analysis Of Lennar Home Builders, Inc.

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Strategic planning requires all levels of an organization, from the head of the company to the most junior member, to think about where the organization is today and how they can influence the organization to move forward in a “positive” manner to attain its goals (profit, growth, downsizing, etc.). One method used in strategic planning is for an organization to conduct a “Strengths, Weakness, Opportunities, and Threats” (SWOT) analysis. Just as the name implies, a SWOT analysis looks at the four dimensions that can affect an organization. One business that can benefit from a SWOT analysis is Lennar Home Builders, Inc. This assignment will focus on one of the largest national offices for this company, located in Miami, FL. First, the paper will describe the history, products, and major competitors of one of the largest home builders in the country. Next, the focus shifts to create a SWTO analysis detailing the strengths, weaknesses, opportunities, and threats that may affect the organization. The assignment begins with a brief discussion on Lennar Homes, one of the most successful home builders in Florida and the United States. In 1954, Gene Fischer and Arnold Rosen created a new home building company names F&R Builders in Miami, Florida. Over the next 17 years, the company grew until it rebranded and renamed itself into Lennar Corporation and became a public company. Slowly, the company grew and expanded from builders to mortgage financers and real estate

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