Lockheed Martin Strategic Audit
Ernest N. Vaughn
Embry-Riddle Aeronautical University
Lockheed Martin Strategic Audit
I- Executive Summary
Lockheed Martin paves the way in the aerospace industry as a strong industry leader. Their innovative creativity is fed by a substantial backing in research and development in aerospace and technology. Lockheed Martin will remain competitive in their market if they continuously apply SWOT analysis to their firm. This will allow them to accurately identify strengths, weaknesses, opportunities, and threats. If Lockheed Martin identifies and takes corrective action to their strengths and weaknesses, they should be able to seize opportunities while minimizing threats.
This Strategic Audit was built
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Martin’s first aircraft he designed caused he a significant amount of grief because he foolishly tried to turn the prop of the aircraft with no one at controls. The aircraft lunged forward and Martin had to dive under it to clear the propellers. He was drug around by the aircraft until it fell apart. The Lockheed brothers had a failed attempt at starting the Lockheed Aircraft Manufacturing Company. The company lasted about six years before they were forced to liquidate it. The United States government and Lockheed began working together during World War II. They developed the P-38 Lightning which was a fighter aircraft. Advanced Development Projects was a division that Lockheed created in secret. This division is responsible for creating the first jet-powered fighter for the U.S. It was called the P-80 Shooting Star. The aircraft was introduced to service in 1945. Advanced Development Projects would later be retitled as Skunk Works. Skunk Works established itself as the leading military aircraft creator for the U.S. by developing the U-2 and F-104, as well as their work on stealth aircraft like the F-117 an SR-71. The division proved to be a successful asset for Lockheed.
At the same time, Lockheed had begun developing cargo and passenger aircraft for military use. They are responsible for developing the C-5, C-17, C-130, and the C-141. In 1995, Lockheed and Martin Marietta merged to
Boeing, the awarded bidder was the contractor for building the new generation of spy satellites. However, Boeing had never built these types of spy satellites previously, yet kept reassuring Washington that it could construct them and that it could comply with the stringent guidelines from Congress and the satellite agency.
The after taking 25 years to develop the F22 Raptor from conception to operational certification the United States Air Force (USAF) produced the world’s first 5th Generation air superiority fighter. (site) This revolutionary fighter plane leveraged its very low observable stealth (VLO) and thrust-vectoring and digital fly by wire technology, to produce an extremely fast, agile and deadly air to air combatant. (GEO P 2) However, in 2009 Robert Gates, Secretary of Defense, (SECDEF) convinced the President (POTUS) and Congress to truncate the F22 program, leaving the USAF with less than 187 operational F22 Raptors, this number was well short of the 381 the USAF estimated they needed to meet their mission requirements. (AWC 1/ site) Gates made his controversial decision based on three factors. This essay will explore these factors and explain how the 2009 U.S strategic environment, the overall cost of the F22 and Secretary Gates’ desire to change the Department of Defense (DOD) all lead to the decision to limit the production of the F22 Raptor at 187 aircraft.
aircraft are created here using the latest technology. they need created aircraft for several wars within the 20th century. They designed Drones, spy plane, and stealth planes (Edwards 27). The “Roadrunner” were angry to listen to that the woman who had interviewed them include a completely unsupported conspiracy theory. In 1949 there was a report of UFO crash within the Roswell space. it absolutely was report and investigated. when the investigation some attention-grabbing results came in. it seems it had been a Russian saucer created from technology the Russians found from the Germans when world war 2. The people that wherever piloting their saucer seemed to be aliens, however in fact they were teenagers who had undergone a lot of surgery (Stewart
Since the beginning of World War I, key military analysts have begun to realize the importance of airpower over the battlefield. It has been said throughout the years that “he who controls the air, also controls the battlefield”. Though some have disputed this statement, the truth has always been proven to analysts after the war when evaluations can be made. The three branches of military that currently use fighter/bomber aircraft are the Air Force, Navy, and Marines. During the military’s vast aviation history, all three branches of service have used separate aircraft. In his book “Ultimate Fighter”, Bill Sweetman, an experienced aviation journalist, states that “if there was one
From a United States and Soviet Union perspective that conveys that the Space Race had a minor impact on the improvisation of United States defense technologies; the Space Race was in a way responsible for the United State’s production of new technology of missiles and defense against intercontinental ballistic missiles. In the late 1950s the United States Air Force started a series of advanced strategic missile projects under the Weapon System WS-199A called Martin's Bold Orion air-launched ballistic missile (ALBM). Similar to ICBMs the purpose of the ALBM was to destroy satellites sent into orbit that posed a intellectual and physical threat to the US. The ALBM was created due to the increasing pressure that the Soviets were to launch a satellite before the United States, and since the United States would not know of the capabilities of this
The first flight occurred in 1903 when the Wright brothers famously took their airplane for a final test flight in December. In the years after this historic flight many people start to see the potential for airplanes in war, transportation, and shipping. Other builders disregarded previous doubt about flying and began to replicate the ideas of the Wright brothers in creating planes with three axes. In addition, the approach of WWI prompted military personnel to pursue uses of airplanes as a war machine. The airplane influenced many aspects of American culture after it’s invention including civilian life, war technology, and individual possibility.
This paper seeks to describe the Target Corporation, how it carries out its business activities, the products and services offered by the company. The main contents of this paper will be a summary of the business, the market, and the industry. Items to include in this section will be a comprehensive SWOT analysis, a developed marketing environment analysis, and an evaluation of the business’s primary customers, the marketing mix, and an outline of company’s main competitors.
Lockheed Martin Corporation is principally engaged in researches, designs, develops, manufactures, integrates, operates and sustains advanced technology systems and products, and provides a broad range of management, engineering, technical, scientific, and logistic and information services. The company serves both domestic and international customers with products and services that have defense, civil and commercial
Advanced Technologies. Lockheed Martin is bringing decades of experience of developing cutting edge technologically advanced systems to the marketplace. Through their legendary Skunkworks program, they have developed the F-117 Nighthawk stealth fighter, U-2 Dragon Lady spy plane and the SR-71 Blackbird. These are craft were operational long before the public even knew of their existence. The SR-71 developed in the 1960s still holds many speed and altitude records. The F-35 takes this experience and incorporates it. It is a fully stealth aircraft that uses advanced geometrical shape and electronic methods to remain undetectable. Each F-35 is fully linked to all other aircraft, being able to “see” what they see. The pilot wears an advanced helmet that allows them to see “through” the aircraft using 6 infrared cameras mounted around the aircraft, virtually eliminating any blind spots.
Towards the end of the War the airplane becomes a practical device of war being able to carry weapons. Anthony Fokker and Louis Bleriot create the most successful of early modern biplanes known as the D-VII and D-VIII. Biplanes are eventually taken over by the monoplane, or one wing. This new design allowed for faster flight and better visibility for the pilot. Air-cooled engines lead the way for commercial aircraft, and Boeing introduces the first modern airliner the 247. Airplanes are effected the greatest by supply and demand of war. New styles of war begun to emerge so did new and improved types of aircraft. The population of the U.S. also begun to grow which leads to the modern most sophisticated commercial airliner the 777. Most aircraft improvements are found in the military and intelligence field. The most high tech aircraft known today for such things as spying are the SR-71 Blackbird, and the U-2 Spy plane. The most complicated and best aircraft performance is still held by the space shuttle and probably always will be. The last 200 years have seen incredible changes in aircraft from the man with wings to heavier than air flying machines that can travel at supersonic speeds.
Business 's are the most crucial factor to the Australian economy. Without them, the economy would not be. Their core purpose is to meet the ever-growing demands of consumers, both nationally and internationally, through the production of goods and services. The business this report will be focusing on, which not only operates in Australia but in various countries around the world, most notably; New Zealand, however, also with a slowly expanding market-share in both Asia and the Middle East is the Holden/General Motors group, a well established Australian car manufacturing company, in which holds one of the top market shares for the car industry in Australia.
The Loughead Brothers developed their first aircraft in 1913. They successfully flew this aircraft over Alcatraz at a top speed of 63 mph. Their first military aircraft was developed a little too late for deployment in the First World War. That untimely event sent one of the brothers, Malcom Loughead to venture out away from the aircraft industry and left the other brother to go at it alone. So in a since that was the first time this company faced its first major obstacle on the way up the aircraft industry ladder. Over the years, Lockheed was bought and sold and eventually landed with Robert Gross after he purchased it for $40,000 in 1932. Over the next three decades he turned Lockheed into a leader in the aircraft industry. In that time Lockheed experience some great strides in
US Airways completed a merger in December 2013 . This merger provided much needed cash infusion into American Airlines, enabling it to emergency from
The Glenn L. Martin company was established by Glenn L. Martin in Los Angeles, California in 1912, after building a self-designed plane at the urging of Orville Wright (Lockheed Martin at a Glance, n.d.). A few month later and less than 500 miles away, Allan and Malcomb Lockheed founded the Alco Hydro-Aeroplane Company, later renamed the Lockheed Aircraft Company, focused on seaplane construction (Lockheed Martin at a Glance, n.d.). Although the two companies would not merge until 1995, the impact, contributions, and legacy of these companies both prior to the merger and beyond have played a significate role in the defense industry and the overall defense posture of the United States.
The entrepreneurial sprit which began the foundations of Lockheed Martin remains alive within the company today. Although, the companies’ stricter guidelines do not allow an employee to simply begin an entrepreneurial venture on their own, the company has evolved from an airplane manufacturer to an organization that is involved in everything from defense to space exploration. This massive diversification of interests was brought about by intrapreneurial ventures. It was Lockheed Martin that coined the phrase “Skunkworks”, meaning specialized teams dedicated to discovering new projects. The origin story of “skunkworks” is well known and shows the tenacity and innovation that Lockheed Martin is capable of. In 1943, an engineer named Clarence “Kelly” Johnson and a group of young engineers were asked to design and build a jet fighter to help the US Army prepare for the growing German threat. The small group was isolated and the project was kept secret operating out of a circus tent because available and private space was scarce in the Lockheed Martin facility. The group was given one hundred and fifty days to complete the project, and they completed the jet in one hundred and forty-three (Miller, 1995). This spirt of innovation and growth marked the true beginning of the boom in product development which continues to this day under the same name, but this time trademarked.