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Swot Analysis : Southwest Airlines

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Most projects are strapped for time and resources leading to insufficient time to use sophisticated estimation techniques or even to hold lengthy group sessions for estimation. Despite that, the Enterprise Insights (EI) team at Southwest Airlines is the conduit to the Enterprise Data Warehousing (EDW) as well as the team that provides the Business Intelligence (BI) function for the company. The EDW department transforms raw data into meaningful and useful information for business customers. The department needed to develop a way to provide reliable high level estimates. The Estimation Utility for EI is meant to be used primarily to estimate project efforts and to provide a common mechanism to communicate those estimates to planning teams that request these high level estimates. The output of this tool is only meant to provide a high level estimate and to be used as a starting point for discussions with the Planners, Delivery Teams, Managers, and Architects. Also, instead of setting up multiple checklists for each new project or major initiative, it is desirable to provide a way to make estimates more reliable and repeatable by having a standard estimation utility that works with all types of EDW and BI projects. Also, it is important that the results of the utility be used as a way to facilitate group discussions and to improve expert estimation. Additionally, the utility packages up estimates with scope items, assumption, known constraints, and potential risks.

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