Swot Analysis of Hp, Lenovo and Apple

Apple (NASDAQ:AAPL) is one of the world leaders in the research, development, marketing, sales and service of personal digital music & video devices, in addition to personal computers globally. Its' innovative music and digital content delivery service, iTunes, has sold over 1 billion songs to date. As of the close of their latest fiscal year the company generated $156B in Sales and generated a Gross Profit of $68B earning a Net Income of $41B (Apple Investor Relations, 2013). The intent of this analysis is to evaluate Apple's strengths, weaknesses, opportunities and threats (SWOT) and provide an analysis of each. The cause, impact and recommendations for each specific strength, weakness, opportunity and threat are provided along with an action plan of how to maximize strengths and opportunities and mitigate the effects of weaknesses and threats. The Apple brand is among the most valuable in the world and its ability to innovate with successive product generations unmatched, yet this has led to a high dependence on its iPhone and iPad platforms, to the exclusion of entirely new businesses. The Apple iTunes platform and ecosystem delivers 30% of all profits and a significant portion of overall revenue, making this single business a stabilizing force in their strategic product and services roadmap (Apple Investor Relations, 2013). Despite these challenges however Apple continues to attain

Hewlett-Packard Company is the world’s largest technology company, providing IT services, software, personal computers, printing services and solutions for consumers and businesses (Hewlett-Packard, 2008). The company recently acquired Electronic Data Systems (EDS) which is part of HP’s strategy of building the world’s best hardware business (EDS, 2008). Hewlett-Packard has always been an innovative company with the products and services that they offer. The company has developed software applications to optimize the performance of hardware and differentiate it from its competitors in the marketplace. Over the past three years HP has acquired 26 companies, developing experience in integrating new businesses (EDS, 2008).

There are many competitors in the PC industry, which results in intense competition in the industry. The top PC competitors are Lenovo, Hewlett-Packard (HP), Dell, and Apple. Apple controls a large share of the PC market. Since Steve Jobs as CEO, Apple has gain significant market share with their innovative and high quality products. HP is a top competitor to Apple, but does not offer significant differentiation in products. Dell and Lenovo are strong competitor and offer low cost PC products. HP, Dell and Lenovo compete in the low cost PC market, which make the low cost PC market competition very stiff. Apple choses not to compete in the low cost market and instead competes in the high PC market. Apple does very well in the high end PC market as they restructure their business to be innovative and high quality.

Samsung Electronics current strategy is Creativity, Partnership, and Great People. The company’s strength is that is has a very high research and development expenditure resulting in one of the strongest patent portfolios among technology companies. Innovation is very important when wanting to succeed in the technology companies. According to BusinessInsider.com, Samsung’s innovation is to keep focus on the market. There is talk that the more a company puts into research and development the more innovation is made. However, Samsung invested in 34 reach and development centers all around the world and the company has spent an estimate of $12.8 billion on research and development alone making the company the 3rd largest amount to be ever spent in the world. By the company spending so much money on research and development it goes along with why the company’s revenue is increasing and why the company can branch off into new ventures. Such as healthcare, fashion, etc.

It was able to create and roll out Samsung’s pay, a payment app with similar capabilities to Apple app, in less than a year. Samsung has been able to replicate many of the capabilities of both Apple Inc.’s phones and Google Inc.’s Android operating systems for mobile devices. More patents strengthen Samsung position among its competitors. The firm also won many awards for the design its product, proving the superior advantage over the competitors.

Samsung has been dedicated to making a better world by reaching a diverse range of businesses involving advanced technology, skyscraper and plant construction, finance, hotels, and more. Samsung is known for their flagship company, Samsung Electronics, that now leads the global market in high-tech electronics manufacturing and digital media. This company is well known around the world.

Samsung is a brand that has grown over the last 10-15 years and is well known for their good quality and innovative affordable products. Samsung has taken risk and made adjustments to become one of the most successful brand globally. Samsung has grown compared to its competitors but as with any company there is always opportunity for improvement. This paper will discuss Samsung entering into the automotive sector to create Samsung first smart car called Smartsung.

Samsung has evolved as a world’s most important brand. It is the probably the most influential leader in the Smartphone industry, second leader as a technological organization and a brand that is ranked among top ten of the world. The unlike perspectives, cutting-edge technologies, innovation, and investments are the method for growth and success.

How the Samsung Electronics Company can provide its items on low prices so that its

Trademarks protect the distinctive symbols, words, logos, and phrases used by a firm to distinguish their products and services from other firms’. It is connected to marketing rather than the functionality of products.

In order to satisfy all the customers’ preferences and different requirements companies use the segmentation process to identify and satisfythe different customer groups. In mass MARKETING, same strategies and marketing mix can be applied to all the customers where as in target marketing the strategies can be made based on different categories of customers. Thus, targeting market can provide effective results to an organization.

By the late 1990s, HP’s business was facing major problems which are reflected in its financial results. Despite a 9.71% increase in total net revenue, HP faced declining net earnings of 6% from 1997 to 1998. The company had also experienced a slow and decreasing growth in revenue in comparison to its main competitors. From 1996 to 1998, HP’s annual revenue growth decreased from 21.89% to 9.71%, while one of its main rivals, Dell, was able to maintain an over-40% revenue growth in each year within the same period. Moreover, HP’s failure to satisfy customer needs and catch

The company strategy level of HP gives the notion to be Cost Leadership. It is evident from the news that at a greater extent consumers of computer manufacturers like International Business Machines (IBM) and sun are switching to HP since as the near to the ground cost of possession and flexibility. For Example, HP’s “slate table” is the illustration of its cost leadership approach that provides competition to the Apple’s IPad that proves to be more costly than reported cost of HP’s slate tablet ($549).

Hewlett-Packard (HP) is one of those companies that have risen to the top. It is a well known company with a good name and great financial successes. But is this company able to remain at that top? Could HP avoid failures that follow success in many high-tech

IBM stands for international Business Machines known as a world’s biggest information technology company with the profit of 88 billion dollars in 2000 and they are maintaining their position in market from past 50 years. They produce software and hardware for business servers, application software storage products and microchips. IBM is earning large profit from consulting and outsourcing services.