Part B: Project – Identify target market in the international market 1. Describe the total market (e.g. number of visitors, market share, and visitor expenditure) for TTNQ in the country you have identified as offering the best potential for TTNQ. In describing the total market, you should also provide a brief analysis of trends and past performance of visitors to TNQ from your identified country. Selected countries Number of visitors Market share Visitor expenditure Market trends Past performance of visitors to TNQ Malaysia 325,000 39% $384million Holiday purpose, to experience the natural beauty of destination and unique experiences gain through travelling to other country. The trend of travel in Malaysia is increasing these years as …show more content…
Most of them are looking for activities or travel package that are included with activities that can release their stress and relax The past performance of TTNQ of Singapore is low as people in Singapore are only concentrating in work and earning money instead of spending for travelling purpose. They are more emphasis on saving money for retired or education purpose. Thus, travel will not be their first option 2. Using your research findings so far, who will be your target market for TTNQ in the international market? Describe the target market using relevant segment descriptors. Target market for TTNQ will be: - Family, Friends and relatives - Travelling alone - Adult couple Target market segment descriptors: Target market segment Age Gender Income Lifestyles/values Family, Friends and relatives 35-55 Male $4000-$5000 Involve in leisure activities, family time, relaxation, self indulgence, and enjoyment is their priority to get away from their everyday busy working life. This is because the lifestyle in Malaysia and Singapore are quite stress and pressure as people are spending more time for work instead of their personal life. Thus, a relax and stress free lifestyle are important for them when they have free time Travelling alone 25-35 Female $3000-$4000 Self fulfillment and personal enrichment are important to them, they are willing to spend more for something that value or worth for money as their self enrichment are more important than
The purpose of this exercise is to help you define and classify your chosen product, and define a specific target market. What a product is, how it supports the company mission, and how it fits
Continue Mission ensures that military Veterans and their families are the main focus of their mission and that they are given an opportunity to reduce their stress, improve their relationships, and prevent suicide. We utilize a three-pronged approach focused on improving and saving the lives of veterans through one-on-one services, group activities, and a large referral system of community resources that support and educate Veterans. Continue Mission is a 501C-3 non-profit organization founded by Joshua Hansen, U.S. Army, Retired and Laura Cantin.
Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.
Key information about the demographics of domestic consumers participating in Aboriginal tourism experiences, as well as their general attitudes towards participating in Aboriginal tourism experiences.
There are main audiences and publics will be targeted in order to push the opportunity as follows:
In a 2002 survey conducted by TrueCareers job site, seventy percent of 1,500 workers revealed that they have poor balance between their work and their personal lives. These results come to no surprise to any workers who devote all of themselves to the public, while abandoning themselves and their families. At work, employees are playing the roles of what others expect them to be, but when they are away from work, who are they really? When one stops to think about it, there are so many ways to turn one 's hectic work days into therapeutic and fun-filled days by simply discovering one 's interests and making them a priority. After-work activities to choose from vary according to one 's personality type, interests, and mood. For instance, some people enjoy the outdoors, while others prefer the indoors; some people like to always stay busy while others may want a breather every now and then. People with various preferences may choose a number of approaches to relaxation and renewal as listed below: Activities for people who love recreation and fitness (the kinesthetic type) 1. Playing with children or pets outside (helps to bring out one 's "inner child") 2. Exercising by going to the gym, walking, cycling, playing tennis, swimming, or bowling 3. Gardening (Planting or tending to flowers and crops) Activities for people who love meditation or reflection 1. Writing a poem, a short story, or a passage in one 's journal (releases one 's feelings and keeps things in
Expansion is a risky step for any business to take. International expansion has potential to be devastating to a company; or, it can lead to success on an even grander scale. By placing Target in Mexico, specifically Mexico City to begin with, opportunities are created for both the company and the country to grow. This expansion makes sense for several key reasons. One reason is that Target has yet to expand out of the United States. After a failed attempt at moving into Canada, the company has not tried international expansion since. Wal-Mex is the only retail store in Mexico that offers similar products for similar prices, which leaves space for a store like Target. Wal-Mart and Target have also been known to do well in the same areas. Target
Discuss which of the promotional strategies above you believe are most suitable for TTNQ in the identified country. You should select at least two promotional strategies.
encouraged to balance their time with leisurely activities as well as ones that require extra effort to maintain a
St. Joseph's hospital in Atlanta, GA has faced some fairly major challenges of the recent years. It has gotten to the point where they sought an entity to purchase the hospital and there were no bites for a time. That has since been rectified but the hospital continues to face some struggles as it relates to marketing and long term viability. St. Joseph must make an effort to identify their target markets and then effectively open up lines of communication via marketing to those segments.
First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.
(c) Which segments of the market is Tweeter currently targeting? Who is their primary target? Evaluate Tweeter’s performance with their target customers? How will APP impact Tweeter’s performance with their primary target market and other segments?
Launching a new high-tech product, the Water Logged Company in Australia has been dealing with gardening products with good reputation in domestic market. The new product called ‘Jelly House’ is a solidified log of water that is like a clear log jelly which can be buried in the ground at the base of plants, as the ground dries out, the water log slowly breaks down liquefying as required, ensuring the plant receives the necessary water to survive. Due to the convenience of the product, the company recognises another opportunity with foreign countries. Meanwhile the ‘Jelly House’ could be welcomed for people who live in a big city
The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.
Euromonitor International from trade interviews and official sources (including Tourism Malaysia Profile of Tourist 2004), cited in Travel and Tourism in Malaysia, 2006, pp.25