Target's Organizational Culture

Purpose, Belief, and Brand Promise: Target’s purpose and beliefs can be expressed through its brand promise that was first unveiled in 1994. Expect More. Pay Less.® is the brand promise and reflects the unique retail experience offered at Target and is a reflection of the commitment it has to the community and offering guests value, quality, and

The next capability that Target has is its logistics, the resource behind Targets logistics is its distribution system, this is one of Target’s largest resources because they have a complex and organized distribution system with their suppliers. One of the most important capabilities that Target has is their marketing and sales and the resources for their marketing and sales is their customers, Target Corporation has to appeal to the customer in order to get them in the door of their business and this where the social responsibility comes in this is because Target holds special volunteer events for the communities their stores are located in as well as donate money to that specific community every week. That is Targets Marketing system because if a customer that how they get their customer into the store by putting emphasis on the fact that they help the community they are located

Every product that Target offers to their customers is a physical asset, as an item of either economic commercial or exchange value that has a physical or material presence. Target’s physical assets also include any cash, inventory, and properties that Target owns. Target has a team of product coordinators and sourcing specialist that work with a widespread assortment of buyers around the world. This allows for Target to deliver trendy, high quality products offered to the customers at a remarkable price.

The Target Corporation is focused on ways to build their legacy of the corporate social responsibility. Working together with team members, guest, suppliers and the community builds a superior outcome by which matters most by the Target leaders. Their purpose is to believe in great shopping, anytime and anywhere. The company culture builds a team of people with different backgrounds and unique points of view. As Target promotes an active citizen and good neighbor in our communities by which they give valuable time, talent and business strengths to growing our communities to a healthy and safer

The Target Corporation is the second-largest discount retailer in the U.S. Target?s mission is to ?make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our ?Expect More, Pay Less? brand promise.? Fostering an inclusive culture is a core value that is integrated into every aspect of Target business. Through fostering an inclusive culture, Target enables all of their team members to leverage their unique talents and high performance standards to drive innovation and success.

“We fulfill the needs and fuel the potential of our guests…making Target your preferred shopping destination…by delivering outstanding value, continuous innovation, exceptional experiences…Expect More. Pay Less @ brand promise.” (CorporateTarget) In addition to fulfilling the needs of its guests and providing outstanding value of services, the company is also committed to proving services and relationship to its community, internal and external organization. Target’s objective focuses on its leaders, employees and to fulfill its consumer’s needs by offering excellent value of its brand. To gain competitive advantage and differential advantage, a Target’s corporate created a strategic unit marketing to provide multiple services to its consumers. Additionally, Target also offers its product brand to differentiate from its competitive market. Target retail store sells multiple products to provide its customer a single solution for its shopping destination. “Many organizations manage their differing…by providing customers a single-branded solution across multiple markets.” (Ferrell, Hartline, 2014) Target Corporation created a corporate strategy to have the opportunity and competitive advantage such as valuable products for fewer prices for a successful marketing

Target will create a more guest-centric experience by tailoring its assortment and offering more locally relevant products, with demographics, climate, location and other guest-led factors driving merchandising decisions. Additionally, Target will reinforce its data and analytics and technology capabilities to deliver more personalized digital experiences, loyalty programs and promotional offers.

Brand Strategy Target Corporation has a very strong brand, and their logo is recognized by more than 97% of the United States population. One of Target’s strength is that the corporation has more than 1,750 stores in the United States, and it has store in almost all the states of United States. Another of its strength is its ability to anticipate the demands of the customers and its ability to provide high-quality and innovative products which in return make their customers become loyal of availing

Target is the second leading retail store in the U.S behind Walmart. Target is looking to be more competitive in the retail market in the next 2 years by changing the way they do business and focusing on what really matters, i.e. The brand they are selling to customers. Target is looking to adapt to the way their customers shop and focus on their legacy while giving the best service possible. Target is successful in ways that have charted the retail industry. They have changed the way they do business by focusing on the environment, their team members, education and their volunteerism in the community. This report will cover the ways that Target has stayed

The mission of the company is “Outstanding value, continuous innovation and exceptional guest experience by consistently fulfilling our Expect More. Pay Less. ® brand promise” (Retrieved retailindustry.about.com). Target provides good products, organized and comfortable atmosphere. Customers prefer wide place with magnificent layout to do shopping.

Target Corporation is a leader in being transparent on corporate governance, shareholder reporting, and product innovation by bringing the industry together to find a solution, and product information dissemination to the community and citizens, particularly, the products consumers put in or on their body. By keeping it employee happy those who loves to come to work every day and help its customer, Target Corporation makes it a great workplace to work (CSR, 2014). It offers many health benefits, financial and educational assistance as part of its

Target’s purchasing strategy goals for 2015 are to extend its exclusive products and partnerships, increase design collaborations, and introduce new owned brands products. Target understands customers’ demand for high-quality owned-brand products, innovative partnerships, and exclusive designer collection offerings. Target is focus on meeting those needs and expectations by making sound decisions through it purchasing strategies. To add value for its customers, Target continuously partners up with distinguish or up-and-coming designers to offer unique designer collections. In the past, Target’s has partner up with Peter Pilotto, a London-based designer, to create and offer a collection of women 's apparel, accessories, and swimwear consisting of bold colors and patterns. This is only one example how Target uses it purchasing strategy to support its business strategy and objectives. However, these functional strategies require immense resources and coordination.

The Target Retail Store goal is to make life better for their customers. Target wants to improve the “guest” retail experience. Their intent is to improve customer shopping, and make it more convenient. Target Corporation emphasizes critical thinking and exploration to improve customer experience; and creating a shopping environment to meet the needs o customers. Target wants to become the preferred shopping destination for all customer needs. To achieve this, they have to deliver value, continuous innovation, and an exceptional guest experience by consistently fulfilling their “expect more, pay less” promise.

Target is the number six company on the Top 100 Retailers List. The company’s corporate office is located in the city of Minneapolis, where they run 1,790 stores, 38 distribution canters and an online business. The corporation of Target is known for providing their costumer’s fashion and everyday essentials at discounted prices. The company strives to deliver a preferred shopping experience supported by their strong supply chain and technology infrastructure. Target follows a strict approach to achieve these goals through managing the business and investing in future growth. To provide more quality for lower prices, Target has numerous owned and exclusive brands to set them apart from other retailers. Brands such as Archer Farms, Cherokee, Market Pantry, Room Essentials, Up & Up, Xhilaration and many more are all owned by Target. The main concept that sets Target apart from its competitors such as Walmart and Kmart is the emphasis placed on design and style. The importance of brand image for Target from an early stage keeps them at the beginning of the Top 100 Retailers List. With continuous grown in this company, Target can be seen as a leader in their field and steadily will make changes in their corporation to help them transform with new market opportunities.

Stakeholders are an important factor to any business, because their actions can determine certain business outcomes. Target states that “Engaging with our stakeholders and listening to their ideas, concerns and perspectives is vital to the success of our business. Going forward, we (Target) will continue to shape our approach to stakeholder engagement to be more collaborative and partnership-oriented to identify opportunities, focusing on improving how we incorporate stakeholder viewpoints into business decisions.” (Stakeholder Engagement, n.d.). Target has identified a total of six different stakeholders. The first type of stakeholder Target identifies is guests. A guest is person that shops in their brick and mortar locations and online at Target.com. Target currently engages with its guests through receipt-to-online surveys, input from the Guest Relations team, who responds directly to guest inquires, face to face interactions every day in stores and also through focus groups. The second stakeholder is team members. Team members include Target’s current, prospective and even retired employees in any store, distribution center, global sourcing offices and headquarters locations. Engagement with team members takes place through confidential surveys, internal communications, an Integrity hotline and Diversity Business Council meetings. Another type of stakeholder is a policy influencer, which can be at National, state and local elected and appointed officials and trade