Tesla Motors, An American Company

“Tesla Motors, Inc. is an American automotive and energy storage company that designs, manufactures, and sells electric cars, electric vehicle powertrain components, and battery products.” Founded in 2003, the car company has taken the industry by storm by providing sleek, innovative and futuristic automobiles. In addition, the car manufacturer has revolutionized the automotive, renewable energy and manufacturing industry. Although the concept of the Telsa automobile was first introduced in the late 1800’s, the new designs are newer, more modern. The Telsa ha shattered the competition, the concept and utilization of electric cars, introduced efficient battery options, and changed the way electric cars can be charged for usage. In 2015, the company reported approximately $8.09 Billion in total assets and as of March 2016, the company has sold over 125,000 vehicles worldwide. I’d say the company is headed for big things.

Tesla Motors is a global enterprise specializing in the design, production, and marketing of electric powered vehicles founded in 2003 by the young businessman, Elon Musk. Elon is well known for co-founding paypal, and now he amazes the world again with his incredible vision of Tesla Motors, and being the main product architect. Tesla Motors appeals to the environmentally friendly market, by currently being the only company to sell a zero-emission sports car. Tesla’s fundamental motive and selling point is producing only electric vehicles, as opposed to competing companies, producing a combination hybrid, or diesel car.

Tesla Motors was founded during the year of 2003 in silicon valley, with one goal; to create a more sustainable way to power vehicles. Tesla strives to produce high quality electric cars at an affordable price. Tesla produces three models; the model s, the model x and the model 3, a wide price range allows anyone to make the transition from gasoline powered vehicles to electric powered vehicles.

The car market has been ran by companies such as Volkswagen, Toyota, Ford, BMW, and many other companies, but one of the newer, up and coming companies in this market is Tesla Motors Inc. Tesla has been around for a little over 10 years, and have come quite a long way from where they began. Tesla now sells luxury electric vehicles different than any other electric vehicles today, and they have big plans for expansion in the future. Tesla may not be one of the biggest car companies today, but one day they will be considered alongside companies such as Toyota and Ford.

The company leans towards not only manufacturing electric vehicles, but also producing and selling components of electric vehicles such as Lithium-ion batteries. In 2008, the company produced the Tesla Roadster, its first all-electric sport car. The vehicle is a high performer and can drive up to 250 miles with the use of one lithium-ion Polymer battery pack, which has the capability of stringing twice the energy of a conventional automobile (Mangram, 2012). In addition, the vehicle is capable of accelerating up to 60 mph within four seconds and has a limited top speed of 125 mph. Another car option, the Tesla Model S, aimed at targeting the middle-class customers, starts at a much lower price when compared to the Roadster. The company has

Tesla Motors, Inc. was founded in 2003 believing that electric cars are better than gasoline-powered cars. The challenge was to prove that to the rest of the world. Each new generation of electric cars would become more affordable and their goal was to provide electric cars to more customers. Stemming from the Tesla Roadster in 2008 that had a 245-mile range per charge of the Model S, which was the first electric sedan, to the new Model X, and onto the Model 3 (“About Tesla | Tesla Motors,” n.d.). The Model 3, which is the most affordable of the all the Tesla generations, can start to be reserved on March 31, 2016 but will be launched in 2017 (Gene, 2016). In order to keep the charge of the vehicles when not at home, Tesla has placed

Tesla are competing with not only “green” vehicle market that consists of Electric vehicles (EV), plug in hybrid electric vehicles (PHEV) and hybrid vehicle, but with the overall vehicles industry.

When you talk about a world leader in electric vehicle (EV) business, there is one name that always jump right into people’s minds. That is Tesla. Tesla Motors Inc. is the world’s largest manufacturer and vendor of electric vehicles (EV) powertrains. The company under a multiyear agreement with Toyota also supplies full powertrain for Toyota RAV4 EV (Tesla Motors Inc., 2015). Tesla has expanded its relationships with Mercedes Benz as well. Under the A-Class and Smart for two programs, Tesla manufactures two brands of electric vehicles for Mercedes Benz. Currently, Tesla and Mercedes have plans that are already underway to start the development of an M-B vehicle that has the Tesla powertrain in it. Reports from these two leading car manufactures indicate that the program will commence sooner than expected.

Tesla Motors Inc. is an automotive and energy storage company. It designs, manufactures and sells all-electric cars, electric vehicle’s powertrain components, and battery. Tesla Motors Inc. was incorporated in 2003 by Martin Eberhard and Marc Tarpenning. Both of two people played an important role in the company’s early development. After that, Elon Musk took over the company in 2004 as Tesla’s chairman in the Board of Directors. Since he joined. He set Tesla’s primary goal that was “to commercialize electric vehicles, starting with a premium sports car aimed at early adopters and then moving as rapidly as possible into more mainstream vehicles, including sedans and affordable compacts (Tesla Motor Website).” In 2010, Tesla Motors was successful in launching its initial public offering on NASDAQ. Tesla is the first car company in America to do that after Ford Motor company in 1956. Since then, Tesla’s stock has soared with company’s new models and features. Meanwhile, it also captures public’s curiosity in the world.

Tesla Motors, an American automaker company formed in 2002 in California with a focus on energy storage and a specialization in electric cars was formed by a group of successful businessmen. Fast forward to today, the company has lived to its initial core vision and goal. It’s clearly that from the onset of Tesla, Tesla has maintained its stand on its main vision which is providing energy storage and specialization in electric cars. Global Electric Motorcars (GEM) is also an American automaker company that has been in existence since 1998 manufacturing low-speed vehicle category. It’s started producing low-speed vehicles since 2001 and its total sales are more than 50,000 battery electric vehicles worldwide. The Company was first owned by Chrysler motors. Tesla Motor’s and Global manufacture electronic vehicles but to a different target market.

In a market with hundreds of players globally, Tesla had to compete in one of the most mature and challenging industries in the world. Rather than being influenced by Detroit – Motor City, home of the Big Three American auto titans, General Motors, Ford, and Chrysler, Tesla decided to start its company elsewhere. Tesla Motors was founded in 2003 by a few engineers in Silicon Valley, who “wanted to prove that electric cars could be better than gasoline-powered vehicles” (Tesla, 2016)

Environmentalists and concerned citizens fault the car industry for air pollution and increasing global warming. Moreover, the cost of running fuel-dependent vehicles is rising enormously, which is a big concern for consumers. As such, Tesla Motors seeks to venture into this untapped market by providing fuel-efficient vehicles and thus producing fully electric vehicles and wind-powered generators that can charge the car batteries. Since the proposed vehicle models would not run on fossil fuels, customers would be

Scientist and engineers believed that current technology was not advanced enough to produce a lithium-ion battery powered car. That technology was still years away from developing a functional and cost efficient car that could be used regularly in a person’s everyday life. Tesla motors is challenging this notion and have already made huge strides in advancing lithium-ion technology. They currently have released a few different models and are on now working on making an affordable and luxuries car that will produce an alternative to the gasoline powered car. They are not focusing on hybrid cars but rather on fully powered cars relying solely on electricity for its source of energy. The technology being used to power and design these

Tesla Motors is an automaker based in Palo Alto, California. In addition to producing electric cars, the company is “also a technology and design company with a focus on energy innovation” (Tesla, 2017). Tesla employs a vertically integrated strategy, centered on the in-house production of nearly all of the components that go into its cars – unlike its competitors that outsource particular production processes (Lambert, 2016). Currently, the company manufactures three electric car models, which include: (1) the Tesla Roadster; (2) Model S, and; (3) Model X (Mangram, 2012).

In this global market, a new player has broken in. Tesla is a new American car manufacturer, which has become the standard bearer of plug-in electric technology for our means of road transport. Starting from scratch, he has developed an ambitious automotive manufacturing plan, commercializing them since 2012. His appearance, excellent marketing, and the charisma of its founder, Elon Musk, has changed the status-quo of the market. It seems that it sets the market standard, and its competitors are forced to compete in the plug-in market.