The American Red Cross organizations main focus is recruiting blood donors and volunteers; this is very clear from the first click on their website-a pop up window asking for the reader’s zip code in order to find a donation site near them. The tabs up at the top labeled with large print are inferred to be their most valued ideas. Below each of those tabs is a list of resources related to those individual tabs that help better define their purpose. The American Red Cross website uses the all three of the main types of rhetoric-pathos, ethos, and logos-in a way that benefits their organization and successfully grasps their audience.
Once the “Give Blood” tab has been clicked, a very large photo of a child in a hospital bed covers the page. This is a good example of the use of the pathos rhetoric. This child, who is possibly dying, along with similar photos, spark something in the reader’s heart. It definitely calls for an emotional response that will require action that accompanies their message (the donation of blood or money). This entire website is full of pictures and short messages that warrant an emotional feedback. That being said, the Red Cross is not begging for sympathy or toying with the public’s emotions in a way that makes them seem superficial. They maintain a balance of sensitive content through pictures and messages and dignifying stoicism in their data.
This website has a lot of ethos appeal as well. The tab “About Us” has a subsection of
For decades, America has fought in many different wars with the need of health assistance for their soldiers. The American Red Cross is a worldwide organization that helped during the times of war but also provided a path for scientific advancements. Through the American Red Cross and other organizations of this time, they opened up the doors for women to take the chance to advance in the medical field by participating in scientific experiments and being at the aide of wounded soldiers. During this time of scrutiny, the Great War was a hidden opportunity for the encroachment of medical research with the contribution to the expansion of nursing.
St. Jude Children 's Research Hospital is asking for help from parents to support the hospital’s funding. This hospital was established in February 4, 1962 and their purpose “is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment” (StJude.org). The survival rate has arised and children are able to stay at no cost due to donation. They have raised survival of childhood of cancer from 20% to 80%. The St. Jude Children’s Research hospital advertisement is highly effective because it uses three different rhetorics. Firstly, it uses ethos to appeal to the credibility of the hospital by
Specific purpose: To inform the audience what the Salvation Army does exactly and who they benefit
St. Jude Children’s hospital was established in February of 1962 with the “sole purpose of conducting basic and clinical research and treatment into catastrophic childhood diseases” (StJude.org). They have raised survival of childhood cancer from 20% to 80% since their opening through their research (Cancer.org). Even with an average of 7,800 patients a year and a 1.8 million daily operating cost, parents never pay anything for their child’s stay (StJude.org). The survival rate has raised and children are able to stay at no cost due to donations. Most of these donations come from people around the world that see St. Jude’s effective and strong advertisements. I will be analyzing three rhetoric’s ethos, logos, and pathos the hospital used to raise funds and make it effective.
The American Red Cross (ARC) is an organization that was founded in 1881 by Clara Barton and established itself as the most well-known emergency relief organization devoted to the care of war victims, disaster victims, and the suffering worldwide. Unfortunately, the ARC has been plagued with a high executive turnover, slow response to disastrous events, and mismanagement of donation funds. These problems now have the ARC facing another problem, fixing their credibility for the future.
The American Red Cross has been around since 1881 and is now the nation’s leading emergency response organization. At the beginning, the organization only focused on disaster relief and helped benefit the United States Armed forces. In 1940, the blood program was created under the leadership of Dr. Charles Drew.
It can’t be disputed that since its inception, the Red Cross has had a lasting impact on the overall well-being of American citizens, instilling confidence in them that if a disaster does strike in their lives, the Red Cross is there to ease the pain a bit. However, much like any other organization, the Red Cross has had its fair share of flaws and mishaps. A crucial mistake in the business world may result in a substantial loss of money or even a sentence to prison. Unfortunately for the Red Cross, everything they do and participate in deals with the lives of everyday individuals. As a result, if their jobs aren’t done correctly or mistakes are being made, it could put the lives of thousands at risk and therefore jeopardize their institution. Some may argue that in several instances, there has been mistakes made that have directly and negatively impacted the lives of Americans. An
Go-to place for disasters: As of right now, the Hawaii Red Cross tries to not be the go-to place virtually for the community in the time of disasters. The chapter rather wants to point people in the right direction. The communications manager said that if something major happens, they will not be the source of breaking news anyway. Therefore, the Red Cross direct virtual visitors to the National Weather Service, the Hawaii Emergency Management Agency, the County of Hawaii Civil Defense and such. As the Red Cross is a well known humanitarian organization, there is a lot of potential in making the people go to its social media sites or website
The purpose of this paper is to explore the Red Cross of America. The paper discusses the historical background of the Red Cross along with the current status of the organization. Nevertheless, the study intends to focus on the section 501 (c) (3). The section specifically enlightens the prospects through which the tax exemption may be applied. International Committee of Red Cross (commonly known as Red Cross) was established in 1863 as a non-profit social organization. Red Cross works under the head of The International Red Cross and Red Crescent Movement, which is the world’s largest humanitarian network. Main objective of the Red Cross is to protect life and health, assuage human suffering, and endorse human dignity. Red
Linguist John Swales created the term “Discourse Community” meaning that a group has goals and uses communication to achieve their goals. The American Red Cross has all these qualities dating back to the start of the community in 1882. The goal is to bring help without discrimination to the injured on the battlefield and prevent or relief people from suffering wherever it may be found. It all comes to protecting a life and also strengthening the health of those who cannot
It says “MONEY ISN’T EVERYTHING.” which is purposefully printed in larger font than the rest to establish the theme of the advertisement. These words directly relate to the underlying motif of the ad. The indirect message that it transmits is that “something more than money is needed and the image should tell you what it is.” The second main element is the box itself. We as humans are trained to see donation boxes as a means to collect financial donations. The creators thus play with this simple logic to emphasize on their argument. The image of blood in the box, and not money, contradicts this common conception and points the readers to the kind of help needed from them. An unnatural image of blood in a donation box sparks a conflict in the viewers’ brain and grabs their attention. People are able to tell right away that something is wrong with the picture. This very fact that something is different about the picture also tells the viewers that there is a concealed message. On the contrary, if the box were to be an ordinary donation box with a few dollars and coins inside it, and the text in a more direct manner stated “WE ALSO NEED YOU TO DONATE BLOOD,” people would have turned away from the ad. (ADD SOMETHING HERE IF NEEDED)
The most beautiful facet of the Red Cross is found in the group’s target population. The most interesting aspect of The American Red Cross’s target population is that there is not necessarily a target population. In other words, it does not
This course covered many important topics helpful in understanding learning organizations. This paper will incorporate real-life situations from my organization, The American Red Cross. It will focus on three areas I found to be most helpful and relevant to my experience which is the understanding of systems thinking, growth, and the need to practice reflection.
The American Red Cross is a nonprofit organization that prevents and alleviates human suffering in the face of emergencies through six key areas; disaster relief, lifesaving blood, training and certification, supporting America’s military families, and international services. The American Red Cross has both a mission statement, which defines their objectives and approach, and also a vision statement, which defines their vision and future goals. The mission statement of the American Red Cross reads “The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. The American Red Cross’ vision statement reads “The American Red Cross, through its
The Red Cross is a very well-known organization. The Red Cross logo can be seen on the T-shirts of volunteers handing out food to victims of natural disasters and on vans which collect donated blood. However, it is not as well known for its services to members of the military, their families, and veterans. This program is the Services to the Armed Forces and it is where I have been placed for my first-year field placement. The Services to the Armed Forces program provides assistance to members of the military, their families and veterans by making emergency communication phone calls, providing reconnection workshops, and providing community based referrals for veterans. The Red Cross has several different programs which serve the community.