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The Concept Of Corporate Social Responsibility Essay

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Abstract-
Starting from the times of trade system to today’s modern time of plastic money, undeniably “profitability” has always been the attraction and an idea behind all this growth; but as every coin has two sides; growing massive competition and business competitions started taking heavy compensation on the quality, transparency, environment, business and society. The corporates started understanding that they would have to rise over and above the profitability and take care of all those related with their survival in the society directly or indirectly. This understanding is the result of the concept of Corporate Social Responsibility (CSR). This report is to understand of key concepts, principles of CSR, business ethics, corporate governance, and social responsible investing by the two case study of the TATA Group under Mr. Ratan Tata and Malcom Rands with their ethical behavior with the concept of CSR.
1. Introduction

The concept of CSR was initiated in the 1950’s in USA but it became established in early 1970’s. That time USA was facings social problems like Poverty, pollution and unemployment, also the huge fall in prices of Dollar. During 1980’s to 2000, corporations recognised and started accepting a responsibility towards society. Corporate social responsibility (CSR) is to focuses on the wealth creation for the optimal benefit of all stakeholders – including employees, shareholders, environment, customers, environment and society. CSR refers to the

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