Title:
The factors that influence customers in their buying behavior to use and benefit from an online-shopping company like Amazon.com.
Background:
In the Recent years, the trend of E-commerce has grown faster due to the advancement and the easy access of internet. This have conducted customers to shop online from home comfortably and ending up entering worldwide shops with a click of button. People who does live in a small town they do have limited choices of stores so it is a benefit for them to use online shopping for a wider range of stores and/or products and certainly if the shop is not available in their region/and or country. Some consumers like to buy directly from the store instead of online shopping this is something
…show more content…
In such a case, some reference must appear at the end of the research report. In addition, I will get cognitive access from Amazon website to know about the feedback of the customers.
References
• Chandrradevi, n.d., ‘Online shopping vs. Traditional Shopping why customers prefer one click shopping’, viewed 22 December 2012, < http://www.articlesalley.com/article.detail.php/93017/159/Book-Reviews/Shopping-and-Product Reviews/21/Online_Shopping_vs._Traditional_Shopping_Why_Customers_Prefer_One_Click_Shopping>
• Chenda Ngak, 2011, ‘Amazon’s good customer service gets an up vote on Reddit’, viewed 26 December 2012, < http://www.cbsnews.com/8301-501465_162-20124849-501465/amazons-good-customer-service-gets-an-upvote-on-reddit/>
• Jon Swartz, 2011, ‘Amazon.com tops customer-service rankings’, viewed 26 December 2012,
• Melanie Winterwolf,
Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage
When Amazon was able to move into office space, a bell would ring in the office every time someone would make a purchase. Everyone would gather around to see if it was someone that they knew.
Amazon.com was founded as an online bookstore in July, 1995 and went public in May 1997. In June, 1998 Amazon.com launched its music store. Since then Amazon.com has become the most prominent Internet retailer. Over time Amazon.com has added several products including electronics, health and beauty products, house wares, kitchenware’s, music, tools, toys, videos, and several services such as auctions, 1-Click ordering, and zShops. Amazon.com has expanded nationally and internationally and now operates several customer service and distribution centers in the United States and international web sites that
Amazon has earned a great reputation in customer service for allowing customers to shop without face to face, avoiding talking to a customer’s service representative agent on the phone, everything it done online. Sales clerk does not exist, everything is ordered with a click of the mouse, and arrives extremenely quick in the mail (Cohen, 2009). Amazon at interval has gotten involved with the customers when they can have too. According to Green, H. (2009), “Amazon stands out most markedly from other companies, and helps explain how the company earned the No. 1 spot on Business Week’s customer service ranking this year”( para. 1).
Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.
When amazon was founded in 1996, the company began as a small online book retailer but has since transformed into a retailing giant that is able to compete in a highly competitive market. Although amazon competed predominantly with other e-retailers during the information technology boom that took place in the 90s, with an aggressive business and supply chain management strategy, amazon was propelled among the ranks of other industry leaders. Amazon has created a reputation that is characterized by its innovation, supply chain management strategies, and the use of disruptive technologies.
Amazon was founded by Jeff Bezos in 1995, started as an online bookstore with a vision to become the Earth’s biggest bookstore. It was soon diversified into selling DVDs, software, video games, electronics, and etc while the company’s positioning changed to the Internet’s No.1 retailer. In 2001, Amazon set a new goal as the Earth’s most customer centric company. Ever since, building up a customer-centered service business enterprise is the development direction of Amazon. Soon after gaining a firm footing in Europe, Amazon eyed on China as its next
As a ‘fundamental objective ' is about the convenience of online shopping. They are comments, online shopping is easy to find trade from different suppliers at home without having to go to the store. So, it will save you time, then shop in a store, in a retail store you have to go out to a store to another store. In addition to the convenience, customers can shop online without any time limit. You can search the World Wide Web online from Monday to Sunday, is open all year round 24 hours, anytime. It is also convenient for customers to share information through chats or discussion forums, to help others make better buying decisions. This is because the Internet a wide range, customers allow stores around the world, achieving great Internet sales, and comparison shop from the comfort of your home. Online shopping convenience to remove restrictive customers shopping in a store or purchase items they must be based on what is available locally. Online shopping at home than to spend time in places, gathered together more safely. This idea would also apply during peak seasons, such as the lunar New Year, Hari Raya Puasa, Deepavali and avoid large crowds during the Christmas holidays. In this way, it may lose the shopping for outdoor fun. In – store shopping could make social connections than that shopping independently
Business like Amazon wants to make buying item from their business easier for customers. This is why Amazon offers E-retailing which gives customer option to go shopping online. The internet has had impact change on consumers shopping habit as shopping online has numerous advantages which is why online shopping continues to gain popularity. Some of the advantages of E-retailing is that it’s convenient as consumers are able to go shopping at home which could help them save cost on travelling and also gives consumers an option to compare prices of different products as there are wide range of products being sold online.
The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.
In July 1995, the company began service and sold its first book on Amazon.com (Allenby, 2013). In just four months of operation, Amazon.com became a very popular site on the Web, making high marks on several Internet
Increasing number of online shoppers causes worries to the other competitors that do not provide online service. Online shopping appears to be more attractive as they provide cheaper goods and almost the same quality as those who own the shops. Marketers who do not
Nowadays with the ever rapid development and increasing popularity of the information technology, shopping on the internet has been a fashion especially among the youngsters. But some people think brick and mortal stores are better than online stores. In my opinion, online shopping has more benefits in modern capitalist countries. Although traditional shopping can buy merchandise directly, online shopping is not only more convenient for people to buy it, but it is easier to compare goods than traditional shopping, and it also promotes economic development and promotes the development of other industries.
Since 2008, more than half of the global population has been living in urban areas; there is a pheromone, which is inequality rise between urban and rural areas. Changing rural populations have been associated with declines in the number of rural retail outlets (Stone, 1989, 1995; Vias, 2004). As a result, rural consumers have less immediate access to important goods in their communities. However, rural consumers are experienced in using catalogs to obtain products. (Michals, 1997). As compared to in-store shopping, online shopping include greater merchandise selection and the convenience of shopping from home and of having goods delivered there. In the past decades, thanks to the rapid and prosperous growth of the e-commerce, e-commerce that makes our life more convenient and efficient which had led number of research studies aimed to
In online shopping, it requires less effort and better decision making for consumers who opt to purchase at the e-store (Rosenbloom, 2005)Shoppers may save their time in e-shopping because they do not have to go through any effort on travelling to a mall or saving their time in other psychology factors