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The Goal by Eliyahnu Goldratt and Jeff Cox Essay

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The Goal by Eliyahnu Goldratt and Jeff Cox

In presenting the analysis of The Goal by Eliyahnu Goldratt and Jeff Cox, the major points and ideas that were examined mainly included what the goal of any company should be, which the answer is to make money. The book is about transforming management in the business world. How to rethink the old rules of business are presented by Goldratt. This novel centers around the theory of constraints, as an overall philosophy applicable to running and improving an organization. The author gives three methods to use simultaneously inorder to accomplish the goal of making money. Whatever the nature of the business increasing throughput, decreasing inventory and decreasing operational expense are …show more content…

Critique: In developing a critique for this book one would have to enlist the creativity that the author uses to write his story. Goldratt's book is a text book for students and mangers in the business world. But, there is a major difference between The Goal and the text book bought for a Total Quality Management class. Unlike a text book which gives definitions of concepts and charts on the concepts. Goldratt story gets your attention from the very beginning and makes you turn each page, by having each teaching lesson woven into a fictional story line of a plant mangers and his life. And his life includes his work as a manger and his life as a father and a husband. After reading this book, the reader feels as if they took something from the story that could be used in their work place. The reader becomes more knowledgeable about
TQM. Also the reader understandings that "thinking outside the box" is important to solve problems. This book teaches managers that the old ways of doing things in business are not always the right way. Sometimes one must look for new ideas and new procedures to accomplish tasks in a company. The book is written in an easy to understand form. Someone with little to no business knowledge would enjoy this reading. The author does a wonderful job integrating the fictional story of one man's life with the task of teaching the reader about business management. The author was able to capture the readers

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