The Importance Of Strong Networking

It is evident that hosting the Olympics games is no walk in the park. The countries trusted with this task have to spend billions to make the games a reality. Some people believe that the countries, even after spending billions of dollars benefit from the games, while others believe that the money can be spent elsewhere more efficiently. To reach a conclusion, one must study all of the different impacts in all of the different sectors the games have.

London is currently hosting the Olympics this year and in preparation back in 2009 the event was predicted to “provide economic gold at a time of economic need,” however hosting the Olympics is an extremely costly business with the upgrades, new sports facilities, and security that it will cost much, much more than expected.

Here are some ways you can get creative and leverage this summer’s Olympic games and increase your bottom line:

A. more and more options for companies large and small to engage in sport sponsorship

According to the text, on Olympic.org (2017), the Olympic Games are one of the most effective global marketing platforms reaching billions in over 200 countries and territories. Corporate partners help provide vital technical services, product support, Games staging, and operations of every organization within the Olympic Program (Olympic.org, 2017). Olympic sponsorships create images of brand goodwill, build awareness and communicate messages, and afford employee reward and client entertainment opportunities (Keller, 2014). These

A third factor that shaped the Modern Olympic movement from 1892 to 2002 was global marketing. Countries started showing more and more economic interest. Document 5,7, and 9 show how countries in some odd way gained huge amounts of revenue for competing in the Olympics. This gave countries an incentive for hosting, sponsoring, and as well as obviously competing in the games. Document 5 expresses the results that the Tokyo games had on Japan’s economics. The

Connections with a professional sports team and youth league- Setting their brand for the sports audience which is big and could lead to sponsorships

Sport events like the Olympic games provide the opportunity for host countries to show their

London was placed on the shortlist for the 2012 Olympics and Paralympics host city back in May 2004. The International Olympics Committee (IOC) eventually announced that London had been successful in July 2005 following a large campaign backing the bid. The bid for the games was led by London 2012; ‘a multi-agency stakeholder group, setting the vision and strategic direction for the games’ (Department of Culture, Media and Sport 2012).

“Some people may rile against the commercialization or Americanization of the Olympics but figures show that the dollars from the US is critical for the sustenance of the Olympic movement. Besides TV, the IOC’s another major stream of income is private partnership.”( D.Jones 2012)

A concern with the Special olympics is issues with growth management and finance. Since the early 1990s Special Olympics has invested increasing financial and human resources in expanding its international presence and number of athletes. Special Olympics has grown from 1 million athletes in 2000 to 3.5 million in 2011, with ambitious plans laid out in its five-year Strategic Plan to reach 5.3 million athletes by 2015. While increasing geographic reach and athlete participation will be a priority, Special Olympics is committed to the principle of sustainable quality growth, acknowledging that rapid growth must be matched by quality in service and support. (www.sonc.org)

in some events, sponsorship rights to the event itself do not include associated media rights. As a result, some sponsors discover their rivals have obtained broadcasting rights and, in some cases, higher profiles than they themselves obtain, despite their official status. The most famous example of this is Kodak’s sponsorship of the ABC broadcasts of the 1984 Olympics, noted

The fundamental aim of this research is to measure the economic impact of the Olympics globally, regional and local.

In 2012 the UK Olympics Games boosts the UK economy from the tourist spending spree at London, the inbound tourists came in London for the 2012 Olympic Games and spend £9.9bn for the UK in Olympics and the Paralympic Games in that year this mean that it has help to up lift the British economy out of recession, in the lead up to London 2012, Games related projects helped make thousands of jobs in Great Britain during the worst global recession in more than 60 years, and economists are predicting that the economic benefits of hosting the Games will continue, with an Oxford Economics study estimating that the Games will have making about GBP 16.5 billion for the British economy by 2017.This will have a good impact because it will be a important

Olympic Games, as a global event, any Olympic Games will have a different impact on the environment, society, culture and economy of the host city and country. Especially since the 1980s, with the scale continues to expand, the impact of the Games on the host city and country of more concern. Another important issue will be social communities. For Olympic Games host city, it will has lots of change, like environment, social communities, local economic, etc.… But the host city still got something attractions and cultural staff. For example, Canada Whistler Winter Olympic Games, First, because of economic development, job opportunities increase, leading to increased consumer demand. Second, the Olympic Games will have a great demand for