The public’s view of cigarettes has changed drastically over the years. Cigarettes have been used as a stress reliever or as a status symbol since they were first created. Those who have enough money to purchase cigarettes as a luxury are looked at as higher class citizens. People began striving to be wealthier and more attractive in order to achieve the American dream. The growing popularity of cigarettes for all genders was a massive boom for the tobacco industry. Prior to the age of 20’s, women smoking in public were seen as a taboo and inappropriate. This view of women changed when cigarette companies started using women as their main advertisers. During the roaring 1920s, women were fighting for equality, and many women turned to cigarette smoking to make themselves look sophisticated. One advertisement capitalizes on the urge women have to be skinny and uses it to sell their cigarettes, while the other urges those to stop smoking in order to save their health. These two advertisements promote opposite arguments of a commonly used product, cigarettes. Though from different eras, they both use similar strategies to convince the audience to be for or against cigarette smoking. My first advertisement is by the Lucky Strike Cigarette company from 1929. The center of the advertisement contains a drawing of a caucasian woman with black short curly hair and rosy cheeks. She looks to be in her 20’s. She is smoking a cigarette with her arms folded across her chest and looking
Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is
According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.
This type of advertisement is selfless in that it seeks to achieve satisfaction from the possibility of stopping its intended audience from smoking and nothing more. It even asks at the bottom of the picture if the individual needs help. Following up with a smokeline expresses concern for the person. In its design, the layout has a depressing background. This gloomy image is possibly representing what comes along with each deed. A glowing white font captures the viewer’s eyes, but is present to sort of highlight and make it clear that the
Women have been targeted by cigarette ads through things like losing weight, being independent, and having fun. More women are smoking than ever before because there is a societal need for women to be thin in order to be perceived as beautiful and/or wanted. As far as unique concerns for women smokers, the textbooks states that women who smoke will have more wrinkles than nonsmoking women, and that “lung cancer has surpassed breast cancer as the leading cause of cancer deaths among women” (p.386).
Although it remains a large portion of the U.S’ economy, tobacco smoking can lead to a variety of diseases and disorders that affect the user. The effects of smoking tobacco not only affect the user but surrounding people as well: permanently destroying their lungs and children, increasing the chances of diseases and of cancer.
I chose to write about the "Reach for a LUCKY instead of a sweet" ad created by Lucky Strike cigarettes and how they appealed to the average American woman of the 1920's. We'll be going over what the average American woman of the 20's was as well as why they were so fascinated with smoking cigarettes. Didn't they know that cigarettes cause cancer? Didn't they know that they could die, and leave their loved ones behind because of cancer? Did they truly believe that cigarettes were the miracle to keeping them skinny? Or do you think that cigarettes were more of an accessory than a need to be happy and healthy? The truth is, ads like this target women who want to look sexy and keep their slim figures, or maybe even lose weight, but also
Smoking continues to be an increasing problem in both the United States and around the world. Advertisements of many types continue to aid in lowering the use of cigarettes by teenagers. In this advertisement, published by the Food and Drug Administration (FDA), many rhetorical devices are used to help appeal to the audience’s senses, understanding, and perception on smoking cigarettes. Using a young woman in the advertisement shifts the focus towards teenagers that smoke cigarettes, have thought about smoking, or have been around others that do smoke. With the incorporation of the FDA’s “The Real Cost” campaign logo, facts about the outcome of smoking, and the photograph of the young girl's face, this advertisement serves the purpose of grabbing the attention of teenagers that use cigarettes and warns them of the negative outcomes of smoking by using certain appeals: ethos, pathos, and logos.
I chose to write about the "Reach for a LUCKY instead of a sweet" ad created by Lucky Strike cigarettes and how they appealed to the average American woman of the 1920 's. We 'll be going over what the average American woman of the 20 's was as well as why they were so fascinated with smoking cigarettes. Didn 't they know that cigarettes cause cancer? Didn 't they know that they could die, and leave their loved ones behind because of cancer? Did they truly believe that cigarettes were the miracle to keeping them skinny? Or do you think that cigarettes were more of an accessory than a need to be happy and healthy? The truth is, ads like this target women who want to look sexy and keep their slim figures, or maybe even lose weight, but
Anti-smoking campaigns have made their way to mainstream media for some time now. It is rare for an average person today to go online, watch TV, or go into urban area without seeing an advertisement advising them not to smoke. The anti-smoking image on the cover page of this essay attempts to scare viewers to quit or reduce their smoking habits by showing a picture of a gun which to many has a negative connotation of possible death or harm. This visual argument is very well thought out and deserving of high praise because of its design. Many anti-smoking advertisements aren’t as radical is the image showing a revolver loaded with cigarettes instead of bullets making the juxtaposition of bullets and cigarettes to being equally as dangerous, however nonetheless they all serve the same purpose. The purpose of all anti-smoking campaigns is to persuade individuals to quit their dirty habits.
Marilyn Monroe, Marlboro Man, Hugh Heffner, Pamela Anderson, and The Rock are all examples of the society of idols whom the American public has looked up to in various media forms. In today’s society there are many gender and social stereotypes that remain a prevalent part of the advertising tactics of the media. In the particular ad that I have chosen are examples of gender stereotypes that I would like to analyze and discuss using Douglas Kellner’s article “Advertising Images”. Kellner states that the tobacco industry in both the past and present use subliminal messages with the intention of portraying lifestyles and choices to the American public. Cigarette ads in particular, Kellner argues, “contribute to identity formation in
Why are people addicted to cigarettes? There are a lot of reasons why people are addicted
One thing that smoking affects that a lot of people do not think about is how it affects the people around the smoker, not only in a physical way but emotionally also. According to a study, kids whose parents smoke are three times more likely to smoke when they get older. If smokers have kids, smoking around them increases their risk of having ear infections, asthma and other breathing problems that include coughs, shortness of breath, and even bronchitis. It’s not just children that are at risk of lung and heart problems, it’s every person around a smoker that are put at risk due to secondhand smoke. Secondhand smoke contains over 7,000 chemicals. Hundreds of them being toxic and 70 have shown to cause cancer in humans. Breathing in secondhand smoke has been shown to have instant effects on the cardiovascular system of nearby individuals, whether it’s from a neighbor’s burning cigarette or from a cigarette outside your window. Over time, it takes a toll on people’s lungs and has been found to increase the risk of having a stroke by 20-30% (Quitterscircle). Smoking also has an impact on pets and animals. Exposure to secondhand smoke for dogs increases the risk of them getting lung cancer and nasal cancer, especially long nosed dogs like greyhounds. Cats that are exposed to secondhand smoke are more than three times as likely to non-Hodgkin’s lymphoma. They may also suffer from asthma or lung cancer. Secondhand smoke can also affect the eyesight of birds and cause respiratory
Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.
“Cigarettes destroy life. Toxic to the body. We are young generation. Confident for non-smokers.” This is motto of the Army Reserve Command to cultivate reserve officer training corps student and other youth to realize the harm of smoking.
Nowadays, smoking is one of the most reasons which are killing people in the world. Most of the smokers are adult. But so many teenagers are smoking too. Some people said that they started to smoke as the teenager. The effects of smoking are common and dangerous but what most people don't realize. Smoking is a hard habit to break because tobacco contains nicotine, which is highly addictive. There are several negative effects of smoking that make people thinking about should they smoke or not: Health effects, Financial effects, Social effects.