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The Influence Of Cigarettes

Decent Essays

The public’s view of cigarettes has changed drastically over the years. Cigarettes have been used as a stress reliever or as a status symbol since they were first created. Those who have enough money to purchase cigarettes as a luxury are looked at as higher class citizens. People began striving to be wealthier and more attractive in order to achieve the American dream. The growing popularity of cigarettes for all genders was a massive boom for the tobacco industry. Prior to the age of 20’s, women smoking in public were seen as a taboo and inappropriate. This view of women changed when cigarette companies started using women as their main advertisers. During the roaring 1920s, women were fighting for equality, and many women turned to cigarette smoking to make themselves look sophisticated. One advertisement capitalizes on the urge women have to be skinny and uses it to sell their cigarettes, while the other urges those to stop smoking in order to save their health. These two advertisements promote opposite arguments of a commonly used product, cigarettes. Though from different eras, they both use similar strategies to convince the audience to be for or against cigarette smoking. My first advertisement is by the Lucky Strike Cigarette company from 1929. The center of the advertisement contains a drawing of a caucasian woman with black short curly hair and rosy cheeks. She looks to be in her 20’s. She is smoking a cigarette with her arms folded across her chest and looking

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