Just to get the most pertinent of introductions out of the way: B2B (business-to-business or e-biz) refers to the occasion of a business offering its products and services to other businesses, while B2C (business-to-consumer) refer to instances of a business offering its products and services directly to the consumer. In other words, B2B ventures cater to businesses as their customers, while B2C ventures cater to consumers as their customers. And, while these terms (i.e., B2B and B2C) refer to both offline and online businesses, the terms had only come in to use during the dotcom boom.
Now, most ecommerce websites generally follow a B2C model. But there are also enough online ventures out there whose main target customers are other businesses.
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Because it's pretty obvious that people prefer to do business with those they feel connected to. However, as, in running a B2B business, you are trying to reach out to other businesses, you will most likely adopt a formal, detached tone with plenting of jargon and marketing-based overtures, thinking that this is what your business customers will appreciate. After all, your customers are businesses, not individuals. So it is obvious you that can't employ personalization and should rather treat them as a mechanical unit, …show more content…
And the same advice can be applied to B2B ecommerce in a sense as well. Only here, the “ending” refers to the final stage of a business placing an order with your B2B: the shipping and delivery of the ordered product(s) or service(s).
However, while most B2Bs spend a lot of time optimizing all their other processes, the shipping and delivery aspect is what is most often overlooked – which can often trigger a business pulling away as your customer. In fact, statistics show that a lack of reliable and affordable shipping options is what makes B2Bs lose the most number of customers. For, up to 61% of businesses have indicated that they have abandoned a cart because of unexpected and ill-affordable shipping costs. And up to 50% indicated their orders not qualifying the minimum requirement for free shipping being the reason they abandon their carts (and as B2Bs usually run as wholesalers, the minimum requirement set for free shipping is an important aspect to consider).
Thus, re-organizing your shipping and delivery options to be affordable and reliable for your customers will greatly reduce customer abandonment of your
Shipping – The customer can create and start a shipment online, calculate the time and cost for the shipment, schedule pick-ups, and create returns and imports.
Also, Amazon has emphasized on building “several distribution centers around the world to hasten deliveries”(Hof and Himelstein, 1999). Coupled with its software it provides a “laser-like focus on the buying experience”(IT Business Edge, 2012). Such a system and service is what draws customers towards Amazon and subsequently retains them.
Many businesses have shown that after implementing an e-commerce system into their companies, sales have increased immensely. Sneaker Joe’s is a small family run business that is looking to expand their business after the sneakers they sell have shown to be very popular locally, after a picture of them was spotted on a social networking site. I have been looking at some of the most popular websites that consumers use to purchase their goods and what kind of commerce system they have in place, but first, I have written an explanation of the different types of ecommerce used today.
Delivery to a customer is a key component to retail business, whether online or in a store. Measuring delivery cost efficiency, the total cost of delivery from the stock(s) to the customers’ homes or to the desired store for pick-up is evaluated. The delivery cost is the key measurement for this metric. The
It is difficult to categorize e-commerce business models because there are so many different e-commerce business models and every model has its own method.
The article Deliver It All, written by Anne Goodchild, Erica Wygonik, & Bill Keough, begins its discussion with how our younger generation today perceives online ordering, shipping, fulfillment, etc. Every year, professionals within supply chain departments are challenged to bring quicker, more efficient methods of inventory planning and logistic strategies, while at the same time being aware of environmental influence. The article goes into further discussion regarding how retail sales have been booming over the past decade, and look to continue to grow. Needing to satisfy this demand, companies such as Amazon and Volvo have implemented delivery systems to satisfy their customers to the highest degree. One staggering statistic that really
Everywhere, businesses depend on delivery services that handle their items as though each one were labeled fragile. This is why many businesses entrust their
B2B is basically for longtime sales practice called business-to-business while B2C signifies business-to-consumer. B2B deals with commerce transactions between businesses, not the general public, and B2C provides products and services directly to the end user. The initial step in forming marketing strategies for both B2B and B2C is to some extent similar.
When we, at Edfora, set out to design B2B products such as SchoolPAT and HelloApp, the first question to be asked was - “How designing a B2B product should be different from designing a B2C product?”. Ideally, there should be no difference except the targeted user. All the differences in designing a product for the users inside an organization arise out of the differences in the nature of a B2B user vis-à-vis B2C user. Few of them can be listed as below:
The primary differences of a B2C and B2B website when discussing the legal, ethical and regulatory issues associated with these sites are the result of the differences in the end user of the site. The primary user of a B2C site has an objective to sell, receive and process purchases and to provide
“Business-to-business (B2B) exchanges or marketplaces provide dramatic opportunities to automate collaborative business processes with customers and suppliers, generate internal efficiencies, and reach new markets at minimal cost.” - (Kenjale & Phatak, 2002)
Think of the expanding power of the internet. Consider the unique behavior of B2B buyers. Put them together for…
Business to Consumer or B2C, electronic business activities that focus on retail transactions. An example of a B2C company would be Starbucks. Business to Business or B2B, companies doing direct business with each other instead of having consumers involved. A great example of a B2B company would be the Intel Corporation. The Intel Corporation is an American Global technology company, whom headquarters is located in Santa Clara, California. The overall marketing goal for both B2B and B2C companies is the same, increase the profit margin, but the marketing strategies of the two types of companies will differ based on their company’s needs.
Business to Consumer or B2C, electronic business activities that focus on retail transactions. An example of a B2C company would be Starbucks. Business to Business or B2B, companies doing direct business with each other instead of having consumers involved. A great example of a B2B company would be the Intel Corporation. The Intel Corporation is an American Global technology company, whom headquarters is located in Santa Clara, California. The overall marketing goal for both B2B and B2C companies is the same, increase the profit margin, but the marketing strategies of the two types of companies will differ based on their company’s needs.
Business to Consumer e-Commerce, also referred to as B2C, is the process of selling goods and services over the Internet rather than having a traditional brick and mortar outlet to sell such products. Businesses establish a website or electronic marketplace with multimedia catalogs, interactive order processing, protected electronic payment systems, while also offering online customer support which allow consumers to shop and purchase items in confidence (Retrieved from http://www.wisegeek.com/what-is-business-to-consumer-e-commerce.htm).