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When examining competitive advantage, it is also important to consider the market and take into account the existing competition against larger firms.

This model is based on the relationship between relative market share and growth of the

Primary assumptions to the theory include, high barriers to entry and exit, high sunk costs and imperfect knowledge of the market. In addition, this paper will analyze the company’s current standing in the market along with competitive strategies executed to grasp a greater portion of market share.

Markets differ in a variety of ways including the degree of concentration and competitiveness, a fact which is reflected in the concept of ‘market structure’. Economists’ models link the structural characteristics of a market to the behaviour of firms in that market and subsequently to their performance. A key question therefore is how far a firm’s strategic decisions are shaped by the structure of the market in which it operates.

After completion of master’s program, my goal is to return to AMS International, to expand the business further to other countries in Southeast Asia, as it will become a free-trade region in the very near future (AEC). Therefore, due to the changes of the market circumstances, I would like to study specific problem areas to achieve more understanding of various issues in global marketing, and to fulfill my academic marketing theory that I was lacked during my studies in undergraduate program.

I might be hard to actualize it at the outset. Once the agent takes in the different appropriation arranges, the organization can itself offer its items. Be that as it may, this may bring about unawareness about the business sector and its condition.

- The industry grow is staggered (less than 1%). This will result in a market share competition that will benefit the companies who have the means to survive, e.g. the means to lower their costs.

A company needs to create a series of programs to differentiate their product from those from its competitors and to appropriately price the product to achieve the maximum demand, in order to set up the dynamics of its competitive strategy (David, 2007). The competitive strategy of a company is also expected to offer better products or services to its customers, at a reasonable cost. Due to the mass influence of the external environmental on the customers’ preference, it is vital for the company to develop an available competitive strategy to be able to solve a series of problems, and ultimately to improve the company’s performance. Those problems include: how to differentiate its products or service from competitors, how to create market segments to maximize demands, and how to offer a wider range of products or services to better meet the customers’ needs at more acceptable costs (David, 2007).

1. To what extent is a global approach to international marketing appropriate to firms in the Asia-Pacific?

Suppose that we have a company called “Vinolia rental” that rent cars and it is facing competion. The car rental industry is considered to be in the maturity phase of the product life cycle. In the maturity phase, a firm must focus on maintaining their market share in the face of a number of diverse challenges market. Obviously, Vinolia rental must form a strategy to combat against further loss of market share.

There are five crucial factors that are able to classify whether a firm is in a monopolistic market, oligopoly market, monopolistic competitive market, or in a perfect competition market. These factors consist of the amount of competition, product differentiation, entry/exit barriers in the market, pricing power and their non-price competition. These factors are a key way to analyze a firm and determine which type of business it is allocated in. During an Interview with the leading partner of this Trimax automotive, I was able to gather information based on these five factors, enabling me to determine which competitive market Trimax is classified under.

To remain competitive a company must consider who their biggest competitors are while considering its own size and position in the industry. The company should develop a strategic advantage over their competitors’

Before this analysis will begin, it is vital to stress that this model is well-known as an effective instrument. An advantage of this model is that it captures the immediate environment in which the company competes. It allows to clearly understand the forces which

The firms select the target market in which the customers have a similar needs, preferences, perception, expectations, and taste etc. They should consider some factors at the time of targeting market are consumer's lifestyle, social status, age group, education and income etc (Caiazza, Very and Ferrara,2017). The most significant decision that firms have to be taken is that to done the marketing function at international or not. Therefore, when they decide to go at the global level they must have known about the legislations and regulations of the global market. Therefore, the firm cannot globalize market as they do not have a sufficient knowledge about the international market’s rules and

Competitive positioning is often measured by market shares – is a company becoming a dominant leader? one amongst peers or a small player? The market share trend should also be considered as well as industry specific factors – e.g. brand equity, product differentiation, customer loyalty.