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The Strategic Plan For Stakeholders

Decent Essays

Communicating the Strategic Plan Initiatives to Stakeholders An absolutely essential factor in strategy implementation is making sure that all of the important stakeholders understand what the organization is trying to do, and how they will do it. Without the transmission of information, plans would only be understood by the small group who where involved in the decision-making process, leaving others isolated and uninformed, meaning there would be no movement and the strategic plan would be doomed. Effective communication is crucial to successful change. It occurs with the encoding of a message by the sender, a decoding by the receiver, and allows for feedback to clarify (Longest & Darr, 2014, p.674). Ginter, Duncan, and Swayne (2013) note that all members need to be engaged for successful implementation of strategic management, meaning information should be disseminated using top down, bottom up, and horizontal methods (p. 389). This essay discusses the use of a structured process to communicate the strategic plan to stakeholders. Once the strategy is developed and refined, it must be officially launched to all those who have an interest in its success, both, internal and external stakeholders. First, identify the stakeholder groups: board of directors, the medical staff, frontline employees, and the community. Recognize the complexity of the strategic plan components, knowing each stakeholder groups need an overall understanding, and specific details that will

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