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The Surprising Science Of Happiness Rhetorical Analysis

Decent Essays

The Psychological Immune System In the Ted Talk “The Surprising Science of Happiness” by Dan Gilbert in 2004, he talks about the “psychological immune system”(4:30). In the lecture he uses different rhetorical technics to strengthen his examples. The logic of logos, pathos and ethos are used to persuade the audience. Logos is the appeal to reason, and it focuses on the practicality of the object. Ethos is the appeal to authority, and an example is the use of an authoritative figure as a promotion. Pathos is the appeal to emotion, which acts upon relating to and drawing out the emotions of the audience (Kirszer and Mandell 13). To understand the purpose of the lecture requires an analysis of the rhetorical strategies and logos, paths, ethos being used as a means of persuasion to appeal to the …show more content…

The purpose of the lecture is to encourage people to understand the true phycology of happiness. Most people do not understand the way of thinking or how the brain works. Dan Gilbert states the understanding of thought as an unknown bias because of the “psychological immune system”(4:30) making humans have a preconceived notion about happiness. People subconsciously divide happiness in to two categories: natural happiness and synthetic happiness. Natural happiness occurs in the brain when someone gets what they want. Synthetic happiness is happiness developed by the brain to protect a person’s ego, by making the unwanted outcome justifiable. The negative unwanted outcome must be justified as superior to the original want because the brain cannot deal with the cognitive dissonance of being denied. “Cognitive dissonance is a state of tension that occurs whenever a person holds two cognitions(ideas, attitudes,

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