INDEX
S. No. | Title | 1. | Introduction | 2. | Company Background | 3. | Product (Description and Cost Analysis) | 4. | Statistics | 5. | Focus Groups | 6. | Strengths and Weaknesses | 7. | Recommendations | 8. | Conclusion | 9. | References |
INTRODUCTION
* Written By:- William A. Preshing
Denise Walters. * Organization:- Tanner Company. * Product:- THERM-EZE. * Primary Focus:- Segmentation, Targeting, Positioning. * Secondary Focus:- Channels and Channel Management, Pricing Strategy. * Task Identification:- To Develop a Strategy for an unchanged market.
COMPANY BACKGROUND
Mr. Tanner owned the Tanner Company, which operated three businesses in western Canada – a
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Also he hired Richard McKay an experienced sales person a salary of $ 40 000 per year.
STATISTICS
* In British Columbia, 15.3 per cent of the population has arthritis. That is about 600,000 people * Arthritis and related conditions can lead to death (2 per 100,000 die from arthritis). * Juvenile arthritis (JA) is one of the most common chronic illnesses in Canada, affecting 1 in 1000 boys and girls under the age of 16. * Aboriginal Canadians are harder hit by arthritis, especially older women. (Aboriginal women are affected the most, 70% aged 65 and older live with the disease, compared to 50% of non-Aboriginal women in the same age group.) * Long-term disability accounts for almost 80% of the economic cost of arthritis. People aged 35-64 incurred 70% of these costs. * The direct cost of arthritis in Canada is estimated at $4.4 billion each year.
Therm-eze had an introductory opportunity to slide into the competitors and acquire almost 50% Market Share.
FOCUS GROUPS CONSUMER MARKET:
USES Substitute for other sources of heat. Apply heat to ease the pain. Can be used anytime. Better pain relief from Arthritis.
PRICE
Arthritics patients can afford up to $ 20(CAD).
OUTLET
Drug Store or Departmental store. Guarantee provided by the store as a part of their retail policy.
FEATURES
Portable and Controlled heat. Reusable.
Rheumatoid arthritis can occur in all races and ethnic groups. Although the disease often begins in middle age and
Today I will share with you about what is arthritis including common kinds,
Although life bestows upon everyone various challenges, a patient suffering with rheumatoid arthritis has a grim and debilitating existence. Thus, Rheumatoid Arthritis (RA) is a form of arthritis that produces pain, inflammation, stiffness, redness, tenderness, and extreme deformity of many joints of the human body. Thus, everyday activities pose a significant obstacle for a patient with this enervating condition. Surprisingly, most people RA lead highly productive, full, and rather satisfying lives. Consequently, there are is an estimated two to three million Americans diagnosed with rheumatoid arthritis, and about 200,000 newly diagnosed cases annually. Therefore, about 1 percent of the population has this condition, which affects people of all races and nationalities in this country. Even though, citizens at all stages in life can develop rheumatoid arthritis, it is most commonly touches people in their twenties, thirties, and forties. Nevertheless, research reveals that RA is three times more prevalent in women populace than men (Shlotzhauer and Hoplans 2014). Therefore, this brief research will disclose the definition of Rheumatoid Arthritis, patient prevalence, diagnosis, prognosis, and what patients experience that suffers with this condition.
Although life bestows upon everyone various challenges, a patient suffering with rheumatoid arthritis has a grim and debilitating existence. Thus, Rheumatoid Arthritis (RA) is a form of arthritis that produces pain, inflammation, stiffness, redness, tenderness, and extreme deformity of many joints of the human body. Thus, everyday activities pose a significant obstacle for a patient with this enervating condition. Surprisingly, most people RA lead highly productive, full, and rather satisfying lives. Consequently, there are is an estimated two to three million Americans diagnosed with rheumatoid arthritis, and about 200,000 newly diagnosed cases annually. Therefore, about 1 percent of the population has this condition, which affects people
It is estimated that 43 million people in America have been diagnosed with arthritis by a physician. Arthritis is also the top cause of disability in America. There are over 100 types of arthritis, including rheumatoid arthritis. It is estimated that two million people in America have rheumatoid arthritis.
Many people have heard of arthritis, but don’t know exactly what it is. Arthritis is a autoimmune disease that is a combination of over 100 diseases. What happens is the immune system fights against the body and causes inflammation while deteriorating the synovium around the joints.(Compton’s by
According to the Centers for Disease Control, by the year 2030, an estimated 25% of the population is expected to be diagnosed with arthritis. That’s 67 million adults compared to the 52 million diagnosed in 2012. Also by 2030, an estimated 37% of those diagnosed will report arthritis-attributable activity limitations.
Arthritis simply means an inflammation of the joints. In today's world, the condition refers to one of over 100 different ailments that affect the joints, the tissues connecting the joints, and the cushioning tissue that is between the joints. According to the Centers for Disease Control, the most common forms of arthritis in America are "osteoarthritis followed by gout, fibromyalgia, and rheumatoid arthritis." Currently, between 50 and 60 million Americans suffer from arthritis. Since the disease is most common in those over 60 years of age, these numbers are expected to skyrocket in the next decade as the last of the baby boomer generation (those born between 1946 and 1964) enters into their golden
Arthritis is degenerative disease that causes cartilage to wear away, giving the afflicted person a lot of pain and discomfort. There are many forms of arthritis, among them osteoarthritis, bursitis, tendinitis, and carpal tunnel syndrome. Arthritis is a condition that affects more than 50 million people in the U.S., and that number is expected to only increase. Pain is the common symptom of all forms of arthritis. Pain develops as a result of various factors, such as joint deformity and inflammation, and can result in lack of mobility and partial disability.
Rheumatoid arthritis (RA) is a chronic inflammatory disorder that typically affects the small joints in the hands and feet. Unlike the wear-and-tear damage of osteoarthritis, RA affects the lining of the joints, causing a painful swelling that can eventually result in bone erosion and joint deformity. In America, RA is the most common form of autoimmune arthritis, affecting more than 1.3 million Americans. Of these, about 75% are women. The disease most often begins between the fourth and sixth decades of life. However, the RA also can start at any age. In Malaysia, RA affects about 5 in 1000 people. According to Malaysian Statistic on Medicine in 2005, the total drug expenditure in 2005 for the treatment of inflammatory and rheumatic diseases was RM 50.7 million, and form 7.8% of the top 40 prescribed drugs in Malaysia. It was ranked 5th as the highest prescribed group of drugs (MOH, 2004).
Stroke is a major chronic disease; however, strokes can be prevented. Arthritis is another chronic disease that can be prevented. Arthritis is not as problematic as a stroke but arthritis can decrease quality of life dramatically as much or even more than a stroke. Arthritis can be caused by genetics and it can be caused by trauma of repetitive actions. CDM also needs to educate the community about how to prevent the lasting effect of a chronic
Arthritis is an expression used for more than 100 different conditions that specifically target the musculoskeletal system. Arthritis is classed as a chronic illness, chronic illnesses are defined as “an illness that is prolonged in duration, does not often resolve spontaneously and is rarely cured completely. Chronic illnesses are complex and varied in terms of their nature, how they are caused and the extent of their impact on the community. While some chronic illnesses make large contributions to premature death, others contribute more to disability.” (Australian Government, Department of Health) According to the 2003 Survey of Disability, Ageing and Carers (SDAC) “6.8% of the whole population had a disability related to diseases of the
The term Arthritis derives from the greek words ‘arthro’ meaning joint and ‘itis’ meaning inflammation. It is defined by the Oxford Dictionary (2016) as ‘a disease causing painful inflammation and stiffness of the joint’. Arthritis as a whole is divided into three different areas; Osteoarthritis, Rheumatoid arthritis and Gout Arthritis. However, there are over 100 different types. The severity of Arthritis is determined by the degree of pain, range of motion, loss of mobility and flexibility, bone deterioration, degree of stiffness and level of crepitus. The treatment of the condition includes anti-inflammatory drugs, joint replacement and mostly ineffective long term treatment. Prevention of Arthritis saves money and resources
In the United States, arthritis has become the second most common disorder, in the past years. Moreover, the condition affects more than 34 million Caucasians, 4.6 million African-Americans and nearly 3.1 million Hispanics with women being the most affected (Helmick, 2008). 28.3% of people suffering from arthritis are women whereas 18.2% are men (Helmick, 2008). By the year 2030, it is predicted that the number of patients with arthritis will double if prevalence rates remain the same. Apart from being cost-intensive, Osteoarthritis (OA) affects nearly twenty seven million Americans, which effectively limits their work (Reid, Shengelia & Parker, 2012). The statistics show that Caucasians are the most affected and the Hispanics to be the less affected from Caucasians, Hispanics, and African Americans. It also shows how women also have greater possibilities of getting arthritis than man ever did.
• Arthritis is the second highest chronic disease in Australia affecting 15% of the population.