Lawson Realty, LLC Marketing Plan
MARKET SUMMARY
Product Definition
Offering information to potential sellers and assisting in navigating future homeowners in a complicated field. Delivering the highest level of personalized customer service and helping to bring peace of mind for homeowners and the professionals who serve them.
COMPETITIVE LANDSCAPE
Larger Real Estate Businesses
• Strengths- Better flexibility with handling customers. More branch offices and more agents. Gains a better head-start in expanding their market growth.
• Weaknesses-Quantity over quality. Lack of familiarity with customers. Customers are not seen as individuals which then lowers trust between agent and customer.
PRODUCT COMPARISON AND POSITIONING
Positioning of Service
Lawson Realty, LLC provides advice for first-time buyers about the home market as well as give information sessions face-to-face with customers. Customers can reach agents via phone, email, or walk-ins.
Customers are shown homes, as well as given additional time to answer questions and consult on options. When clients wish to make an offer, Lawson Realty, LLC takes care of all paperwork and represents the buyer through the negotiation process. When clients close, Lawson Realty, LLC sees that their interests are represented and that all paperwork is processed swiftly.
Consumer Promise
Lawson Realty, LLC’s costumers receive top quality service from the most trustworthy workers who are always there to assist in any issue.
Throughout the process of showing clients houses, the agent discusses not many things about the property itself. Because the agent must be aware of the neighborhood the property is in, they often use their knowledge of the landscape to further convince clients as to why they should make the investment. Some main points discussed are, distance from the nearest shopping, size of the rooms, and various features of the house. Such things as, the fireplace, pools, the size of the garage and even the gardens are discussed when overviewing the
Promotes high levels of customer service due to considering customers’ health. Holds all parties accountable for their actions due to process review and refinement.
To successfully complete this assignment you must answer the following questions to demonstrate your knowledge. The assignment will be granted a result of “Competent” if the learning outcomes are achieved or “not yet competent” if not. If a result of “Not Yet Competent” is achieved you will be given the opportunity to resubmit your assignment.
Target Corporation is an upscale retailer that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores. Having worked for target in the past, I have found this company to always keep their guests and team members in their top priority. In 2015, Target Corporation set goals for the future CSR which are making fitness and wellness a way of life for guest and team members and communities, pursuing sustainability for products and business operations, promote a more inclusive society and engaging with their communities. Every year Target makes a set of goals to be achieved and in 2015 according to their CSR Report, 20 goals we set and 10 out of the 20 were achieved.
Target Corporation company was first established in the year 1902 by an American known as George Dayton. The company was first called the Dayton Dry Goods and later in the year 1962 its name was changed to Dayton-Hudson to suite some interested parties. Moving onto the year 2000 , the name was finally and permanently made to be The Target Corporation and has since then not been changed. This company is a public company majorly retailing having a major base in Target Plaza North and Target Plaza which is South Minneapolis, Minnesota , in the United States. The target company is a US based company that is the second biggest retailing company in the United States. It was established by George Dayton who had the establishment of its headquarters in Minneapolis. It opened its first store in Roseville that is in Minnesota in 1962. The primary company had a name of Dayton-Hudson Corporation, and this took place after joining with J.L. Hudson Company in the year 1969.It had some ownership in various departments such as Dayton 's, Mervyn 's, Hudson 's and lastly Marshall Fields 's. The Target (Basil, 2009).
Target Corporation is the fourth main retailer in the United States, functioning 1,556 stores in 47 states. Previously Dayton Hudson Corporation, Target has three chief retail sections: Target Stores, Mervyn 's, in addition Marshall Field 's. Target Stores is the number two markdown store in the nation, trailing only Wal-Mart Stores, Inc., and has eminent itself from its contestants through contribution expensive, fashion-conscious products at reasonable prices. The 1,225 Target stores, which are situated in 47 states, produced 84 percent of Target 's financial 2002 profits. Encompassed in this store total are Target Greatland units, which are much bigger than the distinctive Target, be around 145,000 square feet against 126,000 square feet; as well as SuperTarget outlets, which are collective concession/grocery stores, be more or less 175,000 square feet. Producing 9 percent of 2002 incomes were Mervyn 's 267 stores placed in 14 states, mainly in the West, Southwest, and Midwest (exactly Minnesota also Michigan). Based in the San Francisco Bay area, Mervyn 's places itself as a cable of temperately assessed, family friendly, district subdivision materials. Target Corporation 's full-service section store section, sponsor of 6 percent of sales, is today united below the Marshall Field 's banner. The 62 Marshall Field 's stores are sited in eight states in the upper Midwest, with the majority originate inside three urban zones: Minneapolis, Chicago, and Detroit. Target
The company offers an array of products and services which appeals to a large target audience. From the weekend warrior to the professional craftsmen Lowe’s has it all. Lowe’s has just about anything to build or repair a home and even decorate it. If one were to go to the home page, they would see a long list of different types of products and services they offer. Some of the major categories they offer are appliance, building supplies, doors & windows, heating & cooling, home décor, paint, plumbing, and tools.(6). Not only can one goes to Lowe’s to buys just about anything needed for the home, but the company will even deliver the items to one’s home or place of business (7). They even offer free local delivery on all appliances costing
To create a positive customer experience that improves customer service and lead to a valuable referral of CBRE’s products and services.
effort by Lowe’s to expand their service offerings to become an end to end solution provider for customer’s kitchen remodeling projects. The main challenges faced by Simpson were how to move into kitchen remodeling business? and how to position Lowe in the market? Another challenge was how to reach the customers. With NGIS there is a greater emphasis on customer interaction, this can be achieved by creating an integrated marketing communications plan that would combine the traditional as well as emerging marketing communications channel. The key challenge here
Castillo’s Quality Rentals (“CQR”) is a new business owned by John Castillo and Elda Castillo for reasons of buying and providing quality rentals for the average consumer. CQR provides rental home in San Antonio, Texas housing market by providing clean, well-cared, quality rental homes to qualified tenants. The tenants are well screened to ensure the long term investment of the home is taken care of. CQR believes in providing great rental homes for great customers who are in need of a home.
The first is the great need for small businesses for future economic growth, locally and internationally. There is a tremendous need for small business to keep up with technological advances and environmental changes. Small business can innovate and create new jobs at a faster rate than their larger competitors. Unfortunately, living in times of high crime, recurrent
If you have ever had the opportunity to buy a house chances are you used a land agent or real estate agent to help with the purchase. The agents will list houses or land that people want to sell and the agents will advertise the property on websites, billboards, etc.… When someone buys the property will the use of a mortgage from a bank or other financial institute the lender usually requires a survey be done. This is where the surveyor comes in and surveys the property and draws a new plat for the lander and the plat is recorded in the local county court house register of deeds office. Land surveyors also do the boundary and layout work for subdivision that will be list by certain
3》 Current fixed customer channel network is not perfect, and market coverage of its products is low
In terms of strengths, the company has the advantage of being the market leader, although
The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.