Toms Shoes Epedemic

According to Gladwell’s “Law of the Few,” the successes of social epidemics are attributed to the efforts of three types of individuals: the connectors, mavens, and salesmen. First, he uses the example of Paul Revere’s ride to spread news warning the local revolutionary leaders about the incoming British. These leaders would, in turn, spread the word to others. Paul Revere is the successful social man in this example. Gladwell states that, “The success of any kind of social epidemic is heavily dependent on the

On “The Tipping Point” by Malcolm Gladwell discuss different concepts that explain the sudden spread of a product or idea. Gladwell explains that this sudden and instantaneous spread is very similar to an epidemic. Gladwell uses the examples of fashion trends, the success of a book, the decrease of crime in New York City, smoking and the increase of suicide rate. To explain “the three rules of the Tipping Point, the law of the few, the stickiness factor and the power of context” (29) influence how a trend, product or action takes off as an epidemic. In the power of context Gladwell introduces a different way of being a connector. That one person can connect to many groups (173) and that small groups have the potential

The Tipping Point is a book by Malcolm Gladwell which explains how little things can make a big difference in the world. Chapter one starts off by identifying the three characteristics of epidemics and stating examples for each. The three characteristic are contagiousness, little changes can have big effects, and changes occur suddenly. In many people’s mind sickness is the number one thing to be thought as contagious but other things such as fashion, crime, and even bad behavior are as contagious too. As changes occurs it increases geometrically in an epidemic, not arithmetically. An example in which a change occurs suddenly is when an invention is created such as fax machines were invented in the 1800s and cell phones were invented

A fad or trend is a form of developing a popular subject in which we humans tend to follow and throughout time it either develops/changes or dies down. Most often times trends and or fads are associated with being gang related; for example, most people affiliate tattoos with criminals. According to John Backderf, a famous comic strip writer, also referred to as derf believes that the message behind a fad is misinterpreted which leads to peer pressure. To begin a trend derf believes that it all begins with a small crowd, once it’s been a style for a while it escalates to a bigger crowd (the popular people), and finally it gets so big that its everywhere. In my opinion I revise derf’s theory because on his first two thoughts I agree with it, expect with his last idea.

After reading chapter eight of The Tipping Point, I learned that being focused, testing out my theory, and believing I can succeed are all useful tips in creating a tipping point epidemic. The book explains that in starting a tipping point I must know the lessons of The Tipping Point. Lesson one taught me that Mavens, Connectors, and Salesman are needed because they start word-of-mouth epidemics. If I don’t have those three groups then I will not have a word-of-mouth epidemic. The second lesson taught me, I cannot be successful at starting epidemics without testing my instincts. The last lesson from The Tipping Point educated me about how easy the possibility for change and the power of intelligence can be tipped.

By offering readers an innovative analysis of how trends are rooted and rooted, Malcolm Gladwell's book The Tipping Point has become an exemplification of the processes he described. After its launch in 2000, the book became a national bestseller whose influence would have helped initiate paradigm changes in fields ranging from marketing to public health.

“Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push in just the right place, it can be tipped.”Gladwell describes the intricate and counterintuitive movements as social epidemics demonstrating how they reach their "tipping points.” In The Tipping Point, Malcolm Gladwell tries to explain why particular ideas and products become popular while others don't and fade away. Although any idea has the

Malcolm Gladwell's publish book tipping point in 2000 main them of the book is that How Little Things Can Make a Big Difference. The tipping point, is the moment at which an idea clips on and spreads. He uses the symbol of epidemics that how an idea, messages and products spread he also arise a question that Why is it that some ideas or products start epidemics and others don't?

In the nonfiction novel The Tipping Point, Malcolm Gladwell takes his readers on a journey through an array of social epidemics to observe what causes them to spread globally, or what he calls their tipping points. His style, along with an unambiguous tone and diction, captivates the interest of his intended young adults audience. He argues that tipping points have three different causes: the Law of the Few, the Stickiness Factor, and the Power of Context. Gladwell successfully connects with his reader and presents much evidence to defend his viewpoint before turning it over to the reader for he or she to try to cause an epidemic on his or her own. With situations so massive as social epidemics, the complexity of the topics he proposes could be very arduous to understand, but, through his style, tone, and diction, Gladwell makes his points clear.

In February 2000, Malcolm Gladwell’s famous composition was published, named The Tipping Point. He states that social epidemics are disseminated by a special small group of people, such as mavens and salesmen, and they gradually become conventional wisdom. However, in 2013, Jonah Berger indicates that conventional wisdom is incorrect, and that more crucial than the messenger is the message in his book, Contagious: Why Things Catch On. Moreover, Berger proposes six ingredients that can promote the message to become more contagious, which is summarized into the acronym, “Social Currency, Triggers, Emotion, Public, Practical Value, and Stories (STEPPS)” (Berger, 2013).

In the commercial, it talks about “With every pair you purchase, TOMS will give a pair of new shoes to a child in need.” I think every pairs of shoe they gave out to with the help of the organization they were able to distribute to the children that live in different part of the world. The founder of TOM’s shoe, Blake Mycoskie, travels to Argentina, he helps out children by gave them a pair of individual shoes like myself as a viewer was in touch by the fact that there’s people out there actually care about the conditions they live in running low with food and water. Ho uses a different approach to reach out to the viewer who gave him love and support. He wants the customers to get involved and be part of the TOMs program. The kids seem happy;

The Tipping Point, written by Malcolm Gladwell, attempts to explain how epidemics start. Malcolm Gladwell defines The Tipping Point as, “the moment of critical mass, the threshold, the boiling point". This book looks into that point in which ideas someone has, products being sold, and messages from shows spread in the same way a virus does. There are three aspects described in this book which are The Law of the Few, The Stickiness Factor, and The Power of Context.

Malcolm Gladwell's book The Tipping Point offers a fascinating and insightful way to think about the issue of epidemics. Those elements Gladwell believes are the basis for why epidemics start allows the reader to think about their world in a way they never thought they could. I would not have thought of Sesame Street or Blue's clues as being defined as epidemics. When one thinks of an epidemic, one thinks of AIDS, or some form of disease so widespread that it must be contained and a cure provided to keep the disease in check from spreading further. Therefore, after reading the book, the reader is left with a new perspective to "look at the subtle, the hidden, and the unspoken" (Gladwell, 2002, pg. 80). Those things in everyday life that we

1. Everything should be considered an epidemic, no matter how big or small. When people hear the word epidemic, it makes people stop in their tracks. You want to avoid any situation hitting an epidemic at all cost.

Gladwell declares that most trends, styles, and occurrences are natural and spread according to paths of transmission and carriage that are patently similar. In most of these consequences, whether the event in question is the spread of syphilis in Baltimore’s unpleasant streets or the unexpected spike in the