Types Of Business, Purpose And Ownership Of Two Contrasting Business

The Coca Cola Company is an American beverage corporation, manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia.

I will be relating the type of business, purpose and ownership of the two contrasting organisations. The two organisations that I will be choosing are: Oxfam and Sainsbury’s.

The Coca-Cola Company is one of the best known brands in the world because of their commitment and effective marketing strategies. The company understands their target markets and the logistics required to have their products reach their customers across the world. The Coca-Cola Company uses an efficient, extensive network of distributors to reach retailers, and ultimately, their consumers, making their products available when and where customers want them.

They reposition their brand; develop new products, having access to new, fast-growing markets and solution to challengers impacting the business. Coca-Cola believes in “learn”, doing more with less, moving at maximum speed and eliminating waste. This is the power of Coca-Cola Company.

Coca Cola is an international organization which is operating in more than 400 countries. It deals in the beverage industry and is leading the industry for years. Coca Cola is a competing brand, which has made its place in the market competing against several brands. Coca Cola is considered as the leading brand and is ranked as number 1 international brand, according to the ranking of 2011. Coca Cola deal in the beverage industry and provides people with several products. It is a well-known name and people all around the world knows about it. Headquarters of Coca Cola is in Atlanta, and the company has been operating for more than 126 years (Wise and Baumgartner, 1999). In 1886, the company was formed and since then it has been serving millions of people around the globe. Coca Cola is the lead brand of Coca Cola Company, which is the greatest reason of its recognition. Despite many competitors like Pepsi Co, the company has been able to maintain its position in the

Coca-Cola is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company, which is in the United States since March 27, 1944). It is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries.. Originally proposed as a patent

The purpose of coca cola is to design develop and advertise soft drinks the customers can enjoy, and also make profit from selling of soft drinks.

MISSION: The mission of Coca Cola Amatil as a company is to make refresh the world by creating the moments of happiness and optimism and make a value & create a difference by standard, action and decision.

Purpose Statement: The Coca-Cola Company was founded to help provide refreshment for customers around the world.

The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

John Stith Pemberton invented Coca Cola, in 1886. Asa Candler bought the formula and brand in 1889. The company was incorporated the Coca Cola Company in 1892. Its famous bottle, which remains the signature shape of Coca Cola today, was first manufactured in 1916. Coca Cola expanded overseas, in 1928, when Robert Woodruff, introduced Coca Cola to the Olympic Games. Coca Cola has grown to be the world 's most recognized brand, with more than 1.4 billion servings consumed each day. The Fortune 500 list for 2015 currently ranks Coca Cola at 63 on the list.

The Coca-Cola beverage, produced by the Coca-Cola company of Atlanta, Georgia is sold in more than 200 countries. The Company produces the coca-cola (otherwise called Coke) beverage which is then distributed to licensed international Coca-Cola bottlers. The bottlers hold exclusive contract with Coke and produce the complete Coke before they distribute, market, and sell it. The bottlers include Coca-Cola Enterprises which is the largest Coca-Cola bottling company in N. America ("Brand Fact Sheet". Coca-Cola official website).

The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought In 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 300 countries or territories and serves 1.5 billion servings each day. The company operates a franchised distribution system dating back to 1889 where TCCC only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on theNYSE and is part of DJIA and S&P500. The Coca-Cola Company, incorporated in September 1919, is the manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Finished beverage products bearing its trademarks are sold in more than 200 countries. The Company markets nonalcoholic sparkling brands, which includes Diet Coke, Fanta and Sprite. Its business is nonalcoholic beverages, principally sparkling beverages, but also a variety of still beverages. The Company manufactures beverage concentrates and syrups, which it sells to bottling and canning operations, fountain wholesalers and some fountain retailers, as well as

Coca-cola is one of the world’s largest beverages selling company. Its business and operations are extended all over the world. I have undertaken this project to look into the coca-cola company and its marketing perspective.

At the end of financial year 2006, the company launched juices, waters and other health & functional beverages which denoted almost 1/3rd of their sales to attaining the changing buyer’s needs. The Coca Cola Company targets to be a desired supplier to its consumers, to provide greater financial outcomes to its stake holders and to deliver a safe, healthy & inclusive workplace to the employees.