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Understanding Different Cultures : An Important Aspect For Managers

Decent Essays

Understanding different cultures is an important aspect for managers to grasp. The way one represents them, can have everlasting impacts on how a company is perceived. For this reason, it is important to understand the demographic of people you are trying to reach, and take the necessary precautions to not offend the culture of others. As mentioned by NACHC (2008) culture can be defined as different social practices, forms of expression, and different values. The impression that one receives from individuals of a culture, may influence the way they are seen by members of a different culture.
As a manager or a person who is representing an organization, It is important to be both culturally competent and culturally sensitive. Cultural sensitivity allows individuals to respond with both respect and empathy for people of other ethnic backgrounds, religions and races. It is necessary for managers to understand the differences between cultures, and to honor the practices of others in order to develop relationships with companies of other cultural backgrounds (Vogt, 2015). Through being culturally aware, and being respectful to the values of others, managers have the ability to reach a wide range of clientele and grow in ways that they may not otherwise grow.
One must be aware, that business is not conducted the same when dealing with different cultures. First of all as a respectable businessman, Mr. Williams had an obligation to notify Mr. Silva, as soon as he became

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