Essay on Unit 9 Assignment 3 Business Studies Level 3 BTEC

| The customers would be influenced because if the company are financially struggling the customers are there only hope to stay profiting. If the company was to go bust it means customers will no longer be able to shop there. The customers would be an external stakeholder, they can get information by advertisements and even check their annual report on the businesses website.

Take in and implement better technologies immediately as soon as they have availability, regardless of whether or not there are organisations using them beforehand

-Reflect on how successful you have been in creating your advertisement and outline any challenges you faced.

In this day and age, political advertisements are stretched to the limits of toleration. Many of them focus more on the shortcomings of their opponents rather than the ideas and plans they have for the country. Often, the ads are nothing more than superficial smears aiming to tarnish the image of the target nominee. If the ads where kept cleaner and were more focused on important

It is estimated that some political candidates and organizations spend billions of dollars on television ads some even spend as much as 75 percent of their campaign budget towards the production and airing of television advertisements (American Experience). While a this may seem like a major development compared to his Whistle-stop tour, without Bryan’s courage to step outside what was considered the normal thing to do, campaigns would remain a very conservative and quiet matter. This expansion in direct appeal that is so common nowadays can be accredited to Bryan William Jennings who set precedents for modern campaigns.

Describe the various types of technology that have contributed to the media coverage marketing efforts, and public discussion of the RED campaign

P5 - Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief.

2. Describe how you assessed the manifest content of each commercial and summarize the manifest content for each.

To bring the campaign alive, Brand Leadership developed and implemented a multi-media campaign including TV, radio, print, outdoor, internet, publications, public relations, events, road shows and media training for key party spokespersons and leadership. The campaign was massively launched with a rally at the National Theatre and broadcast live on major media running for eight months.

Communications Campaign for an Aftershave I have been requested to produce a communications campaign for my aftershave called Blizz, created by Lacoste, with a budget of £300,000. The things I need to include are an explanation of the importance of advertising and public relations to a business, an explanation of advertising media and their advantages and disadvantages, discussion of the reason businesses use public relations and the tools used in the public relations and a list of the consists on a communication campaign. My target audience for my blizz fragrance are businessmen aged 30 and on words. There interests are in business investments and buying posh expensive goods.

We started with a broad campaign structure, but soon realized that it resulted in low quality and bad relevance. Thus, we added more specified AdGroups, which enabled us to better match keywords with AdGroups, ad copy, and landing page. The results of the structural changes can be seen in the figure below. The point of April 16 indicates the moment of change.

explain the role of advertising agencies and the media in the development of a successful promotional campaign

A. Describe the various strategies used to communicate the message of both campaigns (include the slogans, graphics, statistics, media used). (10 marks) 1½ page

1. For the new marketing opportunity and in relation to the product or service, answer the following questions?

This part of the plan is the creative brief. The extensive advertising campaign will include these markets: