Using Optical Distortion, Inc.

When marketing any kind of product, the producer should take in to consideration the elements that will impact their business. If they can come up with solutions to these problems then they products are more than likely to succeed.

conditions being met are crucial to control. A business intends for consumers to buy it’s product.

Optical Distortion, Inc. is a company that offers contact lens for chicken. Since chickens’ society has clear hierarchy, they will peck the one did not obey the rules, which is called cannibalism, causing death. ODI’s contact lens for chicken could efficiently reduce this behavior through reducing their visuals.

The farmer’s future endorsement of the lens approach would then be invaluable in generating interest from potential customers. As a means of attracting the participation of the first one or two trial farms, ODI could offer free lenses for up to 1000 birds, including insertion labor.

1 Farmers may not totally understand the product value. They may not easily accept new product that they have never heard about.

3. The marketing strategy of company is not so convincing because they can extend their product range with good

Contact-lens magnates recognize a dual-segmented product space – private practice (i.e., doctor/ophthalmologist supply) versus retail (i.e., health + beauty, pharmacy).

Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).

This section will focus on customers’ needs, identifying collaborators and their strategic goals and identifying the competition that provides similar products.

Market segmentation allows marketers to understand customers’ needs and identify target markets (Peter & Donnelly, 2011). Bright Light Innovations will be able to evaluate different segments to determine differential advantages in each of those segments. Furthermore, management will be able to determine any of the particular marketing mix for a more successful strategic plan. Market segmentation can be obtained by researching geographic data (zip code, region, etc), demographic data (age, occupation, nationality, etc), psychographic data (social status, personal type, etc), behavioral data (customer behavior), or any other data that can be beneficial to the research (Kawasaki, 2004).

Optical Distortion Inc. is a small new company, not yet in business, with a cash asset of $200,000 and a patent for an innovative new product (the only one) which is a contact lens designed to impair the eyesight of chickens. . These lenses are used instead of debeaking. Lensed chickens are more likely to survive. They also eat more efficiently than debeaked chickens. The key issue facing ODI is "How to market these lenses?". The analysis in this paper provides recommendations for ODI on their marketing and pricing strategy to launch this new product.

Contact lenses from ODI restrict the vision for the birds which completely changes their behavior. This method of reducing cannibalization is much more effective than debeaking and has huge economic benefits for the farmers. The benefits for ODI lens are:

The global eyewear market is anticipated to continue to grow in the next six years due to an increased number of people experiencing visual deficiencies and also as the general population continues to age (Grand View Research, 2014). Eyewear consumers

2. There are many ways to differentiate the product or service and many buyers perceive these differences as having value

While working on this report, we tried to figure out the best way to go about completing a consumer analysis for Redbull. Initially, we were confused as to what to tackle first: the marketing strategy or the consumer profile? We figured that both the marketing and the communication strategy of Redbull in Pakistan were based on— or rather for— a very specific type of consumer. So our first task (in order to understand this consumer type, as well as the dynamics of Redbull’s marketing strategy) was to review the nature of the product, and establish a consumer profile for it.