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Verizon Wireless Case Study

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Verizon Wireless was formed as a joint venture between Bell Atlantic and Vodafone AirTouch and began operations in the United States on April 4, 2000 (Verizon, 2013). Once the GTE, Bell Atlantic merger closed three months later in July, Verizon Wireless became the largest wireless company in the nation. As the company continued to grow, Verizon launched its 3G network in 2003, which significantly increased the speed in which data could be transmitted wirelessly and laid the foundation for customers to wirelessly stream music, surf the web, and send/receive e-mails on their mobile device (Verizon, n.d.). Subsequently, over the next 5 years, the number of cell phone subscribers in the United States exploded from 158 million to 269 million and

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