Web Spective Software,Inc.
Case Note Summary:
The author describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Web sites. He describes the use of "concept engineering" tools to interview customers, determine their needs and the resulting product requirements, and prioritize these requirements as the basis for a product and marketing strategy.He also narrates how even after taking several measures the product does not gain traction in the market.
Problem
The company’s products are not selling in the market even after making several changes and reforms in the operation process i.e. experiencing difficulty in gaining traction in the market.
…show more content…
Competitor
Cisco-60% of market share.
Bright tiger technologies
Resonate,Inc.
Weaknesses * Technical solutions of webspective is not up to the mark and many of the potential customers perceive webspective to be crippled with problems such as inefficient traffic handling,brand name inconsistency and network problems. 1. Wasted hit problem. 2. Bookmark problem. 3. Visible backend problem.
Timeline * Sept 1997-ceo joined. * Nov 1997-trial run of CE * Dec 1997-Appointment of VP * Feb 1998-LP process completion * March 1998-roadmap completion * Fiduciary approaches Bright tiger for content replication. * 1 million usd in bank and expenditure at the rate of 600,000 usd per month. * April 1998- raised 8.6 miilion usd in equity. * July 1998-Webspective has 40 employees from previously 20.
Questions: 1. When House joins the company, why are’nt the company’s products selling? How has the founding team gotten into this position?
The product of the company is not having a broad scope to compete in the market. With companies like CISCO having broader products, its very difficult to compete in the market. So the company needs to create a more viable business model and upgrade the products.The technical solution of the
Tony’s Chips has been acquired by a new independent company. The new company’s intention is to focus on the e-commerce website that they have planned. Currently, the old website is externally hosted and it is required to be moved to an internal one. This new system will store, retrieve, and have data recovery solutions for the company. An additional backup site will need to be created
stems from two main factors, lack of awareness of the company’s products due to limited
$100 million web-enablement initiatives have been executed by Cisco in early 1990s. Cisco strategy was to use all standard equipment, tools, and smart group of people to apply the web-enablement. Most of the interactions were network-based and begin at home page of cisco which allowed the employees to communicate with customers, partners, and suppliers more efficiently and effectively. Applications of intranet and internet were created as a part of these initiatives. Most efficient applications will be illustrated in the following lines.
The Website Specialist has been tasked by Bunker Book Store to develop a website. Our goal is to design a custom website to help them reach customers around the world, so they can increase traffic and profits. We intend to accomplish this by taking a close look at Bunker Books, so we can identify and build the website according to needs. The Website Specialist will create a website which will be the solution to many issues and also make Bunker Book Store more competitive in the marketplace. It will allow millions of customers to be reached around the world. We have helped many companies build their customer base and we know that we can help Bunker
I have chosen Kiplinger's business website to conduct a web usability analysis. Interactive design is an evolutionary process, when you take identified problems, visions, needs, and wants reported by user feedback, then incorporate or fix, and further evaluate to refine and increase the success of a given product. In this case the product is a website. Sharp, Rogers & Preece, (2007) said this about iterative design, "When problems are found in user testing, they are fixed and then more test and observations are carried out to see the effects of the fixes" (P. 425). The company website I have chosen will be analyzed using a critical eye that delves further into examples of specific factors that directly impact the usability
Hundreds of thousands of people surf the internet every day visiting web sites like Facebook and Twitter. Though millions of web sites are all similar in a way, the average person overlooks the similarities. They are oblivious to an entire language that is so complex that it can be used to create the most beautiful and simple creations on the web. This language is used to create Facebook, Twitter, Google, and even your everyday blog. In order to understand this language fully one must spend countless hours behind a computer screen working through problems, going thought books, as well as looking though others work to see how they solved problems. This evolutionary language is known by today’s computer scientist as hypertext markup
The company didn’t focus as much on its promotional strategy as it lacks: advertising, personal selling, sales promotion and public relations etc. The company does try to promote their product but still these efforts are not enough for competing in market.
When the Internet and World Wide Web were first created, they were designed a research tools and for the distribution of information through information systems networks. But as the use of the Web has become increasingly more complex, the focus on Web pages and their design has initiated a number of major changes. Initially, static Web pages were common, but the focus in recent years has been on the development of dynamic Web pages which are linked to databases and allow for the integration of information on a number of different levels.
Once they analysed what were the main issues that led the company into that situation, two were the main problems. First of all, the product portfolio was unprofitable, more than the 94% (Breen 2013).
Mathletics is a browser-based educational application that is primarily designed to provide students with mathematical exercises to complete that are assigned by their instructor or teacher, it was designed by 3P Learning in 2005. The Mathletics website allows for students to log in and complete exercises without requiring installation of any software, it also allows teachers and instructors to log in and allocate exercises for their particular class of students with ease. [1]
Web View Solution have been striving to provide unique and cutting-edge solutions for diverse business domains like - Web designing, Ecommerce Solutions, Open Source Customization, Software Development and Custom Software Products. To make your business more profitable, productive and well organized; we offer an excellent range of in-house solutions that will surely take your business to the next level. The company mainly works on the two core agenda –‘Innovation’ and ‘Creativity’ that eventually helps to deliver outstanding customer service. That’s the main Reason; we have created a special place in IT and web development sector in short span of time.
Not having a website means losing out on potential customers and potential revenue. And not having a great website means losing out on potential customers and sales.. So basically not having a great website can do as much harm as not having a website, we believe it is one of the same thing.
The internet has proven that it can be a very reasonable and valuable tool for research and communication within the classroom setting. Over the past decade, it has redeveloped the way students retrieve and use information, claims Richardson (2004). Richardson continues that until now it was not very clear if the internet provided students with anything more than a vast tool for research. One application that has altered this perception is the “weblog.” The introduction of weblogs within school systems has really made a profound impact on the way children learn. According to Richardson (2004), “Weblogs are redefining the way students and teachers use the internet, turning
Web based document (WBD) commonly known as Latent Semantic Indexing in the context of information retrieval is a fully automatic mathematical/statistical technique for extracting and inferring relations of expected contextual usage of words in passages of discourse. It is based on the application of a particular mathematical technique, called Singular Value Decomposition (SVD), to a word-by-document matrix [4]. The word-by-document matrix is formed from WBD inputs that consist of raw text parsed into words defined as unique character strings and separated into meaningful passages or samples such as sentences or paragraphs. This application provides a way of viewing the global relationship between terms in the whole documents’ collection enabling the semantic structures within the collection to be unearthed. WBD application in information retrieval is motivated by the challenges encountered in natural language processing where a word may have several meanings (polysemy) and several words may mean the same thing (synonymy) thereby presenting ambiguities in expressing users’ concepts. For example, several empirical studies show that the likelihood of two people choosing the same keyword for a familiar object is less than 15%. It is due to these challenges that mere keywords searching techniques are inadequate in addressing user queries. WBD enables retrieval on the basis of conceptual content, instead of merely matching words between queries and
On the off chance that you adored the look of Windows Phone's Live Tiles, at that point Awesome HQ is for you. The tile-like interface additionally makes it one of only a handful couple of New Tab pages that you can use on a portable program also.