Weight Watchers Advertisement Analysis

Dieting is a difficult form of self-deprivation but the woman hates her overweight body. Therefore, the ad promises to

Weight Watchers is a very healthy way to lose weight. This is in part due to the fact that no food is forbidden; any food may be eaten as long as dieters don’t go over their allocated points for the day. This means that no nutrients are lost while following this program. In order to get all the proper nutrients, the program suggests eating three meals a day, each consisting of one serving of meat, two servings of vegetables, and a serving of whole grains, along with healthy snacks, such as fruit or yogurt. These serving sizes are based on what the United States Department of Agriculture recommends as a healthy and balanced diet. These recommendations have been established as safe, as there have been no known diseases or health problems caused by adhering to them.

All the weight presented was high numbers, Giselle C. lost 38 pounds, Rose U. lost 50 pounds, and Barbara N. lost 81 pounds. The stories does not sound authentic because some of the stories talked about the same situation, for example, they would talk about their traveling experience and described how they hated traveling on a plane because their seat belt was too tight or their fat would hang over the seat. All stories would emphasize how they didn’t have to work out to lose weight; all they did was just eat Jenny’s Cuisines. So that makes people feel like that don’t have to work out to lose weight, but health wise, you need to balance physical activity and a healthy diet in order to maintain a healthy lifestyle. Jenny Craig’s videos online interviewing their clients makes it sound like this program will work because their clients have all lost over 35 pounds and tells you how their life change because they have lost so much weight. Their support system really helps boost people’s self esteem because in a time of losing weight, they need a partner to motivate them and give them positive feedback. It has all give them confidence and their life style has changed drastically because they feel beautiful and

The purpose for advertising is so anyone can sell, promote or awareness for a certain product. This Hungry Jacks advertisement makes people buy their low price food by making a print advertisement. Mc Donald’s uses a digital advertisement to try to sell the message of Mc Donald’s food by its 100% Australian and it’s all healthy. This advertisement shows the food and drinks of Hungry Jack with words describing that if you come to hungry jacks you can buy one whooper and get other one free every Tuesdays and everyday you can get $1 frozen cokes. Mc Donald’s show the purpose of this ad by using images of 100% Australian beef Pattie that looks perfect and using words like brand new and only $4.95. Hungry Jacks advertisement has sold the product

Introduction Yes! The new Weight Watchers SmartPoints Plan is here! Discover the newest list of Superfoods that are clinically proven to help you lose weight, boost your metab- olism, strengthen your immune system, nourish your skin and hair, improve your mood, and help you live a longer, healthier life! Revitalize and rejuvenate every cell of your body with all new Weight Watchers Super Energy Recipes!

The company that released the ad that will be used is Walgreens, a drugstore chain that has a store in every 50 states, adding up to 8,000+ stores all over. They even have stores in the District of Columbia, Puerto Rico, and the U.S. Virgin Isles (“About Walgreens”). The video came out in September of 2016, which is right before the flu season begins. This AD can be seen on YouTube; as an actual video or an AD , as well as a commercial on TV. Thus allowing a wider array of people to see the ad.

The Weight Watchers advertisement, “All You Can Eat,” expresses the view that the food industry has taken control of people’s eating habits, and it encourages the audience that, with the help of Weight Watchers, they can take back control.

Partner with a competitor to identify how they can work together to increase revenues to further differentiate themselves as a weight loss solution. If Weight Watchers were to partner with a group like Jenny Craig, they could identify a meal replacement program that provided consumers with a mindless solution to accomplish their weight loss goals.

Dr Phil wrote his book “The Ultimate Weight Solution: The 7 keys to weight loss freedom” in 2003 with the focus on adjusting behavior, exercise and healthy eating. He claims that with his method, you will get an 80% guarantee success rate. What is accurate about this diet is that it highlights the importance of making behavior changes in order to succeed your weight loss goal. Behavior changes is significant for any fad diet people choose to tackle. Weight loss is “not quick and easy” he states, but it is easy to maintain your goal with this diet.

My new snack food would be a protein bar that fills a day of appetite with healthy and good tasting food flavors. It's called "Food to the Max." For the advertising message, I would write that "Food to the Max" will fill your body up with 3 healthy meals a day in one bar. It would leave you feeling energized and full for your day of classes or work. To show elements of existing student culture, I will show the reviews of some of the college students for my protein bar. Additionally, I would have a college student be the face of "Food to the Max" by having him/her on the protein wrappers and commercial. My product can change college culture because it would change their health in a positive way. Not all college students are able to eat well

Excellent performance would be creating marketing activity, of any kind, that not only gets the brand message across but actually surprises the audience. Be that from striking imagery or though an intriguing concept. I believe that surprise is such an powerful emotion, as it can effect people more then they think it will. For example, the annual John Lewis Christmas advert. Every year people know what to expect, however every year it surprises people how much they love it. This then leads to positive association with the brand, but also leads to memories being formed. I think that is excellent

Those who watch any amount of television have probably noticed the numerous ads for diet programs that include diet mail-order food shipped directly to the home. Results advertised as not typical are plastered across the screen in print almost too small to read, and scantily clad people proudly exclaim they've achieved success with their diet plan of choice. One commercial in particular shows a less than perfect woman who doesn't appear to be extremely overweight walking through the grocery store in her silky lavender underwear. Others show people in tight bathing suits with tummies hanging over their waistbands while exposing themselves to the world. When wearing clothes, most of these people really wouldn't look that bad, but they claim

Weight Watchers has faced a number of issues in the past several years, many of which are highlighted in the case study for this assignment. The company was able to reach a financial high point earlier this decade in 2011 when it recorded a record breaking 1.8 billion in revenues. However, the company’s finances have slowly dwindled ever since then, culminating in losses for seven straight quarters and low stock prices at the beginning of 2015. The core of the problems it was facing were relatively straightforward. The weight loss industry was changing, and Weight Watchers was having difficult changing along with it. Specifically, the company had troubles modernizing its business model to account for the digital age as represented by increasing online options for weight loss. This fact was compounded by the reality that there was greater competition, including that from organizations whose primary business was to capitalize on digital technology to attract customers. Technologies such as mobile devices, mobile applications, cloud computing, and social media had made considerable strides in the way that people were monitoring and attempting to lose weight. Weight Watchers, however, had had only marginal success using these technologies, and faced the undesirable situation in which its methods were becoming rapidly outdated.

There are many fads and lose weight quick diets out there. Each and every one tries to convince you that they are the best, that their new and improved diet will definitely shed those unwanted pounds fast and with very little adjustment to your daily life. There are diets that tell you to only eat a certain color of food. There are diets that advise you to only eat carbohydrates or eat anything but carbohydrates. My favorites are the ones that try to convince you that you can lose weight without exercise.

The Diet Pepsi print advertisement “Forever Young” is quite creative and thought provoking. The print advertisement shows the front of a businessman’s body, from his nose down to his midsection. This most likely belongs in a magazine, in a place such as a doctor’s office or barbershop, or whatever any day place that the average person would visit. He holds a “Diet Pepsi” cup in the center of the advertisement, with the intention of immediately bringing the cup attention to the reader. He blows bubbles through a straw into the beverage, overflowing the cup and making quite a mess. It is a serious, black and gray formal background. This is meant to be ironic, because a businessman does not typically partake in childish behaviors like in the picture, in such a serious, adult-like atmosphere. The main message this is trying to convey is non-conformity, through its ironic picture of a relatable businessman, and its “Forever Young” caption on the bottom right. “Forever Young” could also suggest that drinking Diet Pepsi can make one feel young and like a kid again and how humans have a basic necessity for having fun, which can be explained by blowing the bubbles in the drink.