What Is The Difference Between Coles And Woolworths

There is intense rivalry among grocery stores In Australia. As more stores open up regularly, rivalry determinants has taken in the form of price competition which is undoubtedly the primary form of competition in this industry where stores are undercutting each other with perks like promotions, points collecting system and the most commonly seen is by giving generous discounts to consumers with membership or reward cards.

Brand equity is a business having the clout and power of its product(s) to leverage that equity or clout for its need to raise capital or increase customers. Developing brand equity is important because it allows companies to interact with their customers in order to induce loyalty which increases the growth of a company. Every company, established ones as well as start-ups have the ability to create brand equity. It is especially important for start-ups because in the first step of business, they would want to ensure that

Critical assessment of Superior Supermarket’s current pricing practices, recent consumer research, competitor behavior, and a SWOT analysis can give credence to a more effective pricing strategy and help assess whether a ‘Everyday Low Prices’ strategy is justifiable.

According to Holt (2004), a brand can be defined as a term, name or a design that distinguishes product or service of one manufacturer from others. Brands are normally utilized in advertising, business and marketing. In accounting terms, brand is an intangible asset which is present within every organization. It is most valuable asset that is outlined in the balance sheet of a company. Brands owners need to effectively manage their brands in order to enhance shareholder value. Brand valuation is an important technique that associates money with a brand. Effective branding often results into high sales volumes of a particular product. A customer who prefers a brand is more likely to choose other products which are offered by the same brand. Brand can be stated as a personality that facilitates identification of a company, product or service. It even encompasses relation with other constituents like customers, partners, investors, staff, etc. Individuals distinguish psychological aspect of a brand from experimental

The moment that a brand adds value to the organisation through marketing actions and consequent consumer response, it is the creation of brand equity. The wider relationship of brand equity recognises the importance of the relationship between multiple stakeholders. It also recognises that branding is about creation and understanding between brands. Brand equity is an intangible asset that adds value to the organisation.

Two statements concerning the criteria of price takers were asked to the local retailers, Harris Farm, IGA and Mario’s Market, specifically five managers as they can be considered a knowledgeable source of the firm’s operations. These questions were asked as they directly illustrate the influence of Coles and Woolworths. However, a limitation exists in the questions as it is naming Coles and Woolworths a “competitor” forcing retailers to think in a more biased way leading to a collection bias.

Every organization main goal is create brand equity which is value that is added value endowed by the brand to the product. The end goal is to create brand loyalty with customers. Brand loyalty provides a host of benefits including:

Brand equity and brand value are also two concepts related to segmentation and brand positioning. Brand equity has no relation with what marketer creates but what consumers perceive to have been created (Olshavski, 1985). Brand equity is also intangible. It has been found that 43 per cent of the companies measure brand equity, while 72 per cent of them were confident enough with their brand equity; however, over 66 per cent has claimed that their companies had no long term brand strategy (Davis & Douglas, 1995). “Brand value increases as the brand becomes better known and as the company supports the brand at the different contact points” (Moskowitz, Gabay, Beckley & Ashman, 2009). Companies such as Coca-Cola and McDonalds have invested time and money on creating and supporting their brand names. Consumers are more likely to switch to a big brand compared to a small brand.

The major supermarket retailers Woolworths, Coles and Aldi offer to their customers their ‘own brand’ products together with ‘name brand’ products for several reasons. These reasons are they are able to use the referencing pricing strategy, able to access more target markets and is able to create price discrimination. These reasons would result in the retailers being able to increase their market share and receive an overall increase in revenue/profit. By selling their ‘own brand’ products next to ‘name brand’ products, supermarket retailers Woolworths, Aldi and Coles are able to use the referencing pricing strategy.

The conclusion to this essay according to the acquired data, resolute to Coles and Woolworths operating in a duopolistic Australian grocery market. Both firms have had an impact on the price of local retailer’s fruit and vegetables through the imposition of lower prices to match the competitive prices by the duopoly or by increasing prices to differentiate their products to consumers. A wide range of evidence supports each duopolistic characteristic which obtains direct correlation to price determination, whilst validating the basis for other possible market structures to be non-applicable. Lastly, this essay has found the reaction of altered pricing strategies by each firm on consumers however further investigation is required.

TATA motors as an Indian automotive giant has a very large customer base and high level of awareness amongst Indian consumers as the brand positions itself as every first buyer’s choice. This is attributed to a factors which are strong, favorable and unique brand associations. Brand equity is the end product of brand awareness and brand image.

Brand Reputation: Coles or even Woolworth’s reputation as the fresh food people was built over many years. This was done via positive consumer experiences with its products which can be attributed to its stringent quality assessment procedures throughout its supply chain (Urban, 2007), as well as its “Fresh Food People” advertising campaign. Hence, this brand reputation is valuable, as it provides meaningful differentiation to its competitors, and has directly contributed to higher levels of customer satisfaction. It is also non-substitutable, as the benefits provided cannot be matched by any other resource. However, it is neither rare, nor hard to copy, with most of its rivals also claiming to sell fresh food. More importantly, fresh food and quality products have come to become a basic expectation of consumers. Thus, this reputation is not a distinct competitive advantage, rather it is a point of parity that Woolworths must possess in order to

The Australian Supermarket Industry is the very hot topic that’s why very interesting topic now days. The Australian supermarket and grocery stores have a very severe competition in Australia mainly because of organizations competing in this mature industry are going towards cost reduction initiatives with competing advantage rather than product differentiation strategies, In other words business in this industry increase market share by charging lower prices while making reasonably fair profit. The growing popularity of ALDI – German based company of introducing its own label goods (products manufactured and sold under the retailers own brand) with low cost has forced the two giants –Woolworths and Coles to cut price

One thing that can make or break a company is its brand equity. Brand equity is the value that comes with the familiarity with a company’s branding and the feelings consumers have towards that brand (Brand Equity, n.d.). A company with strong brand equity usually gives consumers a sense of reliability and value; causing a higher inclination to purchase its products. It usually takes

Brand Equity is the added value given to products and services – reflecting how consumers think, feel and act towards a brand (Kotler et al 2009). Red Bull sells “cool” as added value to their hyped-up liquid. They sell a life