LinkedIn
LinkedIn is a website specifically established for the professionals all around the world to network. The website allows people to search for business contacts, manage their professional identity, research firms, join industry groups and identify desired career opportunities. This website is also being leveraged by the brands and recruiters and many corporate profiles have been established on LinkedIn to recruit candidates and develop a pool of potential candidates through networking (Lewis, 2012).
Is the organization doing well?
Despite the increasing competition in the internet sphere, LinkedIn has been performing since its establishment in 2003. LinkedIn is always going to have the benefit of being pioneer in
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Overall, the story of this company since inception has been positive as the company continued to expand its network by providing unique solutions to its members (Parker et al, 2009).
VRIN:
Value With earning revenue of $522.2 million in 2011, LinkedIn has shown its potential to lead the professional networking market along with its importance and value for professional organizations that are always looking for recruiting. In addition, this website holds greater value for professionals from different walks of life to communicate and network on the internet.
Rarity Being the pioneer of creating a social network for professionals, LinkedIn will always have an edge however their niche is now being targeted by some big names such as Facebook and Monster.com. So rarity element is lagging for the company as of now.
Inimitability In terms of targeted niche, the company seems inimitability however the innovative products being offered by the company are still unique since other companies are still launching their business and are at initial stages.
Non-substitutability LinkedIn doesn’t seem substitutable however with the rise in competition, the company will have to come up with innovative products and revise its pricing strategy.
Source: Venkatesan et al, 2007
Innovation has been the underlining reason for the success of LinkedIn and the strategies positioning of the company in terms of its target market has played a great role in making
Through their websites, many other companies are incorporating Social Media. Alone in 2010 there have been 2.5 million websites of companies that have incorporated themselves with Facebook. And now so many more companies are also choosing LinkedIn to employee the most brilliant people. The “fastest
LinkedIn is a rather new social network with room for growth and improvement in many ways. As the company grows, the more likely uses and enhancements will continue to grow as well. First, adding a geographical map to show people close to you who use LinkedIn would come in handy when trying to network with people in your area. Secondly, adding video conferencing would be ideal for companies who would like to use LinkedIn as a way to communicate to their current employees similar to GoToMeeting. Thirdly, trending topics and news feed following changes within your industry and circle of interests would benefit users that would like to stay updated.
There are obvious strengths behind LinkedIn that have made it one of the hottest social professional networking sites/applications around. Aside from being founded and ran by some of the great professionals like Mr. Reid Hoffman and Jeff Reiner (former Yahoo! Executive), LinkedIn has a user-friendly interface and simple but effective designing. It doubles as a career website as well as a social media website, which separates it from a lot of other websites. As mentioned earlier, LinkedIn allows companies to promote products and services on their website, creating more revenue and business opportunities for both sides. The website also complies with Web 2.0, which allows everything on the site run very smooth and efficient. Its’ mobile application takes part in the growing mobility of social media in smartphones, tablets and other mobile devices, creating new ways for people and businesses to connect with one another.
eHarmony, founded by Neil Clark Warren in 2000, has pushed itself to the top of a very competitive industry. Currently maintaining a market share of 11.9% in the Dating Services Industry, eHarmony has grown their revenue by 2.5% YoY due to the competitive advantage that they have created. This competitive advantage stems from a tightly integrated system that encompassed the following:
The main reason I want to be here today is to provide you 3 Linkedin Tips you may have never thought of.
Finding links with target buyers, including shared past employers, mutual acquaintances or school ties can smooth the way for an introduction or conversation. Microsoft's acquisition of LinkedIn makes it even easier to find connections between potential buyers and current employees.
To be completely honest, the only social media I currently use is Facebook. I hadn't felt the need to use any additional social media prior to my return to college. However, I recently created an account on Linkedin. I picked Linkedin after doing some research regarding social media networks. I was looking for a site that was more of a professional social network as I already use Facebook as a social network. I was looking for something that I could use for "professional branding purposes", as a first impression for professionals to highlight my experience and background. I wanted to use it for networking purposes to organize professional contacts. My understanding is there is also an endorsement component which I'd like to look further
If someone showcases his or her self on their social media profile, the employers has the opportunity to see this positivity. One might use Facebook to share volunteer activities, community involvement, club or school activity participations. However, a con to this is that the profile could be managed very careful so it’s not portraying the real person. The person may put all of the positive stuff out there but omit weekend partying and highly charged political or social views. Another pro is quantity; but, the con is lack of quality. While Facebook has hundreds of millions of users, which is a data base dream come true for a recruiter, the quality of the useful information from those profile may not be the best. Facebook tends to hold data pertaining to personal lives versus professional lives. However, LinkedIn is the opposite. The site is based on professional data and contains very little personal data. It is important for recruiters to know what information they are seeking before deciding which social media site to search
I’d like to use my LinkedIn profile for communicating with potential employers as well as creating business connections. I believe my profile can be effective for that because it’s well rounded and organized. Over time, I’ll create new connections in person and then I’ll be able to network with them through LinkedIn.
LinkedIn was started by Reid Hoffman in 2002. LinkedIn is about helping customers be more
This paper addresses LinkedIn Corporation. This article explains how Linked in business model works. It describes the form of business LinkedIn is, services it provides, its market position, how the business operates, channels of distribution, the company’s management and present and future company’s sources and uses of funds.
Critics feel that company’s days of fast-paced growth are numbered. There is also the growing threat of intense competition from Facebook, Google, Monster, and private companies like, Viadeo. We’ve completed a SWOT analysis of LinkedIn
The company has also been accredited for having maintained a high degree of diversity coupled by its ability to maintain top quality in the standards of its products. Not only has the company retained a good reputation with its clients but also maintained an excellent corporate responsibility track record. This has built the public trust in the brand and is proud to be associated with it. To the wonder of many, the company has year over year continued to yield profits way over its competitors. To maintain such a success has been pre-determined by the way it has a strict, slow growth policy which ensures that it dominates a market before moving on to dominate another market, and despite the slow nature, the company has now emerged to be one of the fastest growing companies in the United States.
The basic functionality of LinkedIn is that it allows users to create profiles, describing their work experience, schooling and training, capabilities, and a photo which is basically used as their resume. Individuals can use their profile as their resume and most employers search through LinkedIn profiles for new employees, so individuals will gain attention from employers without even applying.
The company’s brand recognition is visible globally. It also possesses strong capital resources and has exhibited positive results to its shareholders in the past.