preview

What is LinkedIn? Essay

Better Essays

LinkedIn
LinkedIn is a website specifically established for the professionals all around the world to network. The website allows people to search for business contacts, manage their professional identity, research firms, join industry groups and identify desired career opportunities. This website is also being leveraged by the brands and recruiters and many corporate profiles have been established on LinkedIn to recruit candidates and develop a pool of potential candidates through networking (Lewis, 2012).

Is the organization doing well?
Despite the increasing competition in the internet sphere, LinkedIn has been performing since its establishment in 2003. LinkedIn is always going to have the benefit of being pioneer in …show more content…

Overall, the story of this company since inception has been positive as the company continued to expand its network by providing unique solutions to its members (Parker et al, 2009).

VRIN:

Value With earning revenue of $522.2 million in 2011, LinkedIn has shown its potential to lead the professional networking market along with its importance and value for professional organizations that are always looking for recruiting. In addition, this website holds greater value for professionals from different walks of life to communicate and network on the internet.

Rarity Being the pioneer of creating a social network for professionals, LinkedIn will always have an edge however their niche is now being targeted by some big names such as Facebook and Monster.com. So rarity element is lagging for the company as of now.

Inimitability In terms of targeted niche, the company seems inimitability however the innovative products being offered by the company are still unique since other companies are still launching their business and are at initial stages.
Non-substitutability LinkedIn doesn’t seem substitutable however with the rise in competition, the company will have to come up with innovative products and revise its pricing strategy.
Source: Venkatesan et al, 2007
Innovation has been the underlining reason for the success of LinkedIn and the strategies positioning of the company in terms of its target market has played a great role in making

Get Access